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How does the environmental knowledge of Turkish households affect their environmentally responsible food choices? The mediating effects of environmental concerns

Year 2020, Volume: 4 Issue: 3, 348 - 355, 15.09.2020
https://doi.org/10.31015/jaefs.2020.3.14

Abstract

The main objective of the present study is to examine whether Turkish households’ environmental knowledge effects environmentally responsible food choices through the mediating effect of households' environmental concerns. A face-to-face survey was conducted, resulting in 450 responses from households that have recently chosen environmentally responsible foods in Erzurum, Turkey. The hypotheses were tested using the partial least squares-based structural equation modelling (PLS-SEM) technique to detect how the mediating role of environmental concerns plays in the relationships between environmental knowledge and households’ environmentally responsible food choices. The findings confirm that environmental knowledge and environmental concerns positively and significantly enhance households' environmentally responsible food choices. It is also the first study to examine the mediational effect of environmental concerns on environmental knowledge and households’ environmentally responsible food choice relations. The findings of the study and its implications are expected to benefit the development of environmentally responsible foods in the Turkish food industry.

References

  • Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144-150. https://doi.org/10.1016/j.foodqual.2017.08.006
  • Başar, E. E. (2016). A scale development study towards the measurement of households' sustainable consumption behaviors [Unpublished doctoral dissertation]. Ataturk University
  • Başar, E. E. (2018). Hane Halklarının Sürdürülebilir Tüketim Davranışları. Ankara: Imaj Publishing.
  • Bazoche P., Combris P., Giraud-Héraud E., & Traversac J. B. (2013). Willingness to pay for appellation of origin: Results of an experiment with pinot noir wines in France and Germany. In: Giraud-Héraud E., Pichery MC. (eds), Wine Economics. Applied Econometrics Association Series (pp 129-145). London: Palgrave Macmillan. https://doi.org/10.1057/9781137289520_8
  • Bezawada, R., & Pauwels, K. (2013). What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance. Journal of Marketing, 77(1), 31-51. https://doi.org/10.1509/jm.10.0229
  • Boccaletti, S. (2008). Environmentally Responsible Food Choice, OECD Journal: General Papers, 2(2008), 117-152. https://doi.org/10.1787/gen_papers-v2008-art13-en.
  • Chauke, D. X., & Duh, H. I. (2019). Marketing and Socio-psychological Factors Influencing Organic Food Purchase and Post-Purchase Outcomes. Journal of Food Products Marketing, 9, 1-25. https://doi.org/10.1080/10454446.2019.1697980
  • Chen, H. S. (2019). Environmental concerns and food consumption: What Drives consumers’ actions to reduce food waste?. Journal of International Food & Agribusiness Marketing, 31(3), 273-292. https://doi.org/10.1080/08974438.2018.1520179
  • Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle. British Food Journal, 111(2) 165-178. https://doi.org/10.1108/00070700910931986
  • Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business research, 56(6), 465-480. https://doi.org/10.1016/S0148-2963(01)00241-7
  • Eldesouky, A., Mesias, F. J., & Escribano, M. (2020). Perception of Spanish consumers towards environmentally friendly labelling in food. International Journal of Consumer Studies, 44(1), 64-76. https://doi.org/10.1111/ijcs.12546
  • European Commission (2005). Evaluation of emas and ecolabel for their revision. Annex III: Emas and ecolabel case studies based on “On‐Site”. http://ec.europa.eu/envir onmen t/ecola bel/docum ents/EU‐Ecola belre vision.pdf
  • Hair, J. F., Jr, Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Los Angeles: Sage Publications.
  • Haron, S. A., Paim, L., & Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, 29(5), 426-436. https://doi.org/10.1111/j.1470-6431.2005.00460.x
