Sağlık Hizmeti Talebinde İnfluencer Etkisinin Belirlenmesine Yönelik Bir Ölçek Geliştirme Çalışması

Yıl 2025, Cilt: 12 Sayı: 22, 51 - 75, 30.06.2025

Yusuf Karaşin , Ufuk Törün , Yalçın Karagöz , Ali Mesut Temizer

https://doi.org/10.56133/intermedia.1523856

Öz

Bu çalışmanın amacı, influencerların sağlık hizmet talebi üzerindeki etkisini belirleyen psikometrik bir ölçüm aracının geliştirilmesidir. Bu doğrultuda, İstanbul ilinin Silivri ilçesinde ikamet eden 379 birey çalışma kapsamına dahil edilmiştir. Çalışma kapsamında ölçek geliştirme süreci uygulanmıştır. Bu bağlamda ilk olarak konu ile ilgili literatür taraması yapılıp 30 maddeden oluşan taslak ölçek oluşturulmuştur. Uzman görüşü ve pilot çalışma aşamalarının ardından 3 madde ölçekten çıkarılmıştır. Kalan 27 madde örneklem grubuna uygulanıp veri toplanmıştır. Katılımcılardan veriler yüz yüze ve çevrimiçi yöntemle toplanmış olup, katılımcılara kolayda örneklem yöntemi ile ulaşılmıştır. Toplanan verilerin analizi aşamasında ilk olarak açıklayıcı faktör analizi uygulanmıştır. Yapılan analiz sonucunda 4 faktör, 27 ifadeden oluşan bir yapı tespit edilmiştir. Açıklayıcı faktör analizi ile belirlenen yapının doğruluğunu tespit etmek amacıyla verilere doğrulayıcı faktör analizi uygulanmıştır. Yapılan analiz sonucunda, elde edilen modelin verilere mükemmel uyum sağladığı istatistiki olarak belirlenmiştir. Bu çalışma kapsamında geliştirilen ölçeğin sağlık hizmeti talebinde influencerların etkisinin belirlenmesi için kullanılabileceğine karar verilmiştir.

Anahtar Kelimeler

İnfluencer , Sağlık Hizmeti Talebi , Ölçek Geliştirme

A Scale Development Study to Determine the Influencer Effect on Healthcare Service Demand

Öz

The aim of this study is to develop a psychometric measurement tool that determines the impact of influencers on healthcare demand. In this regard, 379 individuals residing in Silivri district of Istanbul were included in the scope of the study. Within the scope of the study, the scale development process was applied. In this context, firstly, a literature review was conducted on the subject and a draft scale consisting of 30 items was created. Following the expert opinion and pilot study stages, 3 items were removed from the scale. The remaining 27 items were administered to the sample group and data was collected. Data were collected from the participants face-to-face and online, and participants were reached by convenience sampling method. In the analysis phase of the collected data, explanatory factor analysis was first applied. As a result of the analysis, a structure consisting of 4 factors and 27 statements was determined. Confirmatory factor analysis was applied to the data in order to determine the accuracy of the structure determined by exploratory factor analysis. As a result of the analysis, it was statistically determined that the resulting model fit the data perfectly. This work it was decided that the scale developed within the scope of this study could be used to determine the impact of influencers on healthcare demand.

Anahtar Kelimeler

Influencer , Healthcare Demand , Scale Development

Kaynakça

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