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Year 2020, Volume: 4 Issue: 2, 197 - 205, 30.12.2020

Abstract

References

  • Akgüngör, S., Miran, B., Abay, C., Olhan, E., Kızıldağ Nergis, N. (1999). Estimation of Potential Demand of Consumers for Environmentally Friendly Agricultural Products in Istanbul, Ankara and Izmir. Tarimsal Ekonomi Araştirma Enstitüsü, Yayın No, 15.
  • Akpinar, M.G., Gül, M., Oral, M.A., Akay, A.Ş., Gülcan, S. (2015). 6. Evaluation of Packaging Factor in Fruit Juice Products Preference. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (44).
  • Agency, M. K. (2015). Karaman Apple Sector Report. MEVKA Yayınları, Konya.
  • Cömert, Y., Durmaz, Y. (2006). An Integrated Approach to Factors Affecting Consumer Satisfaction and Purchasing Behaviors and a Field Study in Adıyaman. Journal of Yasar University, 1(4), 351-375. https://doi.org/10.19168/jyu.31680
  • Çevik, O., Bay, M., Mortaş, M., Öz, M., Erdemir, N. K. (2015). he Situation of the Apple Industry in Karaman from the Perspective of Competition, Finance and Marketing. Sosyal ve Ekonomik Araştırmalar Dergisi, 17(29), 110.
  • Çemrek, F., Filiz, Z. (2008). Consumer Satisfaction Analysis and an Application in the Food Industry. Dokuz Eylul University Sosyal Bilimler Enstitüsü Dergisi, Volume 10, Number: 1, 2008.
  • Ekmekci, K., Acar, A. İ., Yurtlu, Y. B., Hasdemir, M. (2012). Evaluation of Good Agricultural Practices in Terms of Agricultural Mechanization. Selçuk Tarım Bilimleri Dergisi, 26(1), 97-103.
  • Emeksiz, F., Albayrak, M., Güneş, E., Özçelik, A., Özer, O. O., Taşdan, K. (2005). Assessment of the Agricultural Products Marketing Channels and Tools in Turkey. Türkiye Ziraat Mühendisleri Odası Teknik Kongresi, Bildiriler (II), 1155-1172.
  • Gül, M., Akpinar, M. G. (2006). Investigation of Development in the World and Turkey Fruit Production. Akdeniz Üniversitesi Ziraat Fakültesi Dergisi, 19(1), 15-27.
  • Gül, M., Yılmaz, H., Akpınar, M. G. (2008). Consumption And Expenditure Structure of Fresh Fruits And Vegetables: The Case of Adana Province. VIII. Ulusal Tarım Ekonomisi Kongresi, Gıda Pazarlaması Sunulu Bildirileri, Bursa, 133-144.
  • Gül, M., Erkan, O. (2001). Apples in the world and Turkey Developments in Production and Trade. Çukurova Üniversitesi Ziraat Fakültes Dergisi, 16(3), 1-10.
  • Güneş, E., Albayrak, M., Gülçubuk, B. (2002). Food Industry in Turkey, Tekgida-İş Sendikası Yayını, Ankara.
  • Gündüz M (1997). Pome Fruits Assessment in terms of the World Trade and Turkey. Yumuşak Çekirdekli Meyveler Sempozyumu. 2-5 Eylül 1997, Yalova. 295-304.
  • Karaman, S., Özsayın, D., Karagan, H. (2013). Consumer Satisfaction in Direct Marketing of Organic Fresh Fruits and Vegetables. Tarım Bilimleri Araştırma Dergisi, 6(1), 83-87.
  • Koç, A. (1995). Red Meat Supply and Demand of Econometric Analysis and Investigation of the Red Meat Industry Structure functioning in Turkey. Cukurova University, Çukurova Üniversitesi, Fen Bilimleri Enstitüsü, Tarım Ekonomisi Anabilim Dalı, Doktora Tezi, Adana.
  • Moven John, C., Minor Michael, S. Consumer Behavior: A Framework, 2001.
  • Onurlubaş, E. (2011). Measurement of Consumer Awareness on Food Safety Tokat Province. Gaziosmanpaşa Üniversitesi, Fen Bilimleri Enstitüsü, Tarım Ekonomisi Anabilim Dalı, Doktora Tezi, Tokat.
  • Oral, M.A., Akay, A.Ş., Akpınar, M.G., Gül., M. (2017). The Relationship Between Socio-Demographic Characteristics of Consumers and Fruit Juice Consumption. Uluslararasi Hakemli Pazarlama Ve Pazar Araştirmalari Dergisi, Ocak / Şubat / Mart / Nisan – Kış İlkbahar Dönemi, Volume: 10.
  • Özçatalbaş, O., Turhanoğulları, Z., Kutlar, İ. (2009). General Status and Developments of World Apple Production Sector. Tarım Bilimleri Araştırma Dergisi, 2(1), 139-144.
  • Özguven, N. (2008). Customer Satisfaction in Service Marketing and an Application on Transportation Sector. Ege Academic Review, 8(2), 652-682.
  • Tarı, R., Pehlivanoğlu, F. (2007). Analysis of Consumer Behaviors in Terms of Income-Expenditure Groups in Kocaeli (Profile of Consumption Expenditures). Kocaeli University Sosyal Bilimler Dergisi, (13), 192-210.
  • Tiryaki, O., Canhilal, R., Horuz, S. (2010). Use and Risks of Agricultural Drugs. Erciyes University Fen Bilimleri Enstitüsü Fen Bilimleri Dergisi, 26(2), 154-169.

