Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey

Year 2017, Volume: 3 Issue: 2, 475 - 485, 01.02.2017

Ebru Özgen Zuhal Akbayır

https://doi.org/10.24289/ijsser.272477

Cited By: 2

Abstract

The term “corporate communication” had emerged because
of the developments achieved in communication, it is also related with the
communication activities of the organization. However, although “corporate
communication” takes part mainly under the umbrella of public relations
activities, it is seen that the concept, as a separate area of expertise was
tried to be considered as distinct from the public relations discipline.
Starting from this point the study aims to discuss the reasons of foundation of
the Corporate Communication Professionals Association (Kurumsal İletişimciler
Derneği /KİD) which has activities in Turkey or its necessariness.

In the study which aims to examine the corporate
communication activities and to expose its relationship with the concept of
public relations, first, the theoretical and practical frameworks of the
concepts of “corporate communication” and “public relations” are exposed. The
conceptual framework which is determined by literature analysis is analysed and
discussed within the context of the activities of the Corporate Communication
Professionals Association. In the study although the concepts of “corporate communication”
and “public relation” had been dealt with all their dimensions, basically,
dealing with the same practice as different concepts instead of being evaluated
under the same umbrella is assessed by us with a critical perspective. 

Keywords

Communication, Corporate Communication, Corporate Communication Professionals Association of Turkey

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