MANAGERIAL STRATEGY FOR INCREASING THE PERFORMANCE OF TRAVEL AGENCY BY INCREASING THE JOB SATISFACTION AND JOB PERFORMACE OF TRAVEL AGENTS

Year 2018, Volume: 4 Issue: 11, 369 - 374, 31.08.2018

İrina Misoc

https://doi.org/10.18769/ijasos.455660

Abstract

The purpose of this research is to
elaborate a model that could be easily implemented in travel agencies, with the
purpose of increasing the employees’ work satisfaction and performances, by
implementing some strategic directions which focus on actions that will be
implemented by the manager, actions related with the reward and compensation
system, and actions linked to the image of the company on the market. This
research brings new elements because until present days there were only a few
studies that focused on a managerial strategy, which is interested in
increasing the performances of travel agencies through its employees. Until
now, the researchers that studied the relationship between job satisfaction and
job performance haven’t rechead a conclusion about the type of relantionship
that exists between the two variables. The current paper starts from two
hypothesis: the first asummes that by implementing strategic directions of
increasing the employees’ job satisfaction, the job satisfaction will increase
and it will lead to the increase of employees’ work performances. The second
hypothesis claims that the employees who register high scores of work
performance will help the travel agency to improve its financial outcomes.
Concerning the research methodology, there were used qualitative methods of
research, which focused on describing the phenomena. There were used indirect
research methods, such as consulting
the literature in
the field of organizational psychology and consumer science. Next, the modeling
method was used, with the purpose of elaborating an empirical model, based on
analogies, that will present an image of the social-economical phenomenon which
appear in real life. In other words, the model describes in what manner the
strategic directions of increasing the employees’ job satisfaction influence
the travel agency’s performance. Starting from the March and  Simon Scheme, it was elaborated a model for
travel agencies, which has the customer in its center. The model shows how a
travel agency could improve its performance by implementing some strategies of
increasing the employees’ job satisfaction. Later, another model was
elaborated, which suggests how work performance and work satisfaction of the
employees could help the business of travel agencies. 

Keywords

managerial strategy, employees’ satisfaction, employees’ performance, strategic directions, customer, model

References

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