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Year 2016, Volume: 6 Issue: 6, 15 - 20, 01.07.2016

Lyudmila A. Lomova Dmitry V. Shiryaev İskandar S. Kobersy Anna A. Borisova Dmitry V. Shkurkin

Abstract

Marketing Techniques in Management of Enterprises Engaged in Tourism

Year 2016, Volume: 6 Issue: 6, 15 - 20, 01.07.2016

Lyudmila A. Lomova Dmitry V. Shiryaev İskandar S. Kobersy Anna A. Borisova Dmitry V. Shkurkin

Abstract

Tourism is regarded as the service industry and it is one of the largest and dynamic economic sectors. Being engaged in tourism, tourism enterprises have to solve a lot of challenging problems, such as to find a market, retain or win new customers, to solve what to do in services, what means to use for competing, etc. Not so long ago these actions in Russian travel companies have had subjective and routine nature and have not brought positive long-term results. The current business completely rejects the ideology of passive market presence. The marketing activity is becoming more and more important for Russian travel companies because both social-economic and political factors of our society have dramatically changed. Instead of centralized planning we have freedom of entrepreneurial initiative, instead of constant commodity and service deficiency there is their excessive supply, and instead of government monopoly there is tough competition among commodity producers. Marketing involves a lot of various activities including marketing researches, product development, its distribution, price fixing and advertising. The major purpose is investigation of the above-mentioned activities in order to make the marketing functioning of tourism enterprises the most effective.

Keywords

marketing management tourism marketing management

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Details

Other ID JA28KP62YB
Journal Section Research Article
Authors

Lyudmila A. Lomova This is me

Dmitry V. Shiryaev This is me

İskandar S. Kobersy This is me

Anna A. Borisova This is me

Dmitry V. Shkurkin This is me

Publication Date July 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 6

Cite

APA Lomova, L. A., Shiryaev, D. V., Kobersy, İ. S., Borisova, A. A., et al. (2016). Marketing Techniques in Management of Enterprises Engaged in Tourism. International Review of Management and Marketing, 6(6), 15-20.
AMA Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. July 2016;6(6):15-20.
Chicago Lomova, Lyudmila A., Dmitry V. Shiryaev, İskandar S. Kobersy, Anna A. Borisova, and Dmitry V. Shkurkin. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing 6, no. 6 (July 2016): 15-20.
EndNote Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV (July 1, 2016) Marketing Techniques in Management of Enterprises Engaged in Tourism. International Review of Management and Marketing 6 6 15–20.
IEEE L. A. Lomova, D. V. Shiryaev, İ. S. Kobersy, A. A. Borisova, and D. V. Shkurkin, “Marketing Techniques in Management of Enterprises Engaged in Tourism”, IRMM, vol. 6, no. 6, pp. 15–20, 2016.
ISNAD Lomova, Lyudmila A. et al. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing 6/6 (July 2016), 15-20.
JAMA Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. 2016;6:15–20.
MLA Lomova, Lyudmila A. et al. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing, vol. 6, no. 6, 2016, pp. 15-20.
Vancouver Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. 2016;6(6):15-20.