Assessment of Football Fans’ Willingness for Attendance in Football Stadiums and Associated Factors

Year 2019, Volume: 7 Issue: 3, 22 - 33, 27.12.2019

Janjan Mılad

Abstract

Present study aims to assess the football fans’ willingness to attend in football stadiums and its related factors. This applied study is among descriptive correlative ones and is quantitative in terms of data collection. The statistical society of present study consists of all football fans in the football stadiums of Hamedan province during 1990. Given the point that the statistical community of this study was indefinite, so the Cochran formula was used to estimate statistical samples. In such a way that 384 subjects were selected in random as the statistical sample. The 31-item questionnaire of Alimohammadi and colleagues (2015) was used to measure the factors affecting the willingness of the football fans in stadiums and 5-item questionnaire of Magnus (2008) was used to measure their willingness to attend the stadiums. The findings of the study revealed that the level of willingness to attend the stadiums of Hamedan province was 74.2%. Results showed that the factors of installations, information and attractiveness, age of teams, timing and notification, proxy victory, presence and support, interaction and escape and thrill are significantly effective on football fans’ willingness to attend the football stadiums of Hamedan province.

Keywords

Willingness for presence in stadiums, installations, information and attractiveness, performance and age of teams, presence and support, interaction and escape

References

• Abbaslu, V. (2016). Relationship between motivations and factors affecting the presence of volleyball team audience in the Almahdi Aluminium team of Hormozgan. Second national conference of new management science and social and cultural planning of Iran, Qum: Islamic research and study center of Sorushe Hekmat Mortazavi.
• Abduli, B. (2002). The social and mental fundamentals of physical education and sports. Bamdade Ketab publications.
• Alimohammadi H. (2011). Building, accreditation and enforcement assessment tools of effective factors on the audience of football, basketball and volleyball top leagues of Iran. Unpublished Ph D thesis on sports management of Kharazmi University.
• Alimohammadi, H; Tundnevis, F; Hadavi, F. (2013). Comparing effective factors on the presence of the audience in football, volleyball and basketball leagues of Iran. Investigation into the sports management and motion behavior. No.5.
• Alimohammadi, H; Tundnevis, F; Hadavi, F. (2014). Building, accreditation and enforcement of assessment tools for factors affecting the presence of audience in football, volleyball and basketball leagues of Iran. Studies of sports management, No. 22.
• Aminuddin, Y., & Lee, HS. (2008). Spectator Perceptions of Physical Facility and Team Quality: A Study of a Malaysian Super League Soccer Match, Res. J. Intl. Studies, 8: 132-140.
• Anderson, T (2015). Producing atmospheres at the match: Fan cultures, commercialisation and mood management in English football Emotion. Space and Society, 15, 82-89.
• Baade, R.A, & Tiehen, L.J (1990). An analysis of major league Baseball attendance, 1969-1987. Journal of Sport and Social Issues, 14(1): 14 – 32.
• Caro, L. M., & Garcia, J. A. M. (2009). Consumer satisfaction with a periodic reoccurring sport event and the moderating effect of motivations. Sport Marketing Quarterly, 16(2), 70-81.
• Dehghani, Sh; (2014). Analysis of effective factors on the presence of football fans in the top football leagues of Khuzestan province using structural equations of science ministry. M.A thesis. Research and Technology center of Shahid Behshti University of Ahwaz- Faculty of physical education and sports science.
• Dick, M., Kernick, P., (2016). The Motivational Factors Affecting Football Fan Attendance in Finland: A Study and Segmentation Bachelor’s Thesis Degree Programme in Experience and Wellness Management.
• Emadi, M; Naseh, M. (2014). Analysis of effective factors on the satisfaction and presence of fans in the top leagues of football in Iran. Management and development of sports. No.2.
• Gi yong, K. (2009). Examination of the Causal Effects between the Dimensions of Service Quality and Spectator Satisfaction in Minor League Baseball. International Journal of Sports Marketing & Sponsorship, 46-59.
