Research Article
BibTex RIS Cite

MUTLULUĞUN ÇEVRİM İÇİ ALIŞVERİŞTE MÜŞTERİLERİN TEKRAR SATIN ALMA NİYETLERİNE ETKİSİ

Year 2023, , 862 - 882, 29.12.2023

Zübeyir Çelik , Bulut Dülek

https://doi.org/10.17130/ijmeb.1191299

Abstract

İlgili literatür incelendiğinde, mutluluğun alışveriş öncesi tüketici davranışları üzerindeki etkisine ilişkin bir araştırma boşluğu olduğu görülecektir. Bu çalışma, bu araştırma boşluğunu doldurmak için yapılmıştır. Bu çalışmanın amacı, mutluluğun müşterilerin çevrim içi alışveriş yaptıklarında tekrar satın alma niyetlerini nasıl etkilediğini araştırmaktır. Ayrıca, bu çalışmada algılanan çevrim içi alışveriş zevki ve faydasına odaklanılarak mutluluğun çevrim içi tekrar satın alma niyeti üzerindeki dolaylı etkisi araştırılmaktadır. Veriler, çevrim içi anket yoluyla 296 katılımcıdan toplanmıştır. Araştırma hipotezlerini test etmek için regresyon ve Process Macro analizi kullanılmıştır. Araştırmanın bulgularına göre, mutluluğun algılanan çevrim içi alışveriş zevki, algılanan çevrim içi alışveriş faydası ve çevrim içi tekrar satın alma niyeti üzerinde olumlu ve anlamlı bir doğrudan etkisi vardır. Buna ek olarak, algılanan çevrim içi alışveriş zevki ve algılanan çevrim içi alışveriş faydası, çevrim içi tekrar satın alma niyeti üzerinde olumlu ve anlamlı bir doğrudan etkiye sahiptir. Dahası, algılanan çevrim içi alışveriş zevki ve algılanan çevrim içi alışveriş faydası, mutluluğun çevrim içi tekrar satın alma niyeti üzerindeki dolaylı etkisine aracılık etmektedir. Çalışmada öneriler sunulmuştur. Uygulayıcılar, alışveriş öncesi mutluluğun, algılanan çevrim içi alışveriş zevkinin ve algılanan çevrim içi alışveriş faydasının tüketicileri çevrim içi alışverişe yönlendirebileceğini dikkate almalıdır.

Keywords

Mutluluk Algılanan Çevrim İçi Alışveriş Zevki Algılanan Çevrim İçi Alışveriş Faydası Çevrim İçi Tekrar Satın Alma Niyeti Çevrim İçi Alışveriş

