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Year 2016, Volume: 3 Issue: 1, 14 - 27, 30.03.2016
https://doi.org/10.17261/Pressacademia.2016116526

Abstract

References

  • Acharya, A. Ve Elliott, G. (2003). Consumer ethnocentrism, percieved product quality and choice-an empirical investigation, Journal of Internal Consumer Marketing, 15(4), 87-115.
  • Altıntaş, M. H. Ve Tokol, T. (2007). Cultural openness and consumer ethnocentrism: An empirical analysis of Turkish consumers, Marketing Intelligence and Planning, 25(4), 308-325.
  • Armağan, E.A. ve Gürsoy, Ö. (2011). Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin CETSCALE ölçeği ile değerlendirilmesi, Organizasyon ve Yönetim Bilimleri Dergisi, 3(2), 67-77.
  • Asil, H. Ve Kaya, İ. (2013). Türk tüketicilerin etnosentrik eğilimlerinin belirlenmesi üzerine bir araştırma, İstanbul University Journal of the School of Business, 42(1), 113-132.
  • Balabanis, G. Ve Diamantopoulıs, A. (2004). Domestic country bias, contry-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach, Academy of Marketing Science Journal, 32(1), 80-95.
  • Bannister, J.P. ve Saunders, J.A. (1978). UK consumers’ attidutes towards imports: The measurements of national stereotpe image, European Journal of Marketing, 12, 562-570. İç.
  • Banyopadhyay, S. (2012). Ethnocentrism in Icelandic consumers and its consequences, International Business & Economics Research Journal, 3, 307-313.
  • Bawa, A. (2004). Consumer ethnocentrism: CETSCALE validation and measurement of extent, VIKALPA, 29(3), 43-55 iç. Hamelin, N., Ellouzi, M. Ve Canterbuy, A. (2011). Consumer ethnocentrism and country-of-origin effects in the Moraccan market, Journal of Global Marketing, 24, 228-244. DOI: 10.1080/08911762.2011.592459
  • Bizumic, B., Duckitt, j., Popadic, D., Dru, V. Ve Krauss, S. (2009). A cross-cultural investigation into a reconceptualization of ethnocentrism, European Journal of Social Psychology, 39, 871-899.
  • Cateora, p. (2000). International Marketing, Irwin iç. Saffu, K. Ve Walker, J.H. (2005). An assessment of the consumer ethnocentric scale (CETSCALE) in an advanced and transitional country: The case of Canada and Russia, International Journal of Management, 22(4), 556-571.
  • Douglas, S.P. ve Nijssen, E.J. (2003). On the use of ‘borrowed’ scale in cross-national research: A country note, International Marketing Review, 20 (6), 621-642.
  • Durvasula, S., Andrews, J.C. ve Netemeyer, R.G. (1997). A cross-cultural comparision of consumer ethnocentrism in the United States and Russia, Journal of International Consumer Marketing, 9 (4), 73-93.
  • Netemeyer, R.G., Durvasula, S. ve Lichtenstein, D.R. (1991). A cross-national assessment of the reliability and validity of the CETSCALE, Journal of Marketing Research, 28(8), 320-327.
  • Nguyen, T.D., Nguyen, T.T.M. ve Barrett, N.J. (2008). Consumer ethnocenrism, cultural sensitivity, and intention to purchase local productsevidence from Vietnam, Journal of Consumer Behaviour, 7, 88-100. Doi: 10.1002/cb.238
  • Kaynak, E. Ve Kara, A. (2000). Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism, European Journal of Marketing, 36(7/8), 928-949.
  • Kemmelmeir, M. (2010). Gender moderates the impacts of need for structure on social beliefs: Implications for ethnocentrism and authoritarianism, International Journal of Psychology, 45(3), 202-211.