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modelling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Heo, J., & Muralidharan, S. (2019). What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications, 25(4), 421-437.
  • Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. The Journal of Environmental Education, 18, 1-8. https://doi.org/10.1080/00958964.1987.9943482 https://doi.org/10.1080/13527266.2017.1303623
  • Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. ACR North American Advances.
  • Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment, 27(8), 1679-1688. https://doi.org/10.1002/bse.2233
  • Ling, C. Y. (2013). Consumers’ purchase intention of green products: An investigation of the drivers and moderating variable. Elixir Marketing Management, 57 (A 2013), 14503-14509.
  • Oğuz, D., Çakci, I., & Kavas, S. (2010). Environmental awareness of university students in Ankara, Turkey. African Journal of Agricultural Research, 5(19), 2629-2636.
  • Peschel, A. O., Grebitus, C., Steiner, B., & Veeman, M. (2016). How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Appetite, 106, 78-91. https://doi.org/10.1016/j.appet.2016.02.162
  • Safari, A., Salehzadeh, R., Panahi, R., & Abolghasemian, S. (2018). Multiple pathways linking environmental knowledge and awareness to employees’ green behavior. Corporate Governance, 18(1), 81-103. https://doi.org/10.1108/CG-08-2016-0168
  • Saleh, T. A., & Danmaliki, G. I. (2020). Polymer Consumption, Environmental Concerns, Possible Disposal Options, and Recycling for Water Treatment. In: Sustainable Infrastructure: Breakthroughs in Research and Practice (pp 691-708). PA: IGI Global.
  • Sanchez-Sabate, R., & Sabaté, J. (2019). Consumer attitudes towards environmental concerns of meat consumption: A systematic review. International journal of environmental research and public health, 16(7), 1220. https://doi.org/10.3390/ijerph16071220
  • Saxe, H. (2014). The New Nordic Diet is an effective tool in environmental protection: it reduces the associated socioeconomic cost of diets. The American journal of clinical nutrition, 99(5), 1117-1125. https://doi.org/10.3945/ajcn.113.066746
  • Scalvedi, M. L. (2018). Anna Saba Exploring local and organic food consumption in a holistic sustainability view. British Food Journal, 120(4), 749-762. https://doi.org/10.1108/BFJ-03-2017-0141.
  • Shamsudin, M. F., Basha, M. B., Mason, C., Hussain, H. I., Abdelnabi, M., & Salem, Z. A. (2018). Role of Environmental Concern towards Purchase Intention in Organic Food Product Consumption. International Journal of Engineering & Technology, 7(4.29), 34-36.
  • Suki, N. M. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204-214. https://doi.org/10.1016/j.jclepro.2015.09.087
  • Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020). Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: moderating roles of communication, satisfaction and trust in organic food consumption. Food Quality and Preference, 81, 103838, 1-11. https://doi.org/10.1016/j.foodqual.2019.103838
  • Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171-185. https://doi.org/10.1177/0276146710361926
  • Tong, Q., Anders, S., Zhang, J., & Zhang, L. (2020). The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers. Food Research International, 130, 108881. https://doi.org/10.1016/j.foodres.2019.108881
  • Willer, H., & Lernoud, J. (Eds.) (2019). The world of organic agriculture. Statistics and emerging trends 2019. Research Institute of Organic Agriculture (FiBL), Frick, and IFOAM-Organics International, Bonn.
  • Yu, X., Gao, Z., & Zeng, Y. (2014). Willingness to pay for the “Green Food” in China. Food Policy, 45, 80–87. https://doi.org/10.1016/j.foodpol.2014.01.003.
  • Zareie, B., & Navimipour, N. J. (2016). The impact of electronic environmental knowledge on the environmental behaviors of people. Computers in Human Behavior, 59, 1-8.
  • Zhu, Q., Li, Y., Geng, Y., & Qi, Y. (2013). Green food consumption intention, behaviors and influencing factors among Chinese consumers. Food Quality and Preference, 28(1), 279–286. https://doi.org/10.1016/j.foodqual.2012.10.005.
Year 2020, Volume: 4 Issue: 3, 348 - 355, 15.09.2020
https://doi.org/10.31015/jaefs.2020.3.14

