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Year 2014, Volume: 4 Issue: 1, 59 - 65, 01.03.2014

Matea Matic Katija Vojvodic

Abstract

Customer-Perceived Insecurity of Online Shopping Environment

Year 2014, Volume: 4 Issue: 1, 59 - 65, 01.03.2014

Matea Matic Katija Vojvodic

Abstract

Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and intentions towards online purchasing. The data was collected through survey questionnaire using the purposive sample of 253 Croatian students from the University of Dubrovnik. Research results indicate a significant relationship between the insecurity of Internet usage and online purchase decision. Additionally, a significant relationship was found between the insecurity of Internet usage and consumers’ attitudes and intentions towards online purchasing. The overall analysis reveals that consumers have positive attitudes and intentions towards online purchasing whilst insecurity towards online purchasing lowers when online purchases are made more frequently.

Keywords

insecurity of Internet usage online purchase decision online purchase intention

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Details

Other ID JA95BA52AM
Journal Section Research Article
Authors

Matea Matic This is me

Katija Vojvodic This is me

Publication Date March 1, 2014
Published in Issue Year 2014 Volume: 4 Issue: 1

Cite

APA Matic, M., & Vojvodic, K. (2014). Customer-Perceived Insecurity of Online Shopping Environment. International Review of Management and Marketing, 4(1), 59-65.
AMA Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. March 2014;4(1):59-65.
Chicago Matic, Matea, and Katija Vojvodic. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing 4, no. 1 (March 2014): 59-65.
EndNote Matic M, Vojvodic K (March 1, 2014) Customer-Perceived Insecurity of Online Shopping Environment. International Review of Management and Marketing 4 1 59–65.
IEEE M. Matic and K. Vojvodic, “Customer-Perceived Insecurity of Online Shopping Environment”, IRMM, vol. 4, no. 1, pp. 59–65, 2014.
ISNAD Matic, Matea - Vojvodic, Katija. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing 4/1 (March 2014), 59-65.
JAMA Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. 2014;4:59–65.
MLA Matic, Matea and Katija Vojvodic. “Customer-Perceived Insecurity of Online Shopping Environment”. International Review of Management and Marketing, vol. 4, no. 1, 2014, pp. 59-65.
Vancouver Matic M, Vojvodic K. Customer-Perceived Insecurity of Online Shopping Environment. IRMM. 2014;4(1):59-65.