  • Klein, J.G., Ettenson, R. ve Morris, M.D. (1998). The animosity model of foreign product purchase: An empirical test in the People’s Republic of China, Journal of Marketing, 62(1), 89-100.
  • Klein, J.G. (2002). Us versus them, or us versus everyone? Delinating consumer aversion to forreign goods, Journal of International Business Studies, 33(2), 345-363.
  • Küçükerimoğlu, O. (1999). Market segmentation by using lifestyle dimensions and ethnosentrism, European Journal of Marketing, 33, 5/6, 470-487.
  • Lindquist, J.D., Vida, I., Plank,R. E. Ve Fairhurst, A. (2001). The modified CETSCALE: Validity tests in Czech Republic, Hungary, and Poland, International Business Review, 10 (5), 505-516.
  • Lumb, R. ve Kuperman, J.C. (2012). Ethnocentrism in the U.S: An examination of CETSCALE stability from 1994 to 2008, Academy of Marketing Studies Journal, 16(1), 99-110.Hamelin, N., Ellouzi, M. ve Canterbuy, A. (2011). Consumer ethnocentrism and country-of-origin effects in the Moraccan market, Journal of Global Marketing, 24, 228-244. DOI: 10.1080/08911762.2011.592459
  • Han, C. M. (1988). The role of consumer patriotsm in the choice of domestic and foreign products, Journal of Advertising Research, 28, 2532.
  • Hofstede, G. Ve Hofstede, G.J. (2005). Cultures and Organizations: Software of the mind, Mc Graw-Hill; New York.
  • Hsu, J.L. ve Nein, h. (2008). Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies, Journal of Consumer Behaviour, 7, 436-447. Doi: 10.1002/cb.262
  • Örs, H. (2009).Kültürler itibariyle hizmet kalitesinin duyusal (etkisel) ve bilişsel bileşenleri algı farklılıkları, Fermani Maviş anı kitabı, Anadolu Üniversitesi Yayınları yayın No:1885, Eskişehir.
  • Saffu, K. Ve Walker, J.H. (2005). An assessment of the consumer ethnocentric scale (CETSCALE) in an advanced and transitional country: The case of Canada and Russia, International Journal of Management, 22(4), 556-571.
  • Schermelleh-Engel, K., Moosbrugger, H. (2003), “Evaluating the fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-fit Measures”, Methods of Psychological Research Online, 8(2), 23-74.Shankarmahesh, M. N. (2006). Consumer ethnosentrism: An integrate review of its antecedents and consequences, International Marketing Review, 23(2), 146-172.
  • Sharma, S., Shimp, T.A. ve Shin, J. (1995). Consumer ethnocentrism: A test of anteceedents and moderatorts. Journal of the Academy of Marketing Science, 23(1), 26-37.
  • Shimp, T.A. ve Sharma, S. (1987). Consumer ethnocentrism: Consruction and validation of the CETSCALE, Journal of Marketing Research, 24(8), 280-289.
  • Steenkamp, J. B.E.M., Batra, R. ve Alden, D. L. (2003). How perceived brand globalness creates brand value, Journal of International Business Studies, 34(1), 83-95. DOI: 10.1057/palgrave.jibs.8400002
  • Summer, W.G. (1906). Folkways: A study of the sociological importance of usages, manners, customs, mores, and morals, MA: Ginn and Company, Boston iç.
  • Wang, C. I. Ve Chen, Z.Y. (2004). Consumer ethnocentrism and willinness to buy domestic products in a developing country setting testing moderating effects, Journal of consumer Marketing, 21(6), 391-400.
  • Watson, J.J. ve Wright, K. (2000). Consumer ethnocentrism and attidutes toward domestic and foreign products, European Journal of Marketing, 34(9-10), 1149-1166.