Abstract

References

  • Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144-150. https://doi.org/10.1016/j.foodqual.2017.08.006
  • Başar, E. E. (2016). A scale development study towards the measurement of households' sustainable consumption behaviors [Unpublished doctoral dissertation]. Ataturk University
  • Başar, E. E. (2018). Hane Halklarının Sürdürülebilir Tüketim Davranışları. Ankara: Imaj Publishing.
  • Bazoche P., Combris P., Giraud-Héraud E., & Traversac J. B. (2013). Willingness to pay for appellation of origin: Results of an experiment with pinot noir wines in France and Germany. In: Giraud-Héraud E., Pichery MC. (eds), Wine Economics. Applied Econometrics Association Series (pp 129-145). London: Palgrave Macmillan. https://doi.org/10.1057/9781137289520_8
  • Bezawada, R., & Pauwels, K. (2013). What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance. Journal of Marketing, 77(1), 31-51. https://doi.org/10.1509/jm.10.0229
  • Boccaletti, S. (2008). Environmentally Responsible Food Choice, OECD Journal: General Papers, 2(2008), 117-152. https://doi.org/10.1787/gen_papers-v2008-art13-en.
  • Chauke, D. X., & Duh, H. I. (2019). Marketing and Socio-psychological Factors Influencing Organic Food Purchase and Post-Purchase Outcomes. Journal of Food Products Marketing, 9, 1-25. https://doi.org/10.1080/10454446.2019.1697980
  • Chen, H. S. (2019). Environmental concerns and food consumption: What Drives consumers’ actions to reduce food waste?. Journal of International Food & Agribusiness Marketing, 31(3), 273-292. https://doi.org/10.1080/08974438.2018.1520179
  • Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle. British Food Journal, 111(2) 165-178. https://doi.org/10.1108/00070700910931986
  • Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business research, 56(6), 465-480. https://doi.org/10.1016/S0148-2963(01)00241-7
  • Eldesouky, A., Mesias, F. J., & Escribano, M. (2020). Perception of Spanish consumers towards environmentally friendly labelling in food. International Journal of Consumer Studies, 44(1), 64-76. https://doi.org/10.1111/ijcs.12546
  • European Commission (2005). Evaluation of emas and ecolabel for their revision. Annex III: Emas and ecolabel case studies based on “On‐Site”. http://ec.europa.eu/envir onmen t/ecola bel/docum ents/EU‐Ecola belre vision.pdf
  • Hair, J. F., Jr, Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Los Angeles: Sage Publications.
  • Haron, S. A., Paim, L., & Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, 29(5), 426-436. https://doi.org/10.1111/j.1470-6431.2005.00460.x
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modelling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Heo, J., & Muralidharan, S. (2019). What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications, 25(4), 421-437.
  • Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. The Journal of Environmental Education, 18, 1-8. https://doi.org/10.1080/00958964.1987.9943482 https://doi.org/10.1080/13527266.2017.1303623
  • Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. ACR North American Advances.
  • Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment, 27(8), 1679-1688. https://doi.org/10.1002/bse.2233
  • Ling, C. Y. (2013). Consumers’ purchase intention of green products: An investigation of the drivers and moderating variable. Elixir Marketing Management, 57 (A 2013), 14503-14509.
  • Oğuz, D., Çakci, I., & Kavas, S. (2010). Environmental awareness of university students in Ankara, Turkey. African Journal of Agricultural Research, 5(19), 2629-2636.
  • Peschel, A. O., Grebitus, C., Steiner, B., & Veeman, M. (2016). How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Appetite, 106, 78-91. https://doi.org/10.1016/j.appet.2016.02.162
  • Safari, A., Salehzadeh, R., Panahi, R., & Abolghasemian, S. (2018). Multiple pathways linking environmental knowledge and awareness to employees’ green behavior. Corporate Governance, 18(1), 81-103. https://doi.org/10.1108/CG-08-2016-0168
  • Saleh, T. A., & Danmaliki, G. I. (2020). Polymer Consumption, Environmental Concerns, Possible Disposal Options, and Recycling for Water Treatment. In: Sustainable Infrastructure: Breakthroughs in Research and Practice (pp 691-708). PA: IGI Global.
  • Sanchez-Sabate, R., & Sabaté, J. (2019). Consumer attitudes towards environmental concerns of meat consumption: A systematic review. International journal of environmental research and public health, 16(7), 1220. https://doi.org/10.3390/ijerph16071220
  • Saxe, H. (2014). The New Nordic Diet is an effective tool in environmental protection: it reduces the associated socioeconomic cost of diets. The American journal of clinical nutrition, 99(5), 1117-1125. https://doi.org/10.3945/ajcn.113.066746
  • Scalvedi, M. L. (2018). Anna Saba Exploring local and organic food consumption in a holistic sustainability view. British Food Journal, 120(4), 749-762. https://doi.org/10.1108/BFJ-03-2017-0141.
  • Shamsudin, M. F., Basha, M. B., Mason, C., Hussain, H. I., Abdelnabi, M., & Salem, Z. A. (2018). Role of Environmental Concern towards Purchase Intention in Organic Food Product Consumption. International Journal of Engineering & Technology, 7(4.29), 34-36.
  • Suki, N. M. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204-214. https://doi.org/10.1016/j.jclepro.2015.09.087
  • Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020). Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: moderating roles of communication, satisfaction and trust in organic food consumption. Food Quality and Preference, 81, 103838, 1-11. https://doi.org/10.1016/j.foodqual.2019.103838
  • Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171-185. https://doi.org/10.1177/0276146710361926
  • Tong, Q., Anders, S., Zhang, J., & Zhang, L. (2020). The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers. Food Research International, 130, 108881. https://doi.org/10.1016/j.foodres.2019.108881
  • Willer, H., & Lernoud, J. (Eds.) (2019). The world of organic agriculture. Statistics and emerging trends 2019. Research Institute of Organic Agriculture (FiBL), Frick, and IFOAM-Organics International, Bonn.
  • Yu, X., Gao, Z., & Zeng, Y. (2014). Willingness to pay for the “Green Food” in China. Food Policy, 45, 80–87. https://doi.org/10.1016/j.foodpol.2014.01.003.
  • Zareie, B., & Navimipour, N. J. (2016). The impact of electronic environmental knowledge on the environmental behaviors of people. Computers in Human Behavior, 59, 1-8.
  • Zhu, Q., Li, Y., Geng, Y., & Qi, Y. (2013). Green food consumption intention, behaviors and influencing factors among Chinese consumers. Food Quality and Preference, 28(1), 279–286. https://doi.org/10.1016/j.foodqual.2012.10.005.
There are 36 citations in total.

Details

Primary Language English
Subjects Ecology
Journal Section Research Articles
Authors

Şule Başar This is me 0000-0003-0589-726X

Enes Emre Başar 0000-0002-2001-0260

Publication Date September 15, 2020
Submission Date March 11, 2020
Acceptance Date August 14, 2020
Published in Issue Year 2020 Volume: 4 Issue: 3

Cite

APA Başar, Ş., & Başar, E. E. (2020). How does the environmental knowledge of Turkish households affect their environmentally responsible food choices? The mediating effects of environmental concerns. International Journal of Agriculture Environment and Food Sciences, 4(3), 348-355. https://doi.org/10.31015/jaefs.2020.3.14


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