BibTex RIS Cite

Marketing of the Library-information Services

Year 2013, Volume: 1 Issue: 1, 7 - 13, 21.11.2013

Abstract

Today consumer of library services is in the center of the Library Marketing. The study examines the nature of the library services and the challenges that different aspects and elements meet nowadays – information intermediation, protection of intellectual property and personal data, depending on market conditions and rules of the game. The mission of the library is now highly modified and dynamic, because it combines the need for a high public reputation with the requirement to mobilize the creative talent and motivation of all employees. The library concept combines the mission, the conceptual idea, objectives, priorities, tasks, pathways, mechanisms and responsibilities for public long term.

References

  • Blagoev, B. (1989), Marketing definitions and example, Sofia, Petar Beron, (In Bulgarian)
  • Breshkov, I. and Botousharova, M. (1999), Marketing Services, Sofia, Stopanstvo, (In Bulgarian)
  • Gonzalez-Fernandez-Villavicencio, N. (2012) 'Libraries, the Promotion of Reading and Social Networks: Converting Friends into Readers', Profesional de la informacion, 21, 6, 567-576.
  • Kotler, P. (1991) 'Marketing and the Death of the Salesman', Harvard Business Review, 69, 2.
  • Kotler, P. (2000) Marketing Management. Vol. 1-2. Sofia, Grapheme, (In Bulgarian)
  • Kotler, P. (2002) Marketing Management. Management structure of the supply, Sofia, Classic and Style, (In Bulgarian)
  • Kotler, P. (2012), Handbook of Marketing Strategy Foreword, Shankar, V; Carpenter, GS, Ed(s)
  • Kotler, P. and Andreasen, AR. (2005) Strategic marketing for nonprofit organizations, Sofia, Classic and Style, (In Bulgarian)
  • Ouzounova, J. and Shishmanova, J. (1986) Marketing, management, services, Varna, Georgi Bakalov (In Bulgarian)
  • Pashos, G. (2001) 'Total Quality Management', Economic Thought, 2, 90-102, (In Bulgarian)
  • Woodsworth, A. and Kostagiolas, P. (2012) 'Libraries' Worlds of Production and intellectual capital utilization', Managing Intellectual Capital in Libraries: Beyond the Balance, Chandos Information Professional Series, 31-48.
Year 2013, Volume: 1 Issue: 1, 7 - 13, 21.11.2013

Abstract

References

  • Blagoev, B. (1989), Marketing definitions and example, Sofia, Petar Beron, (In Bulgarian)
  • Breshkov, I. and Botousharova, M. (1999), Marketing Services, Sofia, Stopanstvo, (In Bulgarian)
  • Gonzalez-Fernandez-Villavicencio, N. (2012) 'Libraries, the Promotion of Reading and Social Networks: Converting Friends into Readers', Profesional de la informacion, 21, 6, 567-576.
  • Kotler, P. (1991) 'Marketing and the Death of the Salesman', Harvard Business Review, 69, 2.
  • Kotler, P. (2000) Marketing Management. Vol. 1-2. Sofia, Grapheme, (In Bulgarian)
  • Kotler, P. (2002) Marketing Management. Management structure of the supply, Sofia, Classic and Style, (In Bulgarian)
  • Kotler, P. (2012), Handbook of Marketing Strategy Foreword, Shankar, V; Carpenter, GS, Ed(s)
  • Kotler, P. and Andreasen, AR. (2005) Strategic marketing for nonprofit organizations, Sofia, Classic and Style, (In Bulgarian)
  • Ouzounova, J. and Shishmanova, J. (1986) Marketing, management, services, Varna, Georgi Bakalov (In Bulgarian)
  • Pashos, G. (2001) 'Total Quality Management', Economic Thought, 2, 90-102, (In Bulgarian)
  • Woodsworth, A. and Kostagiolas, P. (2012) 'Libraries' Worlds of Production and intellectual capital utilization', Managing Intellectual Capital in Libraries: Beyond the Balance, Chandos Information Professional Series, 31-48.
There are 11 citations in total.

Details

Primary Language English
Journal Section Regular Papers
Authors

Ivanka Yankova

Publication Date November 21, 2013
Published in Issue Year 2013 Volume: 1 Issue: 1

Cite

APA Yankova, I. (2013). Marketing of the Library-information Services. Journal of Balkan Libraries Union, 1(1), 7-13. https://doi.org/10.16918/bluj.72829