Evaluation of consumers' preferences on apple varieties: A case of Antalya province

Year 2020, Volume: 4 Issue: 2, 197 - 205, 30.12.2020

Abstract

In this study, it was aimed to determine the preferences for apple varieties and apple consumption of the households living in the city center of Antalya. In this regard, we examined consumers' decision to buy apples, purchasing frequency, supply channel preference, consumption level, attitudes to chemical drug residues. Cross-sectional data were collected from 300 households in February 2017 by face-to-face interviews. Consumers were classified as low, medium-low, medium-high and high-income groups according to their income, and according to these groups, other variables were interpreted by cross-tabulation. Consumers' opinions and behaviours towards food were scored by a five-point Likert scale. Consumers perceived criteria as price, quality, appearance, diversity, taste, organic as important in apple purchases. Consumers' choice of apples differed in parallel with their income level. As income increased, consumers were also more likely to know about apple varieties. We observed that consumers are generally aware of the traditional varieties (Golden delicious, Starking delicious, Granny Smith, Amasya) and buy these varieties. When the reasons for choosing apple varieties were examined the taste of Golden and Starking varieties; crisp and hardness of Granny Smith and Amasya variety were detected as main criteria. The most important criteria in apple purchases were factors such as price, appearance, quality, taste and flavour at the forefront, and it was determined that the varieties came after these factors. The most preferred channel for apple purchases was the street market. The most known and most consumed apple varieties were classic varieties (Starking delicious, Golden delicious, Granny Smith and Amasya). Developments in the production front, which can convince the consumer, especially for reliable food (such as organic, good agricultural production), may increase the consumption of apples.

References

  • Akgüngör, S., Miran, B., Abay, C., Olhan, E., Kızıldağ Nergis, N. (1999). Estimation of Potential Demand of Consumers for Environmentally Friendly Agricultural Products in Istanbul, Ankara and Izmir. Tarimsal Ekonomi Araştirma Enstitüsü, Yayın No, 15.
  • Akpinar, M.G., Gül, M., Oral, M.A., Akay, A.Ş., Gülcan, S. (2015). 6. Evaluation of Packaging Factor in Fruit Juice Products Preference. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (44).
  • Agency, M. K. (2015). Karaman Apple Sector Report. MEVKA Yayınları, Konya.
  • Cömert, Y., Durmaz, Y. (2006). An Integrated Approach to Factors Affecting Consumer Satisfaction and Purchasing Behaviors and a Field Study in Adıyaman. Journal of Yasar University, 1(4), 351-375. https://doi.org/10.19168/jyu.31680
  • Çevik, O., Bay, M., Mortaş, M., Öz, M., Erdemir, N. K. (2015). he Situation of the Apple Industry in Karaman from the Perspective of Competition, Finance and Marketing. Sosyal ve Ekonomik Araştırmalar Dergisi, 17(29), 110.
  • Çemrek, F., Filiz, Z. (2008). Consumer Satisfaction Analysis and an Application in the Food Industry. Dokuz Eylul University Sosyal Bilimler Enstitüsü Dergisi, Volume 10, Number: 1, 2008.
  • Ekmekci, K., Acar, A. İ., Yurtlu, Y. B., Hasdemir, M. (2012). Evaluation of Good Agricultural Practices in Terms of Agricultural Mechanization. Selçuk Tarım Bilimleri Dergisi, 26(1), 97-103.
  • Emeksiz, F., Albayrak, M., Güneş, E., Özçelik, A., Özer, O. O., Taşdan, K. (2005). Assessment of the Agricultural Products Marketing Channels and Tools in Turkey. Türkiye Ziraat Mühendisleri Odası Teknik Kongresi, Bildiriler (II), 1155-1172.
  • Gül, M., Akpinar, M. G. (2006). Investigation of Development in the World and Turkey Fruit Production. Akdeniz Üniversitesi Ziraat Fakültesi Dergisi, 19(1), 15-27.
  • Gül, M., Yılmaz, H., Akpınar, M. G. (2008). Consumption And Expenditure Structure of Fresh Fruits And Vegetables: The Case of Adana Province. VIII. Ulusal Tarım Ekonomisi Kongresi, Gıda Pazarlaması Sunulu Bildirileri, Bursa, 133-144.
  • Gül, M., Erkan, O. (2001). Apples in the world and Turkey Developments in Production and Trade. Çukurova Üniversitesi Ziraat Fakültes Dergisi, 16(3), 1-10.
  • Güneş, E., Albayrak, M., Gülçubuk, B. (2002). Food Industry in Turkey, Tekgida-İş Sendikası Yayını, Ankara.
  • Gündüz M (1997). Pome Fruits Assessment in terms of the World Trade and Turkey. Yumuşak Çekirdekli Meyveler Sempozyumu. 2-5 Eylül 1997, Yalova. 295-304.
  • Karaman, S., Özsayın, D., Karagan, H. (2013). Consumer Satisfaction in Direct Marketing of Organic Fresh Fruits and Vegetables. Tarım Bilimleri Araştırma Dergisi, 6(1), 83-87.
  • Koç, A. (1995). Red Meat Supply and Demand of Econometric Analysis and Investigation of the Red Meat Industry Structure functioning in Turkey. Cukurova University, Çukurova Üniversitesi, Fen Bilimleri Enstitüsü, Tarım Ekonomisi Anabilim Dalı, Doktora Tezi, Adana.
  • Moven John, C., Minor Michael, S. Consumer Behavior: A Framework, 2001.
  • Onurlubaş, E. (2011). Measurement of Consumer Awareness on Food Safety Tokat Province. Gaziosmanpaşa Üniversitesi, Fen Bilimleri Enstitüsü, Tarım Ekonomisi Anabilim Dalı, Doktora Tezi, Tokat.
  • Oral, M.A., Akay, A.Ş., Akpınar, M.G., Gül., M. (2017). The Relationship Between Socio-Demographic Characteristics of Consumers and Fruit Juice Consumption. Uluslararasi Hakemli Pazarlama Ve Pazar Araştirmalari Dergisi, Ocak / Şubat / Mart / Nisan – Kış İlkbahar Dönemi, Volume: 10.
  • Özçatalbaş, O., Turhanoğulları, Z., Kutlar, İ. (2009). General Status and Developments of World Apple Production Sector. Tarım Bilimleri Araştırma Dergisi, 2(1), 139-144.
  • Özguven, N. (2008). Customer Satisfaction in Service Marketing and an Application on Transportation Sector. Ege Academic Review, 8(2), 652-682.
  • Tarı, R., Pehlivanoğlu, F. (2007). Analysis of Consumer Behaviors in Terms of Income-Expenditure Groups in Kocaeli (Profile of Consumption Expenditures). Kocaeli University Sosyal Bilimler Dergisi, (13), 192-210.
  • Tiryaki, O., Canhilal, R., Horuz, S. (2010). Use and Risks of Agricultural Drugs. Erciyes University Fen Bilimleri Enstitüsü Fen Bilimleri Dergisi, 26(2), 154-169.
There are 22 citations in total.

