Hotel attributes and customer’s choice behavior: evidence from port Harcourt city, Nigeria

Year 2021, Volume: 7 Issue: 2, 181 - 193, 30.04.2021

Yekinni Ojo Bello , Mercy Busayo Bello

https://doi.org/10.24289/ijsser.861886

Abstract

This paper tested a structural model that examines the proposed relationships between hotel attributes and hotel choice in respect to customers in Port Harcourt, Rivers Nigeria. The study used a structured questionnaire hence, a quantitative research design. Multiple regression analysis was used for analysis of data collected using statistical package for social science (SPSS) software version 23. The result shows that all the six hotel attributes have positive and significant relationship with customer’s hotel choice behavior in respect to the study area. Result further validates the proposed Hotel Choice Indicators (HCI) Model for hotels in Port Harcourt City. This study contributed to the body of knowledge by proposing and validating the HCI Model for hotels in an emerging economy and Port Harcourt City in particular. It authenticates attribute that influence hotel choice behavior among hotel patrons in Port Harcourt. The study also increased the explanatory power of the push-pull theory in explaining hotel choice attribute or attributes in an emerging economy.

Keywords

Hotel attributes, Port Harcourt City, Location, Service Conveniences, Tariff

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