Health Tourism in Mediterranean Region: North Cyprus, Turkey and Israel

Year 2024, Volume: 9 Issue: 1, 79 - 89, 27.03.2024

Ulvan Ozad , Ayşem Çelebi

Abstract

Health tourism is one of the fastest growing sectors in both health and tourism. Mediterranean
region could be named as the heart of health tourism as it is the center of three continents and the
cradle of cultural heritage, with an additional advantage of mild weather. Turkey, Israel and North
Cyprus are three countries in the region with a potential to significantly improve their success in
health tourism sector. The aim of this study is to investigate the current situation, strengths and
weaknesses of these three countries; and, to provide possible strategies for North Cyprus to enter
the global market.

Keywords

Health Tourism, North Cyprus, Israel, Turkey, Tourism

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