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Year 2016, Volume: 6 Issue: 4, 866 - 871, 01.09.2016

Pebi Kurniawan İwan Sidharta

Abstract

SERVQUAL on Brand Image and Relationship Equity

Year 2016, Volume: 6 Issue: 4, 866 - 871, 01.09.2016

Pebi Kurniawan İwan Sidharta

Abstract

The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit.

Keywords

service quality brand image relationship equity.

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Details

Other ID JA24ZS83UU
Journal Section Research Article
Authors

Pebi Kurniawan This is me

İwan Sidharta This is me

Publication Date September 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA Kurniawan, P., & Sidharta, İ. (2016). SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing, 6(4), 866-871.
AMA Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. September 2016;6(4):866-871.
Chicago Kurniawan, Pebi, and İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6, no. 4 (September 2016): 866-71.
EndNote Kurniawan P, Sidharta İ (September 1, 2016) SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing 6 4 866–871.
IEEE P. Kurniawan and İ. Sidharta, “SERVQUAL on Brand Image and Relationship Equity”, IRMM, vol. 6, no. 4, pp. 866–871, 2016.
ISNAD Kurniawan, Pebi - Sidharta, İwan. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6/4 (September 2016), 866-871.
JAMA Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6:866–871.
MLA Kurniawan, Pebi and İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing, vol. 6, no. 4, 2016, pp. 866-71.
Vancouver Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6(4):866-71.