Details

Primary Language English
Subjects Agricultural, Veterinary and Food Sciences
Journal Section Original Papers
Authors

İlknur Eskimez 0000-0003-4443-505X

Mevlüt Gül 0000-0002-0147-7228

Dursun Özgür 0000-0003-1647-9370

Publication Date December 30, 2020
Submission Date October 7, 2020
Acceptance Date November 30, 2020
Published in Issue Year 2020 Volume: 4 Issue: 2

Cite

APA Eskimez, İ., Gül, M., & Özgür, D. (2020). Evaluation of consumers’ preferences on apple varieties: A case of Antalya province. International Journal of Agriculture Forestry and Life Sciences, 4(2), 197-205.
AMA Eskimez İ, Gül M, Özgür D. Evaluation of consumers’ preferences on apple varieties: A case of Antalya province. Int J Agric For Life Sci. December 2020;4(2):197-205.
Chicago Eskimez, İlknur, Mevlüt Gül, and Dursun Özgür. “Evaluation of consumers’ Preferences on Apple Varieties: A Case of Antalya Province”. International Journal of Agriculture Forestry and Life Sciences 4, no. 2 (December 2020): 197-205.
EndNote Eskimez İ, Gül M, Özgür D (December 1, 2020) Evaluation of consumers’ preferences on apple varieties: A case of Antalya province. International Journal of Agriculture Forestry and Life Sciences 4 2 197–205.
IEEE İ. Eskimez, M. Gül, and D. Özgür, “Evaluation of consumers’ preferences on apple varieties: A case of Antalya province”, Int J Agric For Life Sci, vol. 4, no. 2, pp. 197–205, 2020.
ISNAD Eskimez, İlknur et al. “Evaluation of consumers’ Preferences on Apple Varieties: A Case of Antalya Province”. International Journal of Agriculture Forestry and Life Sciences 4/2 (December 2020), 197-205.
JAMA Eskimez İ, Gül M, Özgür D. Evaluation of consumers’ preferences on apple varieties: A case of Antalya province. Int J Agric For Life Sci. 2020;4:197–205.
MLA Eskimez, İlknur et al. “Evaluation of consumers’ Preferences on Apple Varieties: A Case of Antalya Province”. International Journal of Agriculture Forestry and Life Sciences, vol. 4, no. 2, 2020, pp. 197-05.
Vancouver Eskimez İ, Gül M, Özgür D. Evaluation of consumers’ preferences on apple varieties: A case of Antalya province. Int J Agric For Life Sci. 2020;4(2):197-205.

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