References

  • Acerit, A., Baui, N. J., Daliri, J., Lazatin, S. C., Porto, P., Guzman, A.,, ... & Valdez, H. M. (2022). Oniomania: A phenomenological study on online shopping addiction. International Journal of Arts, Sciences and Education, 3(1), 71-85.
  • Andrian, A. L., & Rostiani, R. (2021). How does gift with purchase influence your satisfaction in online buying?. Jurnal Siasat Bisnis, 25(2), 177-188.
  • Ahn, T., Ryu, S., & Han, I. (2007). The impact of web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-75.
  • Alan, A. K., Kabadayi, E. T., Bakis, S., & Ildokuz, S. I. (2017). The role of individual factors on online shopping behavior. Journal of Business Economics and Finance, 6(3), 200-215.
  • Argyle, M., Martin, M., & Crossland, J. (1989). Happiness as a function of personality and social encounters. In J.P. Forgas, J.M. Innes (Eds.), Recent advances in social psychology: An international perspective (189- 203). Amsterdam: North Holland, Elsevier Science.
  • Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458.
  • Baumeister, R. F., Vohs, K. D., Aaker, J. L., & Garbinsky, E. N. (2013). Some key differences between a happy life and a meaningful life. Journal of Positive Psychology, 8(6), 505–516.
  • Ben Khelil, H., Othmani, L., & Bouslama, N. (2015). Modeling the role of consumer happiness on online buying intention. Leila and Bouslama, Neji, Modeling the Role of Consumer Happiness on Online Buying Intention (June 7, 2015).
  • Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214.
  • Cheema, U., Rizwan, M., Jalal, R., Durrani, F., & Sohail, N. (2013). The trend of online shopping in 21st century: Impact of enjoyment in TAM Model. Asian Journal of Empirical Research, 3(2), 131–140.
  • Cheung, Ch., Lee, M., & Rabjohn, N. (2008). The impact of electronic word-of-mouth. The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
  • Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761-784.
  • Cropanzano, R., Weiss, H. M., Hale, J. M. S. & Reb, J. (2003). The structure of affect: Reconsidering the relationship between negative and positive affectivity. Journal of Management, 29(6), 831-857.
  • Çelik, Z., & Dülek, B. (2020). Mutluluk-davranış modeli: Tüketicilerin mental iyi oluş hâlinin online fiili satın alma davranışına etkisi. Beykoz Akademi Dergisi, 8(1), 252-264.
  • Çelik, Z., Habiboğlu, Ö. & Bölükbaşı, Y. (2022). The mediating role of shopping experience in the effect of consumers' mental well-being on shopping enjoyment. International Hazar Scientific Researches Conference -III, Baku, Azerbaycan, 7- 09 Ocak 2022, ss.125-133.
  • Darden, W.R., Dorsch, M. J. (1990). An action strategy approach to examining shopping behavior. Journal of Business Research, 21(3), 289–308.
  • Darmaningrum, P. C., & Sukaatmadja, I. G. (2019). Peran shopping enjoyment memediasi pengaruh hedonic motivation terhadap impulse buying. E-Jurnal Manajemen,8(6), 3756-3783.
  • Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982–1003.
  • Davis, F. D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: Three experiments. International Journal of Human-Computer Studies, 45(1), 19-45.
  • Diener, E. (1994). Assessing subjective well-being: Progress and opportunities. Social Indicators Research, 31(2), 103-157.
  • Diener, E. D., Emmons, R. A., Larsen, R. J., & Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71–75.
  • Doyle, P. (2003). Value-based marketing: Marketing strategies for corporate growth and shareholder value. John Wiley & Sons.
  • Erçoşkun, S., & Sağtaş, S. (2022). Covid-19 pandemi döneminde tüketicilerin mental iyi oluş halinin online anlık satın alma davranışına etkisi. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 11(1), 293-315.
  • Field, A. (2000). Discovering statistics using SPSS for windows. London-Thousand Oaks-New Delhi: Sage Publications.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Gefen D., & Straub D. (2000). The relative importance of perceived ease of use in is adoption: A study of e-commerce adoption. Journal of Association for Information Systems, 1(8), 1–30.
  • Gefen, D., Karahanna, E., & Straub, D.W. (2003). Inexperience and experience with online stores: The importance of TAM and trust. IEEE Transactions on Engineering Management, 50(3), 307-321.
  • Genoveva, G., & Dharmaatmaja H. F. (2022). Motives affecting fashion consumers behavior toward online shopping during Covid-19 pandemic. KINERJA, 26(1),16-31.
