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Marketing Management in the Sphere of Hotel and Tourist Services

Year 2016, Volume: 6 Issue: 6, 207 - 213, 01.07.2016

Abstract

The relevance of marketing activity management study in the hotel and tourism business organizations is urgent due to increased competition for customers among the organizations of the industry and the tourism industry in general. Deepening competition among hotels hotel industry leads to the fact that the object of the competition is not only on accommodation rates, but also new kinds of proposals to stimulate and motivate consumers, quality, variety of programs to encourage repeat customers’ discounts, bonuses, etc. This action leads to the following actions, which greatly increases the importance of marketing research the hospitality industry, allowing identifying trends and areas for further development, management policy, and implementation of key performance indicators of the complex as a whole. Therefore, before each of the domestic hotel, a global hotel business there is a problem of search marketing management techniques that would strengthen a long time, and ensure its own stable position in the competition for the customer. Policy management marketing business hotel and tourist business of the country, the world's states and territories of the resort specialization in their methodology defines essential for efficient operation of a hotel-tourist complex full satisfaction of the needs of consumers of travel services, which suggests them in the necessary production and sales volume, range and quality required with the application of marketing concepts.

Year 2016, Volume: 6 Issue: 6, 207 - 213, 01.07.2016

Abstract

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Details

Other ID JA79BA87NG
Journal Section Research Article
Authors

Natalia Ye. Goryushkina This is me

Dmitry V. Shkurkin This is me

Antonina S. Petrenko This is me

Sergey Y. Demin This is me

Natalia S. Yarovaya This is me

Publication Date July 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 6

Cite

APA Goryushkina, N. Y., Shkurkin, D. V., Petrenko, A. S., Demin, S. Y., et al. (2016). Marketing Management in the Sphere of Hotel and Tourist Services. International Review of Management and Marketing, 6(6), 207-213.
AMA Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS. Marketing Management in the Sphere of Hotel and Tourist Services. IRMM. July 2016;6(6):207-213.
Chicago Goryushkina, Natalia Ye., Dmitry V. Shkurkin, Antonina S. Petrenko, Sergey Y. Demin, and Natalia S. Yarovaya. “Marketing Management in the Sphere of Hotel and Tourist Services”. International Review of Management and Marketing 6, no. 6 (July 2016): 207-13.
EndNote Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS (July 1, 2016) Marketing Management in the Sphere of Hotel and Tourist Services. International Review of Management and Marketing 6 6 207–213.
IEEE N. Y. Goryushkina, D. V. Shkurkin, A. S. Petrenko, S. Y. Demin, and N. S. Yarovaya, “Marketing Management in the Sphere of Hotel and Tourist Services”, IRMM, vol. 6, no. 6, pp. 207–213, 2016.
ISNAD Goryushkina, Natalia Ye. et al. “Marketing Management in the Sphere of Hotel and Tourist Services”. International Review of Management and Marketing 6/6 (July 2016), 207-213.
JAMA Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS. Marketing Management in the Sphere of Hotel and Tourist Services. IRMM. 2016;6:207–213.
MLA Goryushkina, Natalia Ye. et al. “Marketing Management in the Sphere of Hotel and Tourist Services”. International Review of Management and Marketing, vol. 6, no. 6, 2016, pp. 207-13.
Vancouver Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS. Marketing Management in the Sphere of Hotel and Tourist Services. IRMM. 2016;6(6):207-13.