Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

Vasiliy S. Kireev; Marina L. Nekrasova; Ekaterina V. Shevchenko; Irina E. Alpatskaya; Sergey A. Makushkin; Elena V. Povorina

Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

Year 2016, Volume: 6 Issue: 6, 228 - 234, 01.07.2016

Vasiliy S. Kireev Marina L. Nekrasova Ekaterina V. Shevchenko Irina E. Alpatskaya Sergey A. Makushkin Elena V. Povorina

Abstract

Marketing management in the process of implementing is the organization and management system of production and sale’s activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and make profit. As a function of management, marketing is no less important than any activity associated with the finance, manufacturing, research, logistics and others. As the management concept (business philosophy) marketing requires the “to vote” for the necessary to them product by the money. This determines the company success and optimally satisfies the customer’s needs. Since marketing is the way to convince the masses to purchase, the majority erroneously identified this concept with sales and promotion. The difference lies in the following: sales mainly involves face-to-face contact – the seller has to deal with potential the buyers. Marketing uses the media and other ways to capture the attention and convince many people – people who may not have any direct contact with any of the companies of the marketer by creating demand. One of the leading theorists on management problems, Peter Drucker, says it this way: The marketing purpose is to make efforts on unnecessary sales. Its purpose is so good to know and understand the customer that the product or service will exactly fit the last and sell themselves.

Keywords

marketing, management, production, marketing activity

Year 2016, Volume: 6 Issue: 6, 228 - 234, 01.07.2016

Vasiliy S. Kireev Marina L. Nekrasova Ekaterina V. Shevchenko Irina E. Alpatskaya Sergey A. Makushkin Elena V. Povorina

Abstract

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Details

Other ID	JA36ZJ39NU
Journal Section	Research Article
Authors	Vasiliy S. Kireev This is me Marina L. Nekrasova This is me Ekaterina V. Shevchenko This is me Irina E. Alpatskaya This is me Sergey A. Makushkin This is me Elena V. Povorina This is me
Publication Date	July 1, 2016
Published in Issue	Year 2016 Volume: 6 Issue: 6

Cite

APA	Kireev, V. S., Nekrasova, M. L., Shevchenko, E. V., Alpatskaya, I. E., et al. (2016). Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. International Review of Management and Marketing, 6(6), 228-234.
AMA	Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV. Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. IRMM. July 2016;6(6):228-234.
Chicago	Kireev, Vasiliy S., Marina L. Nekrasova, Ekaterina V. Shevchenko, Irina E. Alpatskaya, Sergey A. Makushkin, and Elena V. Povorina. “Marketing Management As the Realization Process of Research, Production and Sale Activity of the Enterprise”. International Review of Management and Marketing 6, no. 6 (July 2016): 228-34.
EndNote	Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV (July 1, 2016) Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. International Review of Management and Marketing 6 6 228–234.
IEEE	V. S. Kireev, M. L. Nekrasova, E. V. Shevchenko, I. E. Alpatskaya, S. A. Makushkin, and E. V. Povorina, “Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise”, IRMM, vol. 6, no. 6, pp. 228–234, 2016.
ISNAD	Kireev, Vasiliy S. et al. “Marketing Management As the Realization Process of Research, Production and Sale Activity of the Enterprise”. International Review of Management and Marketing 6/6 (July 2016), 228-234.
JAMA	Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV. Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. IRMM. 2016;6:228–234.
MLA	Kireev, Vasiliy S. et al. “Marketing Management As the Realization Process of Research, Production and Sale Activity of the Enterprise”. International Review of Management and Marketing, vol. 6, no. 6, 2016, pp. 228-34.
Vancouver	Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV. Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. IRMM. 2016;6(6):228-34.