GLOBAL TRENDS AND PRACTICAL EXAMPLES OF SUPPLY CHAIN MANAGEMENT WITHIN THE MOBILE TELECOMMUNICATIONS INDUSTRY

Year 2011, Volume: 3 Issue: 1, 217 - 226, 01.06.2011

Marcus Stoerkel Andreas Heck

Abstract

The OECD roundtable was publishing a conference paper on impacts of the economic crisis on globalization and global value chains (Escaith, 2009). Besides macro economical results of the 2008 global crisis the microeconomics of supply chains and trade in tasks were in focus. In order to increase the efficiency of the supply chain operations in a particular supply chain in spite of the current difficulties, a good structured collaboration should be established between the parties. This will bring closer the participating companies to each other in the different levels of the supply chain, and foster a co-operation of an effective material and information flow between the parties. Our paper is looking into theoretical basics and definitions of logistics and supply chain management. Based on these the special needs within the telecommunications industry will be highlighted and strategic long term as well as tactical short term co-operations, which foster the openness and trust, will be worked out

Keywords

Supply chain, demand chain, logistics, co-operation, strategy, telecommunications, economic crisis

References

• Bowersox, D.J./Closs, D.J./Stank, Th.P (1999), 21st Century Logistics: Making
• Supply Chain Integration a Reality. Oak Brook, Ilinois. 1999
• Christopher, M. (2005), Logistics and Supply Chain Management: Creating value- adding networks, Prentice Hall, Financial Times, Third edition, London 2005.
• Council of Supply Chain Management Professionals (2010), Supply Chain
• Management Terms and Glossary. Coyle, J. J., Langley, C. J., BardiI, E. J. (2009), Supply Chain Management: A
• Logistics Perspective, 8th Edition, Cengage Learning Inc. (South-Western CP) Dima, I.C., Grabara, J., Pachura, P. (2010), Costs for implementing logistics into the company, Polish Journal of Management Studies, Vol. 1
• Disney, S. (2011) Bullwhip effect in supply chains, available at: http://www.scitopics.com/Bullwhip_Effect_in_Supply_Chains.html [20th July
• Escaith, H. (2009), Trade collapse, trade relapse and global production networks: supply chains in great recession, Paris 28th October 2009 (revised June 2011).
• Geissenbauer, R., D’heur, M. (2010), Global Supply Chain Trends 2010–2012, PRTM http://www.prtm.com/uploadedFiles/Strategic_Viewpoint/Articles/Article_Conten t/PRTM_Supply_Chain_Trends__2010-2012.pdf [13th July 2011] at:
• Håkansson, H., Persson, G. (2004), Supply Chain Management: The Logic of
• Supply Chains and Networks", International Journal of Logistics Management, Vol. 15, Iss: 1 Handfield, R. B., Nichols, E. L. (2002), Supply Chain Redesign: Transforming
• Supply Chains into Integrated Value Systems, Prentice Hall. Ivanov, Dmitry, Sokolov, Boris. (2010), Adaptive supply chain management,
• Springer Verlag, Berlin. Lambert, D. M. (2008), Supply Chain Management - Processes, Partnerships,
• Performance, 3 edition, Supply Chain Management Institute, Sarasota, Florida. rd Lamberts, D. M., Cooper, M. C., Pagh, J. D. (1998), Supply Chain Management:
• Implementation issues and research opportunities, The International Journal of Logistics Management, Vol. 9. Nokia http://web.lib.hse.fi/FI/yrityspalvelin/pdf/1995/enokia.pdf [13th July 2011] report (1995), Helsinki. Available at:
• Stoerkel, M. (2010), Managing Nokia demand supply network, XV. ELA
• Logistics Forum, Budapest Vidal, C. J., Goetschalckx, M. (1996), Strategic production-distribution models: A critical review with emphasis on global supply chain models, European Journal of
• Operational Research Volume 98, pp. 1-18. Wisner, J. D., Tan, K. C. and Leong, K. (2009), Principles of Supply Chain
• Management, 2nd edition, Cengage Learning (South Western Cengage learning, Mason USA)