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Year 2017, Volume: 7 Issue: 3, 165 - 170, 01.09.2017

Mohammad Mahmoudi Maymand Ali Kazemi Nazanin Sadat Fatehi

Abstract

Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)

Year 2017, Volume: 7 Issue: 3, 165 - 170, 01.09.2017

Mohammad Mahmoudi Maymand Ali Kazemi Nazanin Sadat Fatehi

Abstract

Relationship marketing is the art of business today. To maintain key customers (profitable) existing skills to create the proper relationship with the customer is essential. Research has shown that the cost of attracting new customers 5 times the cost of retaining existing customers. In this study, the effect on quality of services provided relationship marketing and loyalty customers are addressed. The populations of the study are consumers of Tehran Shahrvand chain stores. In this study, data analysis, structural equation modeling was used to describe the research. Based on the conceptual model, the relationship between relationship marketing dimensions (trust, commitment, communication, conflict handling) on the quality of services provided and loyalty customers investigated research shows that all hypothesis of research ways and have been approved.

Keywords

relationship marketing service quality loyalty customers

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Details

Other ID JA44TT56JY
Journal Section Research Article
Authors

Mohammad Mahmoudi Maymand This is me

Ali Kazemi This is me

Nazanin Sadat Fatehi This is me

Publication Date September 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 3

Cite

APA Maymand, M. M., Kazemi, A., & Fatehi, N. S. (2017). Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). International Review of Management and Marketing, 7(3), 165-170.
AMA Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. September 2017;7(3):165-170.
Chicago Maymand, Mohammad Mahmoudi, Ali Kazemi, and Nazanin Sadat Fatehi. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing 7, no. 3 (September 2017): 165-70.
EndNote Maymand MM, Kazemi A, Fatehi NS (September 1, 2017) Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). International Review of Management and Marketing 7 3 165–170.
IEEE M. M. Maymand, A. Kazemi, and N. S. Fatehi, “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”, IRMM, vol. 7, no. 3, pp. 165–170, 2017.
ISNAD Maymand, Mohammad Mahmoudi et al. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing 7/3 (September 2017), 165-170.
JAMA Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. 2017;7:165–170.
MLA Maymand, Mohammad Mahmoudi et al. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing, vol. 7, no. 3, 2017, pp. 165-70.
Vancouver Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. 2017;7(3):165-70.