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Year 2017, Volume: 7 Issue: 1, 26 - 33, 01.03.2017

Badri Abbasi

Abstract

Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers

Year 2017, Volume: 7 Issue: 1, 26 - 33, 01.03.2017

Badri Abbasi

Abstract

The purpose of this study was to determine the relationship between consumer characteristics and impulse buying behavior focusing on buying intention. This survey used a descriptive applied methodology and causal correlation. Participants included new clothing buyers in malls of Rasht during autumn and winter. Data was collected by questionnaire. Results of factor analysis indicated high reliability of the constructs. Results showed that self-esteem, followed by new product knowledge and excitement, respectively, had the greatest effect on impulse buying behavior. The results provided a basis for implementing strategies to take advantage of consumer characteristics for more sales and optimal productivity.

Keywords

Impulse buying behavior buying intention product knowledge self-esteem excitement

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Details

Other ID JA56CN89AU
Journal Section Research Article
Authors

Badri Abbasi This is me

Publication Date March 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 1

Cite

APA Abbasi, B. (2017). Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. International Review of Management and Marketing, 7(1), 26-33.
AMA Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. March 2017;7(1):26-33.
Chicago Abbasi, Badri. “Relationship Between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing 7, no. 1 (March 2017): 26-33.
EndNote Abbasi B (March 1, 2017) Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. International Review of Management and Marketing 7 1 26–33.
IEEE B. Abbasi, “Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”, IRMM, vol. 7, no. 1, pp. 26–33, 2017.
ISNAD Abbasi, Badri. “Relationship Between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing 7/1 (March 2017), 26-33.
JAMA Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. 2017;7:26–33.
MLA Abbasi, Badri. “Relationship Between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing, vol. 7, no. 1, 2017, pp. 26-33.
Vancouver Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. 2017;7(1):26-33.