EFFECT OF CONSUMER ETHNOCENTRISM ON PERCEIVED SERVICE QUALITY AND EXAMINATION OF THIS CONTEXT BY CULTURAL RELATIVITY AND DEMOGRAPHIC FACTORS: AN EMPIRICAL STUDY

Year 2016, Volume: 3 Issue: 1, 14 - 27, 30.03.2016
https://doi.org/10.17261/Pressacademia.2016116526

Abstract

Consumer ethnocentrism and perceived service quality continue to be major concepts of the marking science. As stressed in the literature, the present study on the idea that consumer ethnocentrism should be used as a separating variable in market fragmentation, and that performance of service product should be put forward together with service quality reveals the effect of consumer ethnocentrism on the perceived service quality. The findings from the analyses conducted with respect to the data obtained from 269 respondents from different countries are: education has an effect on the perceived service quality; consumer ethnocentric tendencies levels differ according to nationalities and cultural relativity; ethnocentric tendencies of consumers from collectivist cultures are higher than those of consumers from individualist cultures and consumer ethnocentrism affect the perceived service quality.

References

  • Acharya, A. Ve Elliott, G. (2003). Consumer ethnocentrism, percieved product quality and choice-an empirical investigation, Journal of Internal Consumer Marketing, 15(4), 87-115.
  • Altıntaş, M. H. Ve Tokol, T. (2007). Cultural openness and consumer ethnocentrism: An empirical analysis of Turkish consumers, Marketing Intelligence and Planning, 25(4), 308-325.
  • Armağan, E.A. ve Gürsoy, Ö. (2011). Satın alma kararlarında tüketici etnosentrizmi ve menşe ülke etkisinin CETSCALE ölçeği ile değerlendirilmesi, Organizasyon ve Yönetim Bilimleri Dergisi, 3(2), 67-77.
  • Asil, H. Ve Kaya, İ. (2013). Türk tüketicilerin etnosentrik eğilimlerinin belirlenmesi üzerine bir araştırma, İstanbul University Journal of the School of Business, 42(1), 113-132.
  • Balabanis, G. Ve Diamantopoulıs, A. (2004). Domestic country bias, contry-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach, Academy of Marketing Science Journal, 32(1), 80-95.
  • Bannister, J.P. ve Saunders, J.A. (1978). UK consumers’ attidutes towards imports: The measurements of national stereotpe image, European Journal of Marketing, 12, 562-570. İç.
  • Banyopadhyay, S. (2012). Ethnocentrism in Icelandic consumers and its consequences, International Business & Economics Research Journal, 3, 307-313.
  • Bawa, A. (2004). Consumer ethnocentrism: CETSCALE validation and measurement of extent, VIKALPA, 29(3), 43-55 iç. Hamelin, N., Ellouzi, M. Ve Canterbuy, A. (2011). Consumer ethnocentrism and country-of-origin effects in the Moraccan market, Journal of Global Marketing, 24, 228-244. DOI: 10.1080/08911762.2011.592459
  • Bizumic, B., Duckitt, j., Popadic, D., Dru, V. Ve Krauss, S. (2009). A cross-cultural investigation into a reconceptualization of ethnocentrism, European Journal of Social Psychology, 39, 871-899.
  • Cateora, p. (2000). International Marketing, Irwin iç. Saffu, K. Ve Walker, J.H. (2005). An assessment of the consumer ethnocentric scale (CETSCALE) in an advanced and transitional country: The case of Canada and Russia, International Journal of Management, 22(4), 556-571.
  • Douglas, S.P. ve Nijssen, E.J. (2003). On the use of ‘borrowed’ scale in cross-national research: A country note, International Marketing Review, 20 (6), 621-642.
  • Durvasula, S., Andrews, J.C. ve Netemeyer, R.G. (1997). A cross-cultural comparision of consumer ethnocentrism in the United States and Russia, Journal of International Consumer Marketing, 9 (4), 73-93.
  • Netemeyer, R.G., Durvasula, S. ve Lichtenstein, D.R. (1991). A cross-national assessment of the reliability and validity of the CETSCALE, Journal of Marketing Research, 28(8), 320-327.
  • Nguyen, T.D., Nguyen, T.T.M. ve Barrett, N.J. (2008). Consumer ethnocenrism, cultural sensitivity, and intention to purchase local productsevidence from Vietnam, Journal of Consumer Behaviour, 7, 88-100. Doi: 10.1002/cb.238
  • Kaynak, E. Ve Kara, A. (2000). Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism, European Journal of Marketing, 36(7/8), 928-949.
