hufhsj Hacettepe University Faculty of Health Sciences Journal 2528-9918 Hacettepe University 10.21020/husbfd.1710225 Public Health Nutrition Halk Sağlığı Beslenmesi The Effect of Adult Individuals' Advertisement Watching and Food Purchasing Preferences on Body Weight https://orcid.org/0000-0002-1232-8009 Arslan Neslihan SAĞLIK BİLİMLERİ ÜNİVERSİTESİ, GÜLHANE SAĞLIK BİLİMLERİ FAKÜLTESİ, BESLENME VE DİYETETİK BÖLÜMÜ, BESLENME VE DİYETETİK PR. (ANKARA) https://orcid.org/0000-0001-5754-7208 Gençer Bingöl Feray BURDUR MEHMET AKİF ERSOY ÜNİVERSİTESİ, SAĞLIK BİLİMLERİ FAKÜLTESİ, BESLENME VE DİYETETİK BÖLÜMÜ, BESLENME VE DİYETETİK PR. https://orcid.org/0000-0002-7930-9910 Köksal Eda GAZİ ÜNİVERSİTESİ, SAĞLIK BİLİMLERİ FAKÜLTESİ, BESLENME VE DİYETETİK BÖLÜMÜ, BESLENME VE DİYETETİK PR. 04 30 2026 13 1 212 227 06 01 2025 02 27 2026 Copyright © 2014, Hacettepe University Faculty of Health Sciences Journal 2014 Hacettepe University Faculty of Health Sciences Journal

Objectives: The prevalence of obesity has increased dramatically in recent decades, presenting a significant global health challenge. This study investigates the impact of exposure to television advertisement and food purchasing preferences on body weight among adults.Material and Methods: Using a sample of 1051 individuals aged 18-45 years, data were collected through online surveys assessing demographic characteristics, television viewing habits, advertisement exposure, and food purchasing behaviors. Results: Female participants showed a greater inclination towards food advertisements and subsequent food purchases influenced by advertisements(p

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