i̇mgelem İmgelem 2602-4446 BİLGİTOY BİLGİ, BİLİM, EĞİTİM,ARAŞTIRMA, GELİŞTİRME VE STRATEJİ DERNEĞİ 10.53791/imgelem.1054542 #FOODPORN CONCEPT AND ITS RELATIONSHIP WITH SOCIAL MEDIA #FOODPORN KAVRAMI VE SOSYAL MEDYA ILE İLIŞKISI https://orcid.org/0000-0002-5851-7788 Yıldırım Yıldırım Düzce Üniversitesi Akçakoca Turizm İşletmeciliği ve Otelcilik Yüksekokulu https://orcid.org/0000-0003-1590-2456 Doğan Talha DÜZCE ÜNİVERSİTESİ 07 15 2022 6 10 89 110 01 07 2022 02 04 2022 Copyright © 2017, İmgelem 2017 İmgelem

Yemeğin, beslenme ve açlığı giderme amacı dışında imaj ve izlenim oluşturma, cinsiyet rollerini sergileme, yeni kimlikler yaratma gibi amaçları da bulunmaktadır. Paylaşım ekonomisinin aracıları olan sosyal medya platformlarında yiyecek-içecek görüntülerinin artması yemeğin anlamı dışına taşan bir forma dönüşmesine neden olmaktadır. Sosyal medyanın gıda ile olan yakın ilişkisi de bu yeni anlamlara hizmet etmekte ve gıdanın sosyal medyadaki yeni formunu güçlendirmektedir. Yiyeceklerin tedariği, üretimi, hazırlanması, sunumu ve tüketimine dair görüntülerin parlak, sanatsal ve kültürel özelliklerde sunulması, yemek yapmanın veya tüketmenin göz alıcı ve kusursuz bir görsel şölene dönüşmesi, kavramı pornografik bir seviyeye taşımıştır. Henüz Türkçe yazında ele alınmamış olan #foodporn kavramını açıklamak, ne olduğunu ortaya koymak ve beraberinde hangi akımların gıda ve sosyal medya arasındaki ilişkide rol oynadığını göstermek bu çalışmanın temel amaçlarındandır. #Foodporn kavramını açıklayan ilk Türkçe kaynak olma özelliğini taşıması ve gelecekte bu konuda yapılacak araştırmalara rehberlik etmesi bu çalışmayı önemli kılmaktadır.

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