Distribution channel structure of greenhouse capia peppers (Capia piperis) production and analysis of its problems: The case of Kaş district of Antalya province

Year 2020, Volume: 4 Issue: 1, 8 - 13, 23.06.2020

Sümeyye Özenç Mevlüt Gül

Abstract

This study was carried out in order to determine
the marketing structure, problems and solution proposals of the greenhouse
production of capia pepper at the level of producers and intermediaries in Kaş,
which is an important location in the production of capia peppers in the
province of Antalya. Data were collected from 77 producers, ten intermediaries,
five merchants and two exporters from the region. The data were from 2016
production period. The most important sales channel of farmers were
commissioners. Commissioners sell their products to the merchant and the
traders. The marketing margin ranges from 22% to 25%. Issues such as farmer
scales in the region, the ineffectiveness of producer unions, and logistics are
the points required for the development of capia pepper production.

Keywords

Marketing margin, SWOT, capia pepper, Kaş

Supporting Institution

TÜBİTAK

Project Number

TÜBİTAK 2209-A

Thanks

We would like to thank TÜBİTAK (2209-A) for its financial support.

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