CONTENT CONSUMPTION ON THE INTERNET AMONG HIGHER EDUCATION STUDENTS – PRELIMINARY RESULTS OF A PROJECT AT A HIGHER EDUCATION SCHOOL IN PORTUGAL

Year 2018, Volume: 4 Issue: 10, 16 - 22, 30.04.2018

Sónia Ferreira Salomé Morais Teresa Gouveia Filomena Sobral Cristina Gomes

https://doi.org/10.18769/ijasos.415491

Abstract

The
global increasing importance of the Internet in the various segments of society
is explicit, and its rapid control by younger users particularly seems
irrefutable. But what do they consume? This paper presents the partial and
preliminary results of the Project - The consumption and sharing contents of
Internet by students of higher education: the case of the Polytechnic Institute
of Viseu, Portugal, specifically related to the consumption practices of
Internet content by students of the School of Education, one of the Polytechnic
Institute of Viseu Schools. The principal objective of the Project is to
understand the use that higher education students do of the contents available
on the Internet.

The
methodological approach includes the application of an online questionnaire
survey, with questions related to: i) the socio-demographic and institutional
data of the participants; ii) access to and use of the Internet; iii)
competences for its use; iv) consumption and sharing content; v) and attitudes
and preferences regarding consumption and sharing.

The
sample includes 120 students, with participation of students attending the
courses of Social Communication (N=79) and Multimedia and Plastics Arts (N=32).
Most of the participants are female (N=88), attend the 1st year of the course
(N=88) and the average age is 19.36 years (SD=2.56). Asked about how often they
access the Internet, 95.8% of the students said they use it every day.

Preliminary
results from the quantitative analysis suggest that the most popular activities
are: listen to music, see photos and read text posts on social networks daily.

The
analysis presented in this article refers only to data obtained between June
and September 2017 and was performed using the SPSS - Statistical Package for
Social Sciences.

Keywords

Higher Education, Students, Internet, Consumption

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