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Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan

Year 2012, Volume: 2 Issue: 4, 318 - 332, 01.12.2012

Abstract

This study examines the effectiveness of economic incentives in promoting electricity-conservation behavior among Japanese households. Fifty-three Japanese households participated in a field experiment and were offered monetary rewards depending on their rate of reduction in electricity consumption. To avoid bias in sample selection, which is typically present in previous studies, we adopted a request-based approach for recruiting participants. Results showed that only 34% of the participants succeeded in reducing their electricity consumption, and the average reduction rate was –4.8%. Econometric analysis confirmed that monetary rewards had a positive influence on the electricity conservation behavior, especially of family members who typically stay at home on weekdays. Responses to the questionnaires administered before and after the experiment suggest that participants may have underestimated the marginal costs of the electricity conservation behavior. The efficacy of economic incentives, established in our study, offers a potential measure for encouraging electricity-conservation behavior among Japanese households.

Year 2012, Volume: 2 Issue: 4, 318 - 332, 01.12.2012

Abstract

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Details

Other ID JA78AN72KZ
Journal Section Research Article
Authors

Kenichi Mizobuchi This is me

Kenji Takeuchi This is me

Publication Date December 1, 2012
Published in Issue Year 2012 Volume: 2 Issue: 4

Cite

APA Mizobuchi, K., & Takeuchi, K. (2012). Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan. International Journal of Energy Economics and Policy, 2(4), 318-332.
AMA Mizobuchi K, Takeuchi K. Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan. IJEEP. December 2012;2(4):318-332.
Chicago Mizobuchi, Kenichi, and Kenji Takeuchi. “Using Economic Incentives to Reduce Electricity Consumption: A Field Experiment in Matsuyama, Japan”. International Journal of Energy Economics and Policy 2, no. 4 (December 2012): 318-32.
EndNote Mizobuchi K, Takeuchi K (December 1, 2012) Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan. International Journal of Energy Economics and Policy 2 4 318–332.
IEEE K. Mizobuchi and K. Takeuchi, “Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan”, IJEEP, vol. 2, no. 4, pp. 318–332, 2012.
ISNAD Mizobuchi, Kenichi - Takeuchi, Kenji. “Using Economic Incentives to Reduce Electricity Consumption: A Field Experiment in Matsuyama, Japan”. International Journal of Energy Economics and Policy 2/4 (December 2012), 318-332.
JAMA Mizobuchi K, Takeuchi K. Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan. IJEEP. 2012;2:318–332.
MLA Mizobuchi, Kenichi and Kenji Takeuchi. “Using Economic Incentives to Reduce Electricity Consumption: A Field Experiment in Matsuyama, Japan”. International Journal of Energy Economics and Policy, vol. 2, no. 4, 2012, pp. 318-32.
Vancouver Mizobuchi K, Takeuchi K. Using Economic Incentives to Reduce Electricity Consumption: A field Experiment in Matsuyama, Japan. IJEEP. 2012;2(4):318-32.