  • Ghani, J. A., Supnick, R., & Rooney, P. (1991). The experience of flow in computer-mediated and in face-to-face groups. In Icis, 91(6), 229-237.
  • Goldsmith, R. (2016). The big five, happiness, and shopping. Journal of Retailing and Consumer Services, 31, 52-61.
  • Gürbüz, S., & Bayık, M. E. (2018). Aracılık modellerinin analizinde modern yaklaşım: Baron ve Kenny yöntemi artık terk edilmeli mi?. 6. Örgütsel Davranış Kongresi, Bildiriler Kitabı içinde, 30-45.
  • Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Haybron, D. M. (2001). Happiness and pleasure. Philosophy and Phenomenological Research, 62(3), 501-528.
  • Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, London: The Guilford Press.
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (Second Edition). New York, London: The Guilford Press.
  • Hedhli, K., Chebat, J. C., & Sirgy, M. J. (2013). Shopping well-being at the mall: Construct, antecedents, and consequences. Journal of Business Research, 66(7), 856-863.
  • Hellén, K., & Sääksjärvi, M. (2011). Happiness as a predictor of service quality and commitment for utilitarian and hedonic services. Psychology & Marketing, 28(9), 934-957.
  • Hirschman, E.C., & Holbrook, M.B. (1982). Hedonic consumption: Emerging concept, methods and propositions. Journal of Marketing, 46(3), 92-101.
  • Hoong, A. L. S., Thi, L. S., & Lin, M. H. (2017). Affective technology acceptance model: Extending technology acceptance model with positive and negative affect. Knowledge Management Strategies and Applications, 147.
  • Hsu, M. H., Chang, C. M., & Chuang, L. W. (2015). Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan. International Journal of Information Management, 35(1), 45-56.
  • Isaac, O., Abdullah Z., Ramayah T. & Mutahar A.M. (2017). Internet usage within government institutions in Yemen: An extended technology acceptance model (TAM) with internet self-efcacy and performance impact. Science International 29 (4): 737–747.
  • Islam, T., Pitafi, A. H., Arya, V., Wang, Y., Akhtar, N., Mubarik, S., & Xiaobei, L. (2021). Panic buying in the COVID-19 pandemic: A multi-country examination. Journal of Retailing and Consumer Services, 59, 102357.
  • Kahn, B. E., & Isen, A. M. Isen (1993). The influence of positive affect on variety seeking among safe, enjoyable products. Journal of Consumer Research, 20(September), 257–270.
  • Kalla, S. M., & Goyal, A. (2010). Can search for happiness lead to impulse buying? A multi-method investigation of happiness' as an internal motivator to impulse buying. Journal of Business and Retail Management Research, 5(1), 53-64.
  • Kamis, A., Koufaris, M., & Stern, T. (2008). Using an attribute-based decision support system for user-customized products online: An experimental investigation. MIS Quarterly, 159-177.
  • Khalifa, M., & Liu, V. (2007). Online consumer retention: Contingent effects of online shopping habit and online shopping experience. European Journal of Information Systems, 16(6), 780-792.
  • Kim, D., & Ammeter, A. P. (2018). Shifts in online consumer behavior: A preliminary investigation of the net generation. Journal of Theoretical and Applied Electronic Commerce Research, 13(1), 1-25.
  • Kim, J., Fiore, A. M., & Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. Journal of Retailing and Consumer Services, 14(2), 95-107.
  • Kim, H. Y., & Lee, Y. (2020). The effect of online customization on consumers’ happiness and purchase intention and the mediating roles of autonomy, competence, and pride of authorship. International Journal of Human–Computer Interaction, 36(5), 403-413.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
  • Kotzé, T., North, E., Stols, M., & Venter, L. (2012). Gender differences in sources of shopping enjoyment. International Journal of Consumer Studies, 36(4), 416-424.
  • Lee, T. (2005). The impact of perceptions of interactivity on customer trust and. Transaction intentions in mobile commerce. Journal of Electronic Commerce Research, 6(3), 165-80.
  • Li, Y. (2016). Empirical study of influential factors of online customers’ repurchase intention. IBusiness, 8(3), 48-60.
  • Lin, G.T.R., & Sun, Ch.-Ch. (2009). Factors influencing satisfaction and loyalty in online shopping: An integrated model. Online Information Review, 33(3), 458-475.
