EXPLORING A NEW ELECTRONIC RETAILING TREND IN TURKEY AND THE WORLD: PRIVATE SHOPPING

Year 2012, Volume: 4 Issue: 2, 47 - 56, 01.12.2012

Nazlim Tuzel Uraltas Didem Koroglu

Abstract

At the present day, quick change is lived in all fields such as society, politics,
economy, industry and technology. And this change reflects on retailers and their
marketing strategies, too. On the other hand, consumer motivations that underlie
shopping behavior are very complex. Now a days shopping is not only spending
money. Among other things, it traditionally involves meeting and talking with
others, seeing new things and learning new trends which are also the case for
people who do online shopping by electronic retailers.
Private shopping is a new type of electronic retailing. Due to an increase in
population and working out of the home for long and tiring hours push consumers
to private shopping. In the first step of this study, concepts such as online
shopping, electronic retailing and their connection with marketing will be
mentioned along with the concept of private shopping. In the second step, concept
of private shopping will be studied as a new electronic retailing trend in Turkey
and other countries. Finally, how the consumer buying behaviors that are shaped
by private shopping trends will be examined in this explorative study. The aim of
this paper is to indicate to development of private shopping on consumers as a
new electronic retailing way.

Keywords

marketing, electronic retailing, online shopping, private shopping

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