BibTex RIS Cite

The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises

Year 2016, Volume: 6 Issue: 7, 355 - 360, 01.08.2016

Hayati Nupus Roby Setiadi Harry Soesanto

Abstract

The application of product innovativeness is considered to bring opportunities for product development, technological advances, and the earning of profit for the company. For certain products based on the rapidly changing mass-production technique and design such as small-scale traditional furniture, employees play a key role in generating innovative products. In such context, the relational quality among the employees in the form of social capital is considerably important to analyze the role of trust among internal stakeholders, and its impact on the innovativeness and performance. This study concluded that the internal structural relationship is more likely to improve the innovativeness and performance of furniture SMEs. The novelty of this study lies on its focus on the extent that the innovative product can be produced by emphasizing on the establishment of internal social capital and stakeholder trust without involving external collaboration or network interaction.

Keywords

Social Capital Trust Product Innovativeness Performance Furniture Small and Medium-sized Enterprises Indonesia

Year 2016, Volume: 6 Issue: 7, 355 - 360, 01.08.2016

Hayati Nupus Roby Setiadi Harry Soesanto

Abstract

There are 0 citations in total.

Details

Other ID JA85CG44UZ
Journal Section Research Article
Authors

Hayati Nupus This is me

Roby Setiadi This is me

Harry Soesanto This is me

Publication Date August 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 7

Cite

APA Nupus, H., Setiadi, R., & Soesanto, H. (2016). The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises. International Review of Management and Marketing, 6(7), 355-360.
AMA Nupus H, Setiadi R, Soesanto H. The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises. IRMM. August 2016;6(7):355-360.
Chicago Nupus, Hayati, Roby Setiadi, and Harry Soesanto. “The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-Sized Enterprises”. International Review of Management and Marketing 6, no. 7 (August 2016): 355-60.
EndNote Nupus H, Setiadi R, Soesanto H (August 1, 2016) The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises. International Review of Management and Marketing 6 7 355–360.
IEEE H. Nupus, R. Setiadi, and H. Soesanto, “The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises”, IRMM, vol. 6, no. 7, pp. 355–360, 2016.
ISNAD Nupus, Hayati et al. “The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-Sized Enterprises”. International Review of Management and Marketing 6/7 (August 2016), 355-360.
JAMA Nupus H, Setiadi R, Soesanto H. The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises. IRMM. 2016;6:355–360.
MLA Nupus, Hayati et al. “The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-Sized Enterprises”. International Review of Management and Marketing, vol. 6, no. 7, 2016, pp. 355-60.
Vancouver Nupus H, Setiadi R, Soesanto H. The Effect of Social Capital on the Product Innovativeness and Marketing Performance in Indonesian Furniture Small and Medium-sized Enterprises. IRMM. 2016;6(7):355-60.