BibTex RIS Cite

-

Year 2013, Volume: 28 Issue: 28-2, 166 - 180, 01.06.2013

Hakan Ergül

Abstract

This article looks at the methodological aspects of a field research, seeking to identify the most preferred channels of communication for disseminating advocacy messages on health and other programmatic areas of UNICEF work in Azerbaijan. Although the research targets different groups, including general audience, girls, young mothers, persons with disabilities, internally displaced persons and adults from different settlements, the article focuses mainly on the methodologies applied and shares a few striking findings. In this research we utilized a multimethodological perspective, combining quantitative & qualitative methods. While quantitative methods enabled us to gather statistically reliable data on the most preferred channels of communication, qualitative techniques allowed us to peer behind the curtain and collect in-depth insights about efficiency of existing channels of communication for accessing information on health. The article demonstrates that such hybrid methodological approach enriches the research design and provides broader base for future communication strategies concerning public health.

Keywords

Azerbaijan health communication vulnerable & disadvantaged groups channels of communication

References

  • Bhavnani, A., Won-Wai Chiu, R., Janakiram, S.,&Silarszky, P.(2008).The role of the mobile phones in sustainable rural poverty reduction.ICT Policy division global information and communications department. World Bank. Çınarlı, İnci (2008). Sağlık İletişimi ve Medya. Ankara: Nobel.
  • Dutta-Bergman, M. J. (2005). Theory and practice in health communication: A critical interrogation.Health Communication, 18 (2), 103-122.
  • Ergül, H., Gökalp, E., ve Cangöz, İ. (2012). Medya ne ki… Her şey yalan! Kent yoksullarının günlük yaşamında medya. İstanbul: İletişim.
  • Ergül, H., Gökalp, E., ve Cangöz, İ. (2011). Old poverty, new media: (How) is new media used on poverty alleviation?International symposium on poverty alleviation strategies, Bildiri kitabı, 13-15 Ekim, İstanbul.
  • Finnegan, J. R. & Viswanath, K. (1997). Communication theory and health behaviour change. In K. Glanz, F. M. Lewis,&B.K. Rimer (Eds.), Health behaviour and health education theory, research and practice (2nd edition) (pp: 313-341), San Francisco: Jossey-Bass.
  • Freimuth, V. S. (1990). The chronically uniformed: Closing the knowledge gap in health. In E. B. Ray &L. Donohew (Eds.), Communication and health: systems and applications, (pp: 171-186), Hillsdale: Lawrence Erlbaum Associates.
  • Greenbaum, T. (2000).Conducting focus groups with disabled respondents[Available online at http://www.groupsplus.com/pages/disabled.htm ] Retrived on April 29,2011.
  • Hornik, R. C. (2002). Making sense of contradictory evidence. In R. Hornik (ed.) Public Health Communication, (pp: 1-19), London: Routledge.
  • Kaphle, S. R. (2000). Report of qualitative research on communication channels in use in Somalia [Available online at http://www.unicef.org/evaldatabase/files/SOM_2001_001.pdf ] Retrived on June 21, 2012.
  • Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research participants.Sociology of Health & Illness 16 (1): 103-121.
  • Kogan, N. (1976). A study of age categorization, Journal of Gerontology,34 (3): 358-367.
  • Macdowall, W., Head, R. &Wellings, K. (2006). Mass media campaigns. In W. Macdowall, C. Bonnell, M. Davies (Eds.). Health promotion practice (pp: 112-124), Open University Press, McGraw-Hill International.
  • Meyer, T. P. (1995) Integrating information technologies in the household: Using case studies to understand complex and rapidly changing processes. In D. Torten (ed.) Living and working in cyberspace: New technologies at home and work. Kingston: University of Rhode Island Press.
  • Musoke, I. (1996). Promoting children’s rights in Tanzania(TNZ 1999/011). UNICEF Tanzania.
  • Neale, P., Thapa, S., & Boyce,C. (2006). Preparing a case study: A guide for designing and conducting a case study for evaluation input. Pathfinder International[Available online at http://www2.pathfinder.org/site/DocServer/m_e_tool_series_case_study.pdf ] Retrived on December 13, 2011). Okay, Ayla (2009) Sağlık İletişimi. İstanbul: Mediacat.
  • Powell, M. A. (2011). International literature review: Ethical issues in undertaking research with children and young people(Literature review for the childwatch international research network). Lismore: Southern Cross University, Centre for Children and Young People / Dunedin: University of Otago, Centre for Research on Children and Families.
  • Schiavo, Renata (2007) Health Communication: From Theory to Practice. USA: Jossey Bass.
  • Sezgin, Deniz (2011). Tıbbileştirilen Yaşam, Bireyselleştirilen Sağlık, İstanbul: Ayrıntı.
  • Slater, D. ve Tacchi, J. (2004). Research on ICT innovations for poverty reduction, [Available online at http://unesdoc.unesco.org/images/0013/001361/136121e.pdf ] Retrived on December 11, 2011. UNESCO Report, India: New Delhi.
  • Srivastava, L. (2008). The mobile makes its mark. In J. E. Katz (ed.) Handbook of Mobile Communication Studies, (pp. 15-27), London: The MIT Press.
  • Viswanath, K.,& Finnegan, J. R. (2002). Reflections on Community Health Campaigns: Secular trends and the capacity to effect change. In R. Hornik (ed.) Public Health Communication(pp. 289-312). London: Routledge.

