INCREASING THE TOURISM DESTINATION COMPETITIVENESS OF THRACIAN REGION: SUGGESTIONS FOR DEVELOPING AND PROMOTING BUYUKCEKMECE AND IGNEADA

Year 2016, Volume: 3 Issue: 1, 50 - 63, 30.03.2016

Bilge Karamehmet Gokhan Aydin

https://doi.org/10.17261/Pressacademia.2016116529

Abstract

Rural tourism in Turkey has not received the interest it deserves compared to European countries. Theoretical studies along with applied
projects are needed to increasethe awareness and draw interest to this important tourism area among populace and decision makers. The
lack of extensive studies in Turkey creates an important research gap. To address this gap and improve the competitiveness of Turkey as a
rural tourism destination, various applications that can improve awareness and attract interest are proposed in this study. Büyükçekmece
Lake and İğneada Flood plain Forests were chosen as the application areas that have natural resources and unique historical heritage
however lack amenities and relevant marketing activities to create interest. In this study both the destination competitiveness theories and
worldwide applied best practices were analyzed. In this way a comparative analysis was carried out to assess and improve the rural tourism
potential of these regions. Following the analysis, educational activities, agro/eco-tourism activities, touristic facilitiesthat can be
constructed within the legal framework are proposed in detail. Establishment of a rural marketplace, development of nearby residential
areas offeringaccommodation, food and commerce for visitors together with a tourism center were recommended asconstituents of a comprehensive rural tourism model.

Keywords

Rural tourism, eco-tourism, destination marketing, tourism competitiveness, promoting rural tourism

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