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SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks

Year 2012, Volume: 2 Issue: 1, 1 - 9, 01.03.2012

Bettina Lis Heinz-Werner Nienstedt Patrick Proner Gözde Yalazi Andreas Mauch

Abstract

Up to now, most research has been conducted on the internationalization strategies of large media companies and groups. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This paper therefore focuses on the internationalization strategies of different types of media SMEs. It aims at describing and comparing the motives for becoming an international player as well as the specific market selection, market entry, and market development strategies. Furthermore, it focuses on the main organizational implications. On the basis of a multiple-case design we compare two German regional newspaper publishers with two German special interest publishers and two online social business networks. Results show similarities and differences between these media sectors according to the nature of the media businesses. The cases also highlight the importance of international management skills also in the context of SMEs.

Keywords

Internationalization SME Media

Year 2012, Volume: 2 Issue: 1, 1 - 9, 01.03.2012

Bettina Lis Heinz-Werner Nienstedt Patrick Proner Gözde Yalazi Andreas Mauch

Abstract

There are 0 citations in total.

Details

Other ID JA73SC98HM
Journal Section Research Article
Authors

Bettina Lis This is me

Heinz-Werner Nienstedt This is me

Patrick Proner This is me

Gözde Yalazi This is me

Andreas Mauch This is me

Publication Date March 1, 2012
Published in Issue Year 2012 Volume: 2 Issue: 1

Cite

APA Lis, B., Nienstedt, H.-W., Proner, P., Yalazi, G., et al. (2012). SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks. International Review of Management and Marketing, 2(1), 1-9.
AMA Lis B, Nienstedt HW, Proner P, Yalazi G, Mauch A. SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks. IRMM. March 2012;2(1):1-9.
Chicago Lis, Bettina, Heinz-Werner Nienstedt, Patrick Proner, Gözde Yalazi, and Andreas Mauch. “SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks”. International Review of Management and Marketing 2, no. 1 (March 2012): 1-9.
EndNote Lis B, Nienstedt H-W, Proner P, Yalazi G, Mauch A (March 1, 2012) SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks. International Review of Management and Marketing 2 1 1–9.
IEEE B. Lis, H.-W. Nienstedt, P. Proner, G. Yalazi, and A. Mauch, “SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks”, IRMM, vol. 2, no. 1, pp. 1–9, 2012.
ISNAD Lis, Bettina et al. “SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks”. International Review of Management and Marketing 2/1 (March 2012), 1-9.
JAMA Lis B, Nienstedt H-W, Proner P, Yalazi G, Mauch A. SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks. IRMM. 2012;2:1–9.
MLA Lis, Bettina et al. “SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks”. International Review of Management and Marketing, vol. 2, no. 1, 2012, pp. 1-9.
Vancouver Lis B, Nienstedt H-W, Proner P, Yalazi G, Mauch A. SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks. IRMM. 2012;2(1):1-9.