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Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)

Year 2017, Volume: 7 Issue: 1, 529 - 536, 01.03.2017

Gita Sugiyarti - Hendar

Abstract

The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purposive sampling technique is applied in the study the collect data. Samples are taken as many as 183 respondents of the users of perfume for body sold in Indonesia. Data in this study is collected by interview. Data collection is using the combination of open questions and closed questions which are given to respondents. Managerial finding in this study is developing creative experiential marketing to enhance brand loyalty.

Keywords

Sense Marketing Act Marketing Creative Experiential Marketing Brand Trust Brand Loyalty

Year 2017, Volume: 7 Issue: 1, 529 - 536, 01.03.2017

Gita Sugiyarti - Hendar

Abstract

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Details

Other ID JA65HG74RN
Journal Section Research Article
Authors

Gita Sugiyarti This is me

- Hendar This is me

Publication Date March 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 1

Cite

APA Sugiyarti, G., & Hendar, .-. (2017). Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). International Review of Management and Marketing, 7(1), 529-536.
AMA Sugiyarti G, Hendar. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. March 2017;7(1):529-536.
Chicago Sugiyarti, Gita, and - Hendar. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing 7, no. 1 (March 2017): 529-36.
EndNote Sugiyarti G, Hendar - (March 1, 2017) Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). International Review of Management and Marketing 7 1 529–536.
IEEE G. Sugiyarti and .-. Hendar, “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”, IRMM, vol. 7, no. 1, pp. 529–536, 2017.
ISNAD Sugiyarti, Gita - Hendar, -. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing 7/1 (March 2017), 529-536.
JAMA Sugiyarti G, Hendar -. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. 2017;7:529–536.
MLA Sugiyarti, Gita and - Hendar. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing, vol. 7, no. 1, 2017, pp. 529-36.
Vancouver Sugiyarti G, Hendar -. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. 2017;7(1):529-36.