  • Ltifi, M., & Gharbi, J. (2015). The effect of logistics performance in retail store on the happiness and satisfaction of consumers. Procedia economics and finance, 23, 1347-1353.
  • Lyubomirsky, S., King, L., & Diener, E. (2005). The benefits of frequent positive affect: Does happiness lead to success?. Psychological Bulletin, 131(6), 803.
  • Mandilas, A., Karasavvoglou, A., Nikolaidis, M., & Tsourgiannis, L. (2013). Predicting consumer's perceptions in on-line shopping. Procedia Technology, 8, 435-444.
  • Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of ewom characteristics on online repurchase ıntention. Mediating roles of trust and perceived usefulness. Online Information Review, 40(7), 1090-1110.
  • Menon, S., & Kahn, B. (2002). Cross-category effects of ınduced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78(1), 31–40.
  • Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill. PewInternet.
  • Nurcholis, L., & Miftaqulkismay, S. (2021). The concept of flow as mediating variables on the relationships between perceived usefulness with repurchase intention. Jurnal Aplikasi Manajemen, 19(1), 187-197.
  • Quinn, J., & Wood, W. (2005). Everyday habits and self-regulation. Advances in Consumer Research, 32, 34.
  • Parackal, M., (2016). A global happiness scale for measuring wellbeing: A test of ımmunity against hedonism. Journal Happiness Studies, 17(4), 1529–1545.
  • Penz, E., & Hogg, M. K. (2011). The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers’ experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing, 45(1/2), 104–132.
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
  • Rauyruen, P., Miller, K.E., & Groth M. (2009). B2B services: Linking service loyalty and brand equity. Journal of Services Marketing, 23(3), 175-186.
  • Ryan, R. M., & Deci, E. L. (2001). On happiness and human potentials: A review of research on hedonic and eudaimonic well-being. Annual Review of Psychology, 52(1), 141-166.
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Santhanamery, T., & Ramayah, T. (2015). The mediating effect of perceived usefulness towards tax service quality and the continuance usage intention of the filing system in Malaysia. International Conference on E- Commerce, 20-22 October, Malaysia.
  • Statista (2021), www.statista.com Access Date: 05.08.2021
  • Soderlund M., Vılgon M., & Gunnarsson, J. (2001). Predicting purchasing behaviour on business-to-business markets. European Journal of Marketing, 35(1/2), 168–181.
  • Stevens, J. (1996). Applied multivariate statistics for the social sciences, (3rd edition): Mahwah, Lawrence Erlbaum: New Jersey.
  • Tosun, P., Sezgin, S., & Nimet, U. (2019). Pazarlama biliminde duygu ve duygu durumu kavramları için baz alınmış teoriler. Elektronik Sosyal Bilimler Dergisi, 18(72), 1832-1851.
  • Triandis, H.C. (1980). Values, attitudes, and interpersonal behavior. In Howe, H.E. and Page, M.M. (Eds), Nebraska Symposium on Motivation, University of Nebraska Press, Lincoln, NE.
  • Xia, L., & Bechwati. (2008). Word of mouse: The role of cognitive personalization in online consumer review. Journal of Interactive Advertising, 9(1), 3-13.
  • Wagner, T., & Rudolph, T. (2010). Towards a hierarchical theory of shopping motivation. Journal of Retailing and Consumer Services, 17(5), 415-429.
  • Waterman, A. S., Schwartz, S. J., & Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoyment and eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
  • Varey, R.J., (2010). Marketing means and ends for a sustainable society: A welfare agenda for transformative change. Journal of Macromarketing, 30(2), 112–126.
  • Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204.
  • Yulianita, Y. (2018). Comparison of generation x and y: Perceived usefulness, perceived ease of use, and subjective norms on purchase intention in e-commerce. Jurnal Komunikasi Indonesia, VII(2), 140-152.
  • Zaki, H. O., & Ab Hamid, S. N. (2021). The influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst Covid-19 partial lockdown in Malaysia. Jurnal Pengurusan, 62, 1-12.
  • Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce – a relationship quality perspective. Information and Management, 48(6), 192-200.
  • Zheng, H., & Ma, W. (2021). Click it and buy happiness: Does online shopping improve subjective well-being of rural residents in China?. Applied Economics, 53(36), 4192-4206.

