International Journal of Social Sciences and Education Research 2149-5939 Mahmut DEMİR 10.24289/ijsser.1640712 Activity Management Etkinlik Yönetimi The relationship between festival key success factors and experience perception: The case of Orange Blossom Festival The relationship between festival key success factors and experience perception: The case of Orange Blossom Festival https://orcid.org/0000-0002-5575-4825 Dalgıç Ali ISPARTA UYGULAMALI BİLİMLER ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, TURİZM REHBERLİĞİ BÖLÜMÜ https://orcid.org/0000-0003-1353-3618 Birdir Kemal MERSİN ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, TURİZM İŞLETMECİLİĞİ BÖLÜMÜ 03 22 2025 11 1 29 35 02 15 2025 03 09 2025 Copyright © 2015, International Journal of Social Sciences and Education Research 2015 International Journal of Social Sciences and Education Research

This study aims to identify the key success factors perceived as successful or unsuccessful by the Orange Blossom Festival participants in Adana. Another goal is to explore the relationship between these factors and participants' experience perceptions. Non-probability sampling, specifically convenience sampling, was used. Data were collected via face-to-face surveys between April 3 and 9, 2017, with 923 completed forms. Analysis revealed higher averages for statements related to “food”, “security”, and “staff and volunteers” while “convenience” scored lower. Key success factors were found to have a significant positive relationship with experience perceptions. Based on these findings, it is recommended that festival organizers carefully manage these factors from the planning phase through the event's conclusion.

This study aims to identify the key success factors perceived as successful or unsuccessful by the Orange Blossom Festival participants in Adana. Another goal is to explore the relationship between these factors and participants' experience perceptions. Non-probability sampling, specifically convenience sampling, was used. Data were collected via face-to-face surveys between April 3 and 9, 2017, with 923 completed forms. Analysis revealed higher averages for statements related to “food”, “security”, and “staff and volunteers” while “convenience” scored lower. Key success factors were found to have a significant positive relationship with experience perceptions. Based on these findings, it is recommended that festival organizers carefully manage these factors from the planning phase through the event's conclusion.

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