Etkili Bir Sağlık İletişimi: Azerbaycan'da Bir Saha Araştırması

Year 2013, Volume: 28 Issue: 28-2, 166 - 180, 01.06.2013

Hakan Ergül

Abstract

Bu makale, belirli toplum kesimlerinin sağlıkla ilgili bilgilere ulaşmak için en çok tercih ettikleri iletişim ve bilgi kanallarını saptamayı amaçlayan kapsamlı bir saha araştırmasına dayanmaktadır. Azerbaycan’da gerçekleştirilen ve Birleşmiş Milletler Çocuklara Acil Yardım Fonu (UNICEF) tarafından yürütülen araştırmaya kentlerden, kırsal kesimden ve uzak bölgelerden kız çocukları, genç anneler, engelli bireyler, ülke içinden yerinden edilenler gibi dezavantajlı ve hassas grupların yanı sıra, genel izleyiciler ve yetişkinler de dâhil edilmiştir. Bu makalede, söz konusu araştırmada güvenilir ve zengin veriler elde edebilmek için geliştirilen yöntemler ile elde edilen bazı çarpıcı bulgular paylaşılmaktadır.Araştırmada çoklu-yöntemsel bir perspektif uygulanmıştır. Niceliksel yöntemler, en çok tercih edilen iletişim kanalları ve bilgi kaynaklarına ilişkin istatistikî olarak güvenilir verilere ulaşılmasını sağlarken, niteliksel yöntemler, sağlık iletişimine dair derinlikli gözlemlere olanak tanımıştır. Bu makalede, benimsenen bu karma yöntemin kalkınma iletişimi çabalarına ve gelecekte uygulanması tasarlanan iletişim stratejilerine katkısı tartışılmaktadır..