  • Kemmelmeir, M. (2010). Gender moderates the impacts of need for structure on social beliefs: Implications for ethnocentrism and authoritarianism, International Journal of Psychology, 45(3), 202-211.
  • Klein, J.G., Ettenson, R. ve Morris, M.D. (1998). The animosity model of foreign product purchase: An empirical test in the People’s Republic of China, Journal of Marketing, 62(1), 89-100.
  • Klein, J.G. (2002). Us versus them, or us versus everyone? Delinating consumer aversion to forreign goods, Journal of International Business Studies, 33(2), 345-363.
  • Küçükerimoğlu, O. (1999). Market segmentation by using lifestyle dimensions and ethnosentrism, European Journal of Marketing, 33, 5/6, 470-487.
  • Lindquist, J.D., Vida, I., Plank,R. E. Ve Fairhurst, A. (2001). The modified CETSCALE: Validity tests in Czech Republic, Hungary, and Poland, International Business Review, 10 (5), 505-516.
  • Lumb, R. ve Kuperman, J.C. (2012). Ethnocentrism in the U.S: An examination of CETSCALE stability from 1994 to 2008, Academy of Marketing Studies Journal, 16(1), 99-110.Hamelin, N., Ellouzi, M. ve Canterbuy, A. (2011). Consumer ethnocentrism and country-of-origin effects in the Moraccan market, Journal of Global Marketing, 24, 228-244. DOI: 10.1080/08911762.2011.592459
  • Han, C. M. (1988). The role of consumer patriotsm in the choice of domestic and foreign products, Journal of Advertising Research, 28, 2532.
  • Hofstede, G. Ve Hofstede, G.J. (2005). Cultures and Organizations: Software of the mind, Mc Graw-Hill; New York.
  • Hsu, J.L. ve Nein, h. (2008). Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies, Journal of Consumer Behaviour, 7, 436-447. Doi: 10.1002/cb.262
  • Örs, H. (2009).Kültürler itibariyle hizmet kalitesinin duyusal (etkisel) ve bilişsel bileşenleri algı farklılıkları, Fermani Maviş anı kitabı, Anadolu Üniversitesi Yayınları yayın No:1885, Eskişehir.
  • Saffu, K. Ve Walker, J.H. (2005). An assessment of the consumer ethnocentric scale (CETSCALE) in an advanced and transitional country: The case of Canada and Russia, International Journal of Management, 22(4), 556-571.
  • Schermelleh-Engel, K., Moosbrugger, H. (2003), “Evaluating the fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-fit Measures”, Methods of Psychological Research Online, 8(2), 23-74.Shankarmahesh, M. N. (2006). Consumer ethnosentrism: An integrate review of its antecedents and consequences, International Marketing Review, 23(2), 146-172.
  • Sharma, S., Shimp, T.A. ve Shin, J. (1995). Consumer ethnocentrism: A test of anteceedents and moderatorts. Journal of the Academy of Marketing Science, 23(1), 26-37.
  • Shimp, T.A. ve Sharma, S. (1987). Consumer ethnocentrism: Consruction and validation of the CETSCALE, Journal of Marketing Research, 24(8), 280-289.
  • Steenkamp, J. B.E.M., Batra, R. ve Alden, D. L. (2003). How perceived brand globalness creates brand value, Journal of International Business Studies, 34(1), 83-95. DOI: 10.1057/palgrave.jibs.8400002
  • Summer, W.G. (1906). Folkways: A study of the sociological importance of usages, manners, customs, mores, and morals, MA: Ginn and Company, Boston iç.
  • Wang, C. I. Ve Chen, Z.Y. (2004). Consumer ethnocentrism and willinness to buy domestic products in a developing country setting testing moderating effects, Journal of consumer Marketing, 21(6), 391-400.
  • Watson, J.J. ve Wright, K. (2000). Consumer ethnocentrism and attidutes toward domestic and foreign products, European Journal of Marketing, 34(9-10), 1149-1166.
There are 33 citations in total.

Details

Journal Section Articles
Authors

Husniye Ors This is me

Veysel Yilmaz

Murat Dogan This is me

Publication Date March 30, 2016
Published in Issue Year 2016 Volume: 3 Issue: 1

Cite

APA Ors, H., Yilmaz, V., & Dogan, M. (2016). EFFECT OF CONSUMER ETHNOCENTRISM ON PERCEIVED SERVICE QUALITY AND EXAMINATION OF THIS CONTEXT BY CULTURAL RELATIVITY AND DEMOGRAPHIC FACTORS: AN EMPIRICAL STUDY. Journal of Management Marketing and Logistics, 3(1), 14-27. https://doi.org/10.17261/Pressacademia.2016116526

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