THE EFFECT OF HAPPINESS ON CUSTOMERS' REPURCHASE INTENTIONS IN ONLINE SHOPPING

Year 2023, , 862 - 882, 29.12.2023

Zübeyir Çelik , Bulut Dülek

https://doi.org/10.17130/ijmeb.1191299

Abstract

When the relevant literature is reviewed, it will be seen that there is a research gap regarding the effect of happiness on consumer behavior before shopping. This study was conducted to fill this research gap. The aim of this study is to explore how happiness affects customers’ repurchase intentions when they shop online. In addition, the indirect effect of happiness on online repurchase intention is explored in this study, focusing on the mediating role of perceived online shopping enjoyment and perceived online shopping usefulness. The data were collected from 296 participants through an online survey. Regression and process macro analysis was used to test the research hypotheses. According to the findings of the study, happiness has a positive and significant direct effect on perceived online shopping enjoyment, perceived online shopping usefulness, and online repurchase intention. Moreover, perceived online shopping enjoyment and perceived online shopping usefulness have a positive and significant direct effect on online repurchase intention. In addition, perceived online shopping enjoyment and perceived online shopping usefulness mediate the indirect effect of happiness on online repurchase intention. Suggestions are provided in the study. Practitioners should consider that pre-shopping happiness, perceived online shopping enjoyment, and perceived online shopping usefulness may drive consumers to shop online.

Keywords

Happiness Perceived Online Shopping Enjoyment Perceived Online Shopping Usefulness Online Repurchase Intention Online Shopping

