A study to examine the health interest level of fast food consumers

Year 2016, Volume: 2 Issue: 1, 110 - 115, 03.01.2016

Aykut Yılmaz Yusuf Arslan

https://doi.org/10.24289/ijsser.279090

Cited By: 1

Abstract

The purpose of the study is to assess the health interest level of fast food consumers and the effecting factors. To reach this aim, four main hypotheses tested in the study. A questionnaire was formed to collect the data needed to test the hypothesis. The questionnaire was carried out to the 211 fast food consumers at main fast food restaurants in Sakarya/Turkey. Both intentional and convenience sampling methods was used in the study, picking voluntary fast food consumers at the restaurants. The results indicate that, health interest of fast food consumers is at medium-high level (3.36 out of 5). Health interest level of fast food consumers increased in direct proportion to the increase of monthly income level. Also, the more a person visits a fast food restaurant the less her/his health interest level become. It also can be seen from the results that marital and child having situation are both significantly related to the heath interest level of fast food consumers. Thus, according to the results, all four hypothesis of the study was supported.

Keywords

Fast Food Consumption, Consumer Health Interest, Marketing strategy

References

• Akbay, C., Tiryaki, G. Y., & Gul, A. (2007). Consumer characteristics influencing fast food consumption in Turkey. Food control, 18(8), 904-913.
• Bayraktar, M., Babekoğlu, Y., & Salman, M. (1995). Tüketicilerin Fast Food Restoran Tercihlerini Etkileyen Faktörler. Ankara Üniversitesi Ziraat Fakültesi, Yayın, (1400).
• Bender, D. A. (2006). Benders’ dictionary of nutrition and food technology. Woodhead Publishing.
• Binkley, J. K. (2006). The effect of demographic, economic, and nutrition factors on the frequency of food away from home. Journal of Consumer Affairs, 40(2), 372-391.
• Bowman, S. A., Gortmaker, S. L., Ebbeling, C. B., Pereira, M. A., & Ludwig, D. S. (2004). Effects of fast-food consumption on energy intake and diet quality among children in a national household survey. Pediatrics, 113(1), 112-118.
• İpsos Out-of-Home Consumption Research. http://www.ipsos.com.tr/node/1023 (Access Date: 13.05.2015).
• Lundberg, D. E. (1989). The hotel and restaurant business (No. Ed. 5). Van Nostrand Reinhold.
• Monge-Rojas, R., Smith-Castro, V., Colón-Ramos, U., Aragón, M. C., & Herrera-Raven, F. (2013). Psychosocial factors influencing the frequency of fast-food consumption among urban and rural Costa Rican adolescents. Nutrition, 29(7), 1007-1012.
• Olshansky, S. J., Passaro, D. J., Hershow, R. C., Layden, J., Carnes, B. A., Brody, J., ... & Ludwig, D. S. (2005). A potential decline in life expectancy in the United States in the 21st century. New England Journal of Medicine, 352(11), 1138-1145.
• Park, C. (2004). Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea. International Journal of Hospitality Management, 23(1), 87-94.
• Republic of Turkey Ministry of Health http://beslenme.gov.tr/index.php?lang= tr&page=95 (Access Date: 04.05.2015).
• Republic of Turkey Ministry of Health, http://www.saglik.gov.tr/SGGM/belge/1-15742/kampanya-hakkinda.html (Access Date: 04.05.2015).
• Stewart, H., Blisard, N., & Jolliffe, D. (2006). Let's eat out: Americans weigh taste, convenience, and nutrition (No. 59411). United States Department of Agricul-ture, Economic Research Service. http://www.ers.usda.gov/media/860870/ eib19.pdf (Access Date: 08.05.2015)
• World Health Organization, World Health Statistics 2014, Geneva, pp.41, 2014.
• Yurtman, A., Fast Food Sektör Profil Araştırması. İstanbul Ticaret Odası Yayınları, 2001.