Economic Analysis and Marketing Margin of Walnut Market In Turkey

Year 2021, Volume: 11 Issue: 4, 3163 - 3171, 15.12.2021

Emine Aşkan

https://doi.org/10.21597/jist.956017

Abstract

In the research, grower and consumer prices and the marketing structure of walnut in Turkey it was surveyed. This research focuses on foreign trade, consumption, price fluctuations production and marketing from 2003 to 2017. It has been determined that there is an increase in the number of walnut trees and walnut production over the years and a decrease in walnut yield. In the marketing margin calculations, approximately half of the price paid by the consumer for one kg of walnut is received by the farmer in exchange for the shelled walnut equivalent to the unshelled walnut. This is an important ratio for the farmer and shows that the farmer has a significant profit from this product. Although income was not statistically significant in the forecasted walnut demand model, there was an increase in per capita income in Turkey. Population growth has directly increased walnut consumption. Increases in consumption could not be met with domestic production, so imports increased over the years. With respect to Walnut demand and supply functions, supply elasticity (Se) 0.350 and demand elasticity (De) 0.097 were found. With respect to elasticity coefficients, Walnut growers' sensitivity to changes in prices is higher than consumers'.

Keywords

Marketing Structure, Price Fluctuation, Walnut

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