References

  • Acerit, A., Baui, N. J., Daliri, J., Lazatin, S. C., Porto, P., Guzman, A.,, ... & Valdez, H. M. (2022). Oniomania: A phenomenological study on online shopping addiction. International Journal of Arts, Sciences and Education, 3(1), 71-85.
  • Andrian, A. L., & Rostiani, R. (2021). How does gift with purchase influence your satisfaction in online buying?. Jurnal Siasat Bisnis, 25(2), 177-188.
  • Ahn, T., Ryu, S., & Han, I. (2007). The impact of web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-75.
  • Alan, A. K., Kabadayi, E. T., Bakis, S., & Ildokuz, S. I. (2017). The role of individual factors on online shopping behavior. Journal of Business Economics and Finance, 6(3), 200-215.
  • Argyle, M., Martin, M., & Crossland, J. (1989). Happiness as a function of personality and social encounters. In J.P. Forgas, J.M. Innes (Eds.), Recent advances in social psychology: An international perspective (189- 203). Amsterdam: North Holland, Elsevier Science.
  • Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458.
  • Baumeister, R. F., Vohs, K. D., Aaker, J. L., & Garbinsky, E. N. (2013). Some key differences between a happy life and a meaningful life. Journal of Positive Psychology, 8(6), 505–516.
  • Ben Khelil, H., Othmani, L., & Bouslama, N. (2015). Modeling the role of consumer happiness on online buying intention. Leila and Bouslama, Neji, Modeling the Role of Consumer Happiness on Online Buying Intention (June 7, 2015).
  • Bhattacherjee, A. (2001). An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems, 32(2), 201-214.
  • Cheema, U., Rizwan, M., Jalal, R., Durrani, F., & Sohail, N. (2013). The trend of online shopping in 21st century: Impact of enjoyment in TAM Model. Asian Journal of Empirical Research, 3(2), 131–140.
  • Cheung, Ch., Lee, M., & Rabjohn, N. (2008). The impact of electronic word-of-mouth. The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
  • Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761-784.
  • Cropanzano, R., Weiss, H. M., Hale, J. M. S. & Reb, J. (2003). The structure of affect: Reconsidering the relationship between negative and positive affectivity. Journal of Management, 29(6), 831-857.
  • Çelik, Z., & Dülek, B. (2020). Mutluluk-davranış modeli: Tüketicilerin mental iyi oluş hâlinin online fiili satın alma davranışına etkisi. Beykoz Akademi Dergisi, 8(1), 252-264.
  • Çelik, Z., Habiboğlu, Ö. & Bölükbaşı, Y. (2022). The mediating role of shopping experience in the effect of consumers' mental well-being on shopping enjoyment. International Hazar Scientific Researches Conference -III, Baku, Azerbaycan, 7- 09 Ocak 2022, ss.125-133.
  • Darden, W.R., Dorsch, M. J. (1990). An action strategy approach to examining shopping behavior. Journal of Business Research, 21(3), 289–308.
  • Darmaningrum, P. C., & Sukaatmadja, I. G. (2019). Peran shopping enjoyment memediasi pengaruh hedonic motivation terhadap impulse buying. E-Jurnal Manajemen,8(6), 3756-3783.
  • Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982–1003.
  • Davis, F. D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: Three experiments. International Journal of Human-Computer Studies, 45(1), 19-45.
  • Diener, E. (1994). Assessing subjective well-being: Progress and opportunities. Social Indicators Research, 31(2), 103-157.
  • Diener, E. D., Emmons, R. A., Larsen, R. J., & Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71–75.
  • Doyle, P. (2003). Value-based marketing: Marketing strategies for corporate growth and shareholder value. John Wiley & Sons.
  • Erçoşkun, S., & Sağtaş, S. (2022). Covid-19 pandemi döneminde tüketicilerin mental iyi oluş halinin online anlık satın alma davranışına etkisi. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 11(1), 293-315.
  • Field, A. (2000). Discovering statistics using SPSS for windows. London-Thousand Oaks-New Delhi: Sage Publications.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Gefen D., & Straub D. (2000). The relative importance of perceived ease of use in is adoption: A study of e-commerce adoption. Journal of Association for Information Systems, 1(8), 1–30.
  • Gefen, D., Karahanna, E., & Straub, D.W. (2003). Inexperience and experience with online stores: The importance of TAM and trust. IEEE Transactions on Engineering Management, 50(3), 307-321.
  • Genoveva, G., & Dharmaatmaja H. F. (2022). Motives affecting fashion consumers behavior toward online shopping during Covid-19 pandemic. KINERJA, 26(1),16-31.
  • Ghani, J. A., Supnick, R., & Rooney, P. (1991). The experience of flow in computer-mediated and in face-to-face groups. In Icis, 91(6), 229-237.
