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Year 2016, Volume: 6 Issue: 4, 1034 - 1038, 01.09.2016

Mohamed Abdellatif Abu Auf Salniza Bt Md. Salleh Rushami Zien Yusoff

Abstract

The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Year 2016, Volume: 6 Issue: 4, 1034 - 1038, 01.09.2016

Mohamed Abdellatif Abu Auf Salniza Bt Md. Salleh Rushami Zien Yusoff

Abstract

This paper investigated the relationship of word of mouth (WOM), media and consumer buying behavior (CBB) to leapfrog marketing which is strongly
related with the issues of psychology and sociology. The prime objective of present research is to analyze the market and the consumer behavior by
taking religious orientation (RO) as a mediator which is found to be statistically significant. An extensive literature review related to the RO, WOM,
CBB and media has been carried out by the researcher. In addition, present study used survey questionnaire in order to collect quantitative data from
the respondents who have been using cars in “Riyadh,” the capital city of Saudi Arabia, for highlighting the factors affecting cars buying behavior
of consumers. The data was collected from car agencies in Riyadh indicating that RO play a significant role between WOM and media in the field of
CBB. The limitations of this research and direction for future research are also given at the end.

Keywords

Religious Orientation Word of Mouth Consumer Buying Behavior

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Details

Other ID JA26VN29DH
Journal Section Research Article
Authors

Mohamed Abdellatif Abu Auf This is me

Salniza Bt Md. Salleh This is me

Rushami Zien Yusoff This is me

Publication Date September 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA Auf, M. A. A., Salleh, S. B. M., & Yusoff, R. Z. (2016). The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing, 6(4), 1034-1038.
AMA Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. September 2016;6(4):1034-1038.
Chicago Auf, Mohamed Abdellatif Abu, Salniza Bt Md. Salleh, and Rushami Zien Yusoff. “The Relationship Between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing 6, no. 4 (September 2016): 1034-38.
EndNote Auf MAA, Salleh SBM, Yusoff RZ (September 1, 2016) The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing 6 4 1034–1038.
IEEE M. A. A. Auf, S. B. M. Salleh, and R. Z. Yusoff, “The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”, IRMM, vol. 6, no. 4, pp. 1034–1038, 2016.
ISNAD Auf, Mohamed Abdellatif Abu et al. “The Relationship Between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing 6/4 (September 2016), 1034-1038.
JAMA Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. 2016;6:1034–1038.
MLA Auf, Mohamed Abdellatif Abu et al. “The Relationship Between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing, vol. 6, no. 4, 2016, pp. 1034-8.
Vancouver Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. 2016;6(4):1034-8.