• Hansen, H., Gautheir, R. (1992). Factors affecting attendance at professional sporting events, Journal of sport management, 3(1): 15-32.
• Hansen, H., & Gauthier, R., (1989). Factors affecting attendance at professional sport sevenths. Journal of Sport Management, 3, 15-32.
• Harvey, B., (2001). Measuring the Effect of Sponsorship. Journal of Advertising Research, 41: 59-65.
• James,J.D., & Ridinger,L. L.,(2002). Femal and male sport fans: a comparison of Sport consumption motives. Journal of sport behavior, 23, 260-278.
• Lahsaeezadeh, AA; Jahangiri, J; Tabeeyan, H. (2006). Studying effective factors on the interest of students toward sports: Case study of students of Shiraz medical science. Faculties of social science and humanities of Shiraz university (Journal of population and development), 24,2, (47), 95-105.
• Magnus, S. (2008). Customer satisfaction and its consequences on customer behavior revisited, International journal of service Industry Management, 9 (2), 169-188.
• Masayuki, Y., & Jeffrey, J (2010). Customer satisfaction with game and service experiences: antecedents and consequences, Journal of Sport Management, 24: 338-361.
• Milne, G. R., & McDonald, M. A., (1999). Motivations of the sport consumer, Sport Marketing: Managing thee change process. (21-38), Sudbury, MA: Jon sand Bartlett Publishers.
• Mahmood, Sh. & Mahmood, Y; Dehghani; K; Mahmoodi, F, (2016). Studying effective motivational factors on the results of Shahid Fajre Sepasi team of Shiraz from the viewpoint of the audience in the top league in 2013-2014. Second national gathering of new sports and physical achievements, Chabahar: International university of Chabahar.
• Nemati, N; Tejari, Farshad; Zaree, A; Ashrafganjavi, F. (2012). Theoretical model test of effective factors on the presence of football fans in Iran. Studies of sports management 13,107-122.
• Parsamehr, M; & Rahmatollah, T. (2009). Studying effective factors on supporting Iran’s football league teams by individuals (case study: students of Yazd university), sociology of Iran .4, 10,3,85,105.
• Parsamehr, M; (2009). Sociology of sports. Yazd, Publication of Yazd University. Hasanzadeh, M; (2005). Sports marketing. 1st ed. Purseman publications.
• Pease, D. G., & Zhang, J. J. (2009). Socio-motivational factors affecting spectator attendance at professional basketball games. International Journal of Sport Management, 2, 31-59.
• Robinson, M, J., & Trail, G.T. (2005). Relationships among spectator gender, motives, points of attachment and sport preference. Journal of Sport Management,19, 58-80.
• Sang woo, B. (2003). Attitudes, Interests and Sport Spectator Profiling: Variables Affecting Game Attendance in NHL Franchise, unpublished dissertation, the University of British Columbia.
• Shank, M.D. (2001). Sports marketing: A strategic perspective. Upper Saddle River, NJ: Prentice Hall.
• Theodorakis, N.D., Alexandris, K., Tsigilis, N., & Karvounis, S (2013). Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality, sport management review, 16: 85- 96.
• Wann, D. L., Bilyeu, J. K., Brennan, K., Osborn, H., & Gambouras, A.F., (1999). An exploratory investigation of the relationship between sport fans' motivationAnd race. PerceptualandMotorSkils. 88(3-2), 1084-1981. Weikfield, K. L., & Sloan, H. J. (1995). The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance. Journal of Sport Management, 9(2): 153-72. Welfare, H., O'Reilly', N.,Kaptan, A. Nadeau, J. (2008). If you can't win, why should I Buy a ticket? International Journal of Sport Finance, 3,106-118. woo Bae, S., (2003). Attitudes, Interests and Sport Spectator Profiling: Variables Affecting Game Attendance in NHL Franchise. Unpublished dissertation, the University of British Columbia. Yong Koo, G. & Hardin, R. (2008). Difference in Interrlationship between spectators' motives and behavior intentions based on emotional attachment. Sport Marketing Quarterly, 17, 30-43. Yoon, S. J., Chol, Y. G. (2005). Determinant of Successful Advertisement: The Effect of Advertisement Type, Product Type and Sport Model. Journal of Brand Management, 12(3): 191. Zhang, J., Pease, D.G. & Hui, S.C. (1996). Value dimensions of professional sport as viewed by spectators. Journal of Sport and Social Issues, 21, 78-94. Zhang, J., Pease, D.G., Smith, D. w, Lee, J.T, Lam, E.T., Jambor, E.A. (1997). Factors Affecting the Decision Making of Spectators to Attend Minor League Hockey Games. International Sports Journal, 1(1): 39-53.