Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Tatyana Borisovna Kurbatskaya; Svetlana Georgievna Dobrotvorskaya; Pavel Nikolayevich Ustin

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Year 2016, Volume: 6 Issue: 1, 73 - 78, 01.03.2016

Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin

Abstract

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Keywords

hotel business, advertising, hotel advertising, advertising features, advertising composition

Year 2016, Volume: 6 Issue: 1, 73 - 78, 01.03.2016

Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin

Abstract

There are 0 citations in total.

Details

Other ID	JA82RP58AJ
Journal Section	Collection
Authors	Tatyana Borisovna Kurbatskaya This is me Svetlana Georgievna Dobrotvorskaya This is me Pavel Nikolayevich Ustin This is me
Publication Date	March 1, 2016
Published in Issue	Year 2016 Volume: 6 Issue: 1

Cite

APA	Kurbatskaya, T. B., Dobrotvorskaya, S. G., & Ustin, P. N. (2016). Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing, 6(1), 73-78.
AMA	Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. March 2016;6(1):73-78.
Chicago	Kurbatskaya, Tatyana Borisovna, Svetlana Georgievna Dobrotvorskaya, and Pavel Nikolayevich Ustin. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6, no. 1 (March 2016): 73-78.
EndNote	Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN (March 1, 2016) Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing 6 1 73–78.
IEEE	T. B. Kurbatskaya, S. G. Dobrotvorskaya, and P. N. Ustin, “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”, IRMM, vol. 6, no. 1, pp. 73–78, 2016.
ISNAD	Kurbatskaya, Tatyana Borisovna et al. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6/1 (March 2016), 73-78.
JAMA	Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6:73–78.
MLA	Kurbatskaya, Tatyana Borisovna et al. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing, vol. 6, no. 1, 2016, pp. 73-78.
Vancouver	Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6(1):73-8.