  • Goldsmith, R. (2016). The big five, happiness, and shopping. Journal of Retailing and Consumer Services, 31, 52-61.
  • Gürbüz, S., & Bayık, M. E. (2018). Aracılık modellerinin analizinde modern yaklaşım: Baron ve Kenny yöntemi artık terk edilmeli mi?. 6. Örgütsel Davranış Kongresi, Bildiriler Kitabı içinde, 30-45.
  • Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Haybron, D. M. (2001). Happiness and pleasure. Philosophy and Phenomenological Research, 62(3), 501-528.
  • Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, London: The Guilford Press.
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (Second Edition). New York, London: The Guilford Press.
  • Hedhli, K., Chebat, J. C., & Sirgy, M. J. (2013). Shopping well-being at the mall: Construct, antecedents, and consequences. Journal of Business Research, 66(7), 856-863.
  • Hellén, K., & Sääksjärvi, M. (2011). Happiness as a predictor of service quality and commitment for utilitarian and hedonic services. Psychology & Marketing, 28(9), 934-957.
  • Hirschman, E.C., & Holbrook, M.B. (1982). Hedonic consumption: Emerging concept, methods and propositions. Journal of Marketing, 46(3), 92-101.
  • Hoong, A. L. S., Thi, L. S., & Lin, M. H. (2017). Affective technology acceptance model: Extending technology acceptance model with positive and negative affect. Knowledge Management Strategies and Applications, 147.
  • Hsu, M. H., Chang, C. M., & Chuang, L. W. (2015). Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan. International Journal of Information Management, 35(1), 45-56.
  • Isaac, O., Abdullah Z., Ramayah T. & Mutahar A.M. (2017). Internet usage within government institutions in Yemen: An extended technology acceptance model (TAM) with internet self-efcacy and performance impact. Science International 29 (4): 737–747.
  • Islam, T., Pitafi, A. H., Arya, V., Wang, Y., Akhtar, N., Mubarik, S., & Xiaobei, L. (2021). Panic buying in the COVID-19 pandemic: A multi-country examination. Journal of Retailing and Consumer Services, 59, 102357.
  • Kahn, B. E., & Isen, A. M. Isen (1993). The influence of positive affect on variety seeking among safe, enjoyable products. Journal of Consumer Research, 20(September), 257–270.
  • Kalla, S. M., & Goyal, A. (2010). Can search for happiness lead to impulse buying? A multi-method investigation of happiness' as an internal motivator to impulse buying. Journal of Business and Retail Management Research, 5(1), 53-64.
  • Kamis, A., Koufaris, M., & Stern, T. (2008). Using an attribute-based decision support system for user-customized products online: An experimental investigation. MIS Quarterly, 159-177.
  • Khalifa, M., & Liu, V. (2007). Online consumer retention: Contingent effects of online shopping habit and online shopping experience. European Journal of Information Systems, 16(6), 780-792.
  • Kim, D., & Ammeter, A. P. (2018). Shifts in online consumer behavior: A preliminary investigation of the net generation. Journal of Theoretical and Applied Electronic Commerce Research, 13(1), 1-25.
  • Kim, J., Fiore, A. M., & Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. Journal of Retailing and Consumer Services, 14(2), 95-107.
  • Kim, H. Y., & Lee, Y. (2020). The effect of online customization on consumers’ happiness and purchase intention and the mediating roles of autonomy, competence, and pride of authorship. International Journal of Human–Computer Interaction, 36(5), 403-413.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
  • Kotzé, T., North, E., Stols, M., & Venter, L. (2012). Gender differences in sources of shopping enjoyment. International Journal of Consumer Studies, 36(4), 416-424.
  • Lee, T. (2005). The impact of perceptions of interactivity on customer trust and. Transaction intentions in mobile commerce. Journal of Electronic Commerce Research, 6(3), 165-80.
  • Li, Y. (2016). Empirical study of influential factors of online customers’ repurchase intention. IBusiness, 8(3), 48-60.
  • Lin, G.T.R., & Sun, Ch.-Ch. (2009). Factors influencing satisfaction and loyalty in online shopping: An integrated model. Online Information Review, 33(3), 458-475.
  • Ltifi, M., & Gharbi, J. (2015). The effect of logistics performance in retail store on the happiness and satisfaction of consumers. Procedia economics and finance, 23, 1347-1353.
  • Lyubomirsky, S., King, L., & Diener, E. (2005). The benefits of frequent positive affect: Does happiness lead to success?. Psychological Bulletin, 131(6), 803.