Keywords

Azerbaycan sağlık iletişimi hassas ve dezavantajlı kesimler iletişim kanalları

References

  • Bhavnani, A., Won-Wai Chiu, R., Janakiram, S.,&Silarszky, P.(2008).The role of the mobile phones in sustainable rural poverty reduction.ICT Policy division global information and communications department. World Bank. Çınarlı, İnci (2008). Sağlık İletişimi ve Medya. Ankara: Nobel.
  • Dutta-Bergman, M. J. (2005). Theory and practice in health communication: A critical interrogation.Health Communication, 18 (2), 103-122.
  • Ergül, H., Gökalp, E., ve Cangöz, İ. (2012). Medya ne ki… Her şey yalan! Kent yoksullarının günlük yaşamında medya. İstanbul: İletişim.
  • Ergül, H., Gökalp, E., ve Cangöz, İ. (2011). Old poverty, new media: (How) is new media used on poverty alleviation?International symposium on poverty alleviation strategies, Bildiri kitabı, 13-15 Ekim, İstanbul.
  • Finnegan, J. R. & Viswanath, K. (1997). Communication theory and health behaviour change. In K. Glanz, F. M. Lewis,&B.K. Rimer (Eds.), Health behaviour and health education theory, research and practice (2nd edition) (pp: 313-341), San Francisco: Jossey-Bass.
  • Freimuth, V. S. (1990). The chronically uniformed: Closing the knowledge gap in health. In E. B. Ray &L. Donohew (Eds.), Communication and health: systems and applications, (pp: 171-186), Hillsdale: Lawrence Erlbaum Associates.
  • Greenbaum, T. (2000).Conducting focus groups with disabled respondents[Available online at http://www.groupsplus.com/pages/disabled.htm ] Retrived on April 29,2011.
  • Hornik, R. C. (2002). Making sense of contradictory evidence. In R. Hornik (ed.) Public Health Communication, (pp: 1-19), London: Routledge.
  • Kaphle, S. R. (2000). Report of qualitative research on communication channels in use in Somalia [Available online at http://www.unicef.org/evaldatabase/files/SOM_2001_001.pdf ] Retrived on June 21, 2012.
  • Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research participants.Sociology of Health & Illness 16 (1): 103-121.
  • Kogan, N. (1976). A study of age categorization, Journal of Gerontology,34 (3): 358-367.
  • Macdowall, W., Head, R. &Wellings, K. (2006). Mass media campaigns. In W. Macdowall, C. Bonnell, M. Davies (Eds.). Health promotion practice (pp: 112-124), Open University Press, McGraw-Hill International.
  • Meyer, T. P. (1995) Integrating information technologies in the household: Using case studies to understand complex and rapidly changing processes. In D. Torten (ed.) Living and working in cyberspace: New technologies at home and work. Kingston: University of Rhode Island Press.
  • Musoke, I. (1996). Promoting children’s rights in Tanzania(TNZ 1999/011). UNICEF Tanzania.
  • Neale, P., Thapa, S., & Boyce,C. (2006). Preparing a case study: A guide for designing and conducting a case study for evaluation input. Pathfinder International[Available online at http://www2.pathfinder.org/site/DocServer/m_e_tool_series_case_study.pdf ] Retrived on December 13, 2011). Okay, Ayla (2009) Sağlık İletişimi. İstanbul: Mediacat.
  • Powell, M. A. (2011). International literature review: Ethical issues in undertaking research with children and young people(Literature review for the childwatch international research network). Lismore: Southern Cross University, Centre for Children and Young People / Dunedin: University of Otago, Centre for Research on Children and Families.
  • Schiavo, Renata (2007) Health Communication: From Theory to Practice. USA: Jossey Bass.
  • Sezgin, Deniz (2011). Tıbbileştirilen Yaşam, Bireyselleştirilen Sağlık, İstanbul: Ayrıntı.
  • Slater, D. ve Tacchi, J. (2004). Research on ICT innovations for poverty reduction, [Available online at http://unesdoc.unesco.org/images/0013/001361/136121e.pdf ] Retrived on December 11, 2011. UNESCO Report, India: New Delhi.
  • Srivastava, L. (2008). The mobile makes its mark. In J. E. Katz (ed.) Handbook of Mobile Communication Studies, (pp. 15-27), London: The MIT Press.
  • Viswanath, K.,& Finnegan, J. R. (2002). Reflections on Community Health Campaigns: Secular trends and the capacity to effect change. In R. Hornik (ed.) Public Health Communication(pp. 289-312). London: Routledge.
There are 21 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Hakan Ergül This is me

Publication Date June 1, 2013
Published in Issue Year 2013 Volume: 28 Issue: 28-2

Cite

APA Ergül, H. (2013). Etkili Bir Sağlık İletişimi: Azerbaycan'da Bir Saha Araştırması. Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 28(28-2), 166-180.