Year 2018, Volume 2 , Issue 4, Pages 96 - 118 2018-10-15

REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA
BANDUNG REGENCY ENDONEZYA'DA YEREL KAMU SEKTÖRÜNDE PAZARLAMA YÖNETİMİ UYGULAMA OLASILIĞINI GÖZDEN GEÇİRME

Fernandes SIMANGUNSONG [1] , Sulthon ROHMADIN [2]


This study is focused to determine the perception of local agency on the application of marketing management, to analyze the possibility by using marketing management and to determine appropriate strategies in the application of marketing management in local public sector in Bandung Regency Indonesia. The method used Is exploratory with qualitative approach. The analysis method is scenario planning with some stages: Strategic Analysis; Scenario Creation; Strategy Finding; Strategy Formulation. The data is collected by conducting interview, observation, documentation and triangulation. The informants are Regent of Bandung, Regional Secretary, Head of Bappeda, Head of Office for Education and Culture, and 10 teachers. The results indicates that aspects of product, price, place, promotion, people, physical evidence and process support the application of marketing management in Office for Education and Culture of Bandung Regency, while aspect of price does not support it. From this analysis, there are four scenarios in application of marketing management in Office for Education and Culture of Bandung Regency. Considering available scenarios, strategies of applying marketing management in Office for Education and Culture of Bandung Regency are promotion to apparatus of Bandung Regency Government; encouraging public participation; government control on NGOs; career development through functional position in a functional organization; and quality improvement of local government apparatus.


Bu çalışma, pazarlama yönetiminin uygulanması üzerine yerel ajans algısını belirlemek, pazarlama yönetimini kullanarak olasılığı analiz etmek ve yerel olarak pazarlama yönetimi uygulamasında uygun stratejileri belirlemek için odaklanmıştır Bandung Regency Endonezya 'da kamu sektörü. Kullanılan yöntem, nitel yaklaşımla araştırmacı 'dir. Analiz yöntemi bazı aşamaları ile senaryo planlama: stratejik analiz; Senaryo oluşturma; Strateji bulma; Strateji formülasyonu. Veri röportaj, gözlem, dokümantasyon ve triangulation yaparak toplanır. Muhbirler Bandung 'un naibi, bölge sekreteri, bappeda 'nın Başkanı, eğitim ve Kültür Ofisi Başkanı ve 10 öğretmen. Sonuçlar, ürün, Fiyat, yer, promosyon, insan, fiziksel kanıt ve süreç destek ofis eğitim ve kültür Bandung Regency için ofiste pazarlama yönetimi uygulama desteği, Fiyat yönünü desteklemiyor gösterir. Bu analizten, Grup Eğitim ve kültür Bandung Regency için ofis pazarlama yönetimi uygulamada dört senaryo vardır. Mevcut senaryolar göz önüne alındığında, eğitim ve Bandung Regency kültürü için ofis pazarlama yönetimi uygulama stratejileri Bandung Regency hükümeti aparatları için promosyon vardır; kamu katılımlarını teşvik etmek; STK 'lara hükümet kontrolü; işlevsel bir organizasyonda işlevsel pozisyondan kariyer gelişimi; ve yerel yönetim cihazının kalite gelişimi.

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Primary Language en
Subjects Management
Journal Section Articles
Authors

Orcid: 0000-0003-4111-0129
Author: Fernandes SIMANGUNSONG (Primary Author)
Institution: Governmental Institute of Home Affair
Country: Indonesia


Author: Sulthon ROHMADIN
Institution: Governmental Institute of Home Affair
Country: Indonesia


Dates

Publication Date : October 15, 2018

Bibtex @research article { ijma459045, journal = {International Journal of Management and Administration}, issn = {}, eissn = {2587-1668}, address = {}, publisher = {Cenk AKSOY}, year = {2018}, volume = {2}, pages = {96 - 118}, doi = {10.29064/ijma.459045}, title = {REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA}, key = {cite}, author = {SIMANGUNSONG, Fernandes and ROHMADIN, Sulthon} }
APA SIMANGUNSONG, F , ROHMADIN, S . (2018). REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA. International Journal of Management and Administration , 2 (4) , 96-118 . DOI: 10.29064/ijma.459045
MLA SIMANGUNSONG, F , ROHMADIN, S . "REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA". International Journal of Management and Administration 2 (2018 ): 96-118 <https://dergipark.org.tr/en/pub/ijma/issue/39572/459045>
Chicago SIMANGUNSONG, F , ROHMADIN, S . "REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA". International Journal of Management and Administration 2 (2018 ): 96-118
RIS TY - JOUR T1 - REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA AU - Fernandes SIMANGUNSONG , Sulthon ROHMADIN Y1 - 2018 PY - 2018 N1 - doi: 10.29064/ijma.459045 DO - 10.29064/ijma.459045 T2 - International Journal of Management and Administration JF - Journal JO - JOR SP - 96 EP - 118 VL - 2 IS - 4 SN - -2587-1668 M3 - doi: 10.29064/ijma.459045 UR - https://doi.org/10.29064/ijma.459045 Y2 - 2018 ER -
EndNote %0 International Journal of Management and Administration REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA %A Fernandes SIMANGUNSONG , Sulthon ROHMADIN %T REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA %D 2018 %J International Journal of Management and Administration %P -2587-1668 %V 2 %N 4 %R doi: 10.29064/ijma.459045 %U 10.29064/ijma.459045
ISNAD SIMANGUNSONG, Fernandes , ROHMADIN, Sulthon . "REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA". International Journal of Management and Administration 2 / 4 (October 2018): 96-118 . https://doi.org/10.29064/ijma.459045
AMA SIMANGUNSONG F , ROHMADIN S . REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA. IJMA. 2018; 2(4): 96-118.
Vancouver SIMANGUNSONG F , ROHMADIN S . REVIEWING THE POSSIBILITY OF APPLYING MARKETING MANAGEMENT IN LOCAL PUBLIC SECTOR IN BANDUNG REGENCY INDONESIA. International Journal of Management and Administration. 2018; 2(4): 118-96.