Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Ekaterina A. Sertakova; Natalia P. Koptseva; Maria A. Kolesnik; Natalia M. Libakova; Vladimir S. Luzan; Natalia A. Sergeeva

Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Year 2016, Volume: 6 Issue: 5, 185 - 191, 01.06.2016

Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva

Abstract

The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand.

Keywords

brand-management, symbolic management, Siberian cities, Krasnoyarsk

Year 2016, Volume: 6 Issue: 5, 185 - 191, 01.06.2016

Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva

Abstract

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Details

Other ID	JA27HU75UY
Journal Section	Research Article
Authors	Ekaterina A. Sertakova This is me Natalia P. Koptseva This is me Maria A. Kolesnik This is me Natalia M. Libakova This is me Vladimir S. Luzan This is me Natalia A. Sergeeva This is me
Publication Date	June 1, 2016
Published in Issue	Year 2016 Volume: 6 Issue: 5

Cite

APA	Sertakova, E. A., Koptseva, N. P., Kolesnik, M. A., Libakova, N. M., et al. (2016). Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing, 6(5), 185-191.
AMA	Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. June 2016;6(5):185-191.
Chicago	Sertakova, Ekaterina A., Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, and Natalia A. Sergeeva. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6, no. 5 (June 2016): 185-91.
EndNote	Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA (June 1, 2016) Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing 6 5 185–191.
IEEE	E. A. Sertakova, N. P. Koptseva, M. A. Kolesnik, N. M. Libakova, V. S. Luzan, and N. A. Sergeeva, “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”, IRMM, vol. 6, no. 5, pp. 185–191, 2016.
ISNAD	Sertakova, Ekaterina A. et al. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6/5 (June 2016), 185-191.
JAMA	Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6:185–191.
MLA	Sertakova, Ekaterina A. et al. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing, vol. 6, no. 5, 2016, pp. 185-91.
Vancouver	Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6(5):185-91.