RECALLING MEMORY: THE USAGE OF PERSONAS IN POPULAR GAZETTES

Year 2018, Volume: 3 Issue: 2, 29 - 37, 01.12.2018

Özge Mumcu Aybars

Abstract

Cultural and ideological consumption is observable in the production of a given culture. As reflected by Schneider: "memory remains as a future act: not yet recalled, if also never yet forgotten."; therefore there is a cultural dimension of the mind. What and how a given culture remembers set the cultural aspect of the cultural memory. Memory is social and cultural which provides the tools on how the "past present" to be analyzed. In a given society, people acquire their memories. People recall, recognize and localize their memories also in a given society. Memory can be reproductive, and remembrance can be performative. In recent years, in Turkish printed press, gazettes which are focusing on popular personas with a created narrative gained much popularity. Memory and media have a reciprocal relationship. Also, the usage of digital media and the narrative of memory has become one of the important topics needs to analyze, too. In this paper In this paper, I'll try to concentrate on these popular gazettes on how they use the memory of a given popular persona while creating a meta commodification by using the symbolic repertoire of given persona and the performative function of the remembrance and the creation of memory as a product through the use of popular personas in popular gazettes

Keywords

cultural memory, gazettes, memory, press, commodification

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