Neuro-AI Decision Prediction

Year 2024, Volume: 8 Issue: 1, 10 - 16, 31.07.2024

Erman Yalçın , Arda Deniz Küçükçoban , Melis Kara , Emre Olca , Doğa Akal , Sanem Duran

Abstract

Emotions are a primary factor in determining an individual's mental health and play a significant role in their daily life. In today's evolving digital age, apps are becoming more integrated into daily routines. Understanding how these applications affect emotions is becoming increasingly important for the field of neuromarketing. Our project aims to explore in detail the dynamic relationship shared between apps and human emotions. The goal is to analyze how human moods during app usage influence decision-making, providing a comprehensive understanding of this interaction.

From social media platforms to productivity tools and entertainment applications, apps offer a unique window into the human experience. Users spend significant time and emotional energy interacting with these applications. The emotions experienced while using an ever-increasing number of apps have profound effects on their mental states and satisfaction.

Our study aims to delve into the structure between human emotions and digital interfaces, uncovering the complexities of this relationship. By examining the emotional responses elicited by various moods and applications, the study seeks to gain valuable insights into user experience.

Ultimately, our project aims to illuminate the relationship between human emotions and applications, offering a comprehensive analysis that reflects the complexity of our digital world and leading to more empathetic and user-centered digital designs.

Keywords

human-computer interaction, user experience optimization, emotion-based application interaction, artificial intelligence in neuromarketing

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