International Journal of Social Sciences and Education Research

2149-5939

Mahmut DEMİR

10.24289/ijsser.1129393

Business Administration

İşletme

DO THE STRUCTURAL ATTRIBUTES/CHARACTERISTICS OF INDUSTRIES INFLUENCE THEIR DECISION TO UTILIZE STRATEGIC ALLIANCE?

Do industries' structural attributes/characteristics influence their decision to utilize strategic alliances?

https://orcid.org/0000-0002-2364-4752

Nwokocha

Victor

10 31 2022

8 4 332 339 06 11 2022 10 15 2022

2015

International Journal of Social Sciences and Education Research

Strategic alliance is a cooperative agreement among industries. This cooperative agreement is targeted at achieving short, medium and long term benefits by industries. On the other hand, the structural attributes or characteristics of an industry is the intrinsic traits or features of such an industry which often play a crucial role in their decision making process. It is determined by size, age, inputs, capacity utilization, asset base, ownership structure etc. This study assessed the structural characteristics of industries and their influence in the decision to utilize strategic alliance by industries. A survey research design and a questionnaire survey of 309 industries were used in the study while percentages and tables were used to analyse the data and show results. Based on the structural characteristics of the surveyed industries, two types of industries were found in the study. These are small scale industries with 5 - 49 workers and medium scale industries with 50 - 199 workers. The result also indicated that 68% of the surveyed industries were small scale industries while 32% were medium scale industries. In area of strategic alliance decisions, the study discovered that strategic alliances were utilized by industries of all sizes. Consequently, this paper has shown that strategic alliance play essential role in the production activities of small scale industries. The paper suggests that industrial policies of government should be targeted at encouraging the potentials of small and medium scale industries.

This study assessed the structural characteristics of industries and their influence in the decision to utilize strategic alliance by industries. A survey research design and a questionnaire survey of 309 industries were used in the study while percentages and tables were used to analyse the data and show results. Based on the structural characteristics of the surveyed industries, two types of industries were found in the study. These are small scale industries with 5 - 49 workers and medium scale industries with 50 - 199 workers. The result also indicated that 68% of the surveyed industries were small scale industries while 32% were medium scale industries. In area of strategic alliance decisions, the study discovered that strategic alliances were utilized by industries of all sizes. Consequently, this paper has shown that strategic alliance plays an essential role in the production activities of small-scale industries. The paper suggests that industrial policies of government should be targeted at encouraging the potentials of small and medium scale industries.

Strategic Alliance Structural characteristics of industries small and medium scale enterprises Firm size Asset base Ownership structure

Strategic Alliance Structural characteristics of industries Industries Small scale enterprises Medium scale enterprises Firm size Asset base Ownership structure

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