  • Mandilas, A., Karasavvoglou, A., Nikolaidis, M., & Tsourgiannis, L. (2013). Predicting consumer's perceptions in on-line shopping. Procedia Technology, 8, 435-444.
  • Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of ewom characteristics on online repurchase ıntention. Mediating roles of trust and perceived usefulness. Online Information Review, 40(7), 1090-1110.
  • Menon, S., & Kahn, B. (2002). Cross-category effects of ınduced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78(1), 31–40.
  • Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill. PewInternet.
  • Nurcholis, L., & Miftaqulkismay, S. (2021). The concept of flow as mediating variables on the relationships between perceived usefulness with repurchase intention. Jurnal Aplikasi Manajemen, 19(1), 187-197.
  • Quinn, J., & Wood, W. (2005). Everyday habits and self-regulation. Advances in Consumer Research, 32, 34.
  • Parackal, M., (2016). A global happiness scale for measuring wellbeing: A test of ımmunity against hedonism. Journal Happiness Studies, 17(4), 1529–1545.
  • Penz, E., & Hogg, M. K. (2011). The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers’ experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing, 45(1/2), 104–132.
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
  • Rauyruen, P., Miller, K.E., & Groth M. (2009). B2B services: Linking service loyalty and brand equity. Journal of Services Marketing, 23(3), 175-186.
  • Ryan, R. M., & Deci, E. L. (2001). On happiness and human potentials: A review of research on hedonic and eudaimonic well-being. Annual Review of Psychology, 52(1), 141-166.
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Santhanamery, T., & Ramayah, T. (2015). The mediating effect of perceived usefulness towards tax service quality and the continuance usage intention of the filing system in Malaysia. International Conference on E- Commerce, 20-22 October, Malaysia.
  • Statista (2021), www.statista.com Access Date: 05.08.2021
  • Soderlund M., Vılgon M., & Gunnarsson, J. (2001). Predicting purchasing behaviour on business-to-business markets. European Journal of Marketing, 35(1/2), 168–181.
  • Stevens, J. (1996). Applied multivariate statistics for the social sciences, (3rd edition): Mahwah, Lawrence Erlbaum: New Jersey.
  • Tosun, P., Sezgin, S., & Nimet, U. (2019). Pazarlama biliminde duygu ve duygu durumu kavramları için baz alınmış teoriler. Elektronik Sosyal Bilimler Dergisi, 18(72), 1832-1851.
  • Triandis, H.C. (1980). Values, attitudes, and interpersonal behavior. In Howe, H.E. and Page, M.M. (Eds), Nebraska Symposium on Motivation, University of Nebraska Press, Lincoln, NE.
  • Xia, L., & Bechwati. (2008). Word of mouse: The role of cognitive personalization in online consumer review. Journal of Interactive Advertising, 9(1), 3-13.
  • Wagner, T., & Rudolph, T. (2010). Towards a hierarchical theory of shopping motivation. Journal of Retailing and Consumer Services, 17(5), 415-429.
  • Waterman, A. S., Schwartz, S. J., & Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoyment and eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
  • Varey, R.J., (2010). Marketing means and ends for a sustainable society: A welfare agenda for transformative change. Journal of Macromarketing, 30(2), 112–126.
  • Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204.
  • Yulianita, Y. (2018). Comparison of generation x and y: Perceived usefulness, perceived ease of use, and subjective norms on purchase intention in e-commerce. Jurnal Komunikasi Indonesia, VII(2), 140-152.
  • Zaki, H. O., & Ab Hamid, S. N. (2021). The influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst Covid-19 partial lockdown in Malaysia. Jurnal Pengurusan, 62, 1-12.
  • Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce – a relationship quality perspective. Information and Management, 48(6), 192-200.
  • Zheng, H., & Ma, W. (2021). Click it and buy happiness: Does online shopping improve subjective well-being of rural residents in China?. Applied Economics, 53(36), 4192-4206.
There are 83 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Research Articles
Authors

Zübeyir Çelik 0000-0003-1692-9378

Bulut Dülek 0000-0002-3474-7220

Early Pub Date December 28, 2023
Publication Date December 29, 2023
Submission Date October 18, 2022
Acceptance Date October 15, 2023
Published in Issue Year 2023

Cite

APA Çelik, Z., & Dülek, B. (2023). THE EFFECT OF HAPPINESS ON CUSTOMERS’ REPURCHASE INTENTIONS IN ONLINE SHOPPING. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 19(4), 862-882. https://doi.org/10.17130/ijmeb.1191299