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THE EXAMINING OF CONSUMERS’ PRODUCT PREFERENCES ACCORDING TO THEIR SHOPPING ADDICTION

Year 2018, Volume: 5 Issue: 4, 286 - 310, 30.12.2018

Yeliz Bas , Mustafa Abdul Metin Dincer Neslihan Cavlak

https://doi.org/10.17261/Pressacademia.2018.989

Abstract

Purpose- Shopping addictive can be seen in two sub-categories, either locus of purchasing or locus of product. Locus of product shopping addiction represents materialist and impulsive shopping while the locus of purchasing shopping addiction represents addictive and compulsive shopping. In this research, which is carried out according to this typological approach in shopping addiction, it is tried to determine whether there is a variation according to product categories.

Methodology- In this study, which deals with the clothing sector, where shopping habits are seen intensively, changes in gender factors are also examined. The data was collected by using face-to-face questionaire and interview method .Both quantitative and qualitative techniques are used in the study

Findings- According to the results of the analysis, there are differences between men and women in terms of shopping addiction, and it is revealed that certain shopping addiction are preliminary in certain product categories.

Conclusion- All in the study, 37% of the participants on the basis of shopping tendency had the shopping addiction tendency, and a high majority (116) of them are locus of product shoppers. Parallel with the literature, the majority of the participants consist of people who are impulsive shopping tendency. This number is almost 3 folds the other addiction dimensions. Besides the women the number of men as a shopper is quite high.

Keywords

Compulsive impulsive addiction materialism shopping

References

  • Altman, D., Levine, D., Coeytaux, R., Slade, J., Jaffe, R. (1996). Tobacco promotion and susceptibility to tobacco use among adolescents aged 12 through 17 years in a nationally representative sample. Psychopharmacology, Vol.86(11): 1590–1593.
  • Bagozzi, R., Yi, Y., Phillips, L. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, vol.36(3): 421-458.
  • Baş, Y. (2016). Tüketicilerin alışveriş davranışlarındaki düşkünlüklerinin boyutları ve ölçek geliştirme. Journal of Management, Marketing and Logistics, Vol.3/1: 64-86.
  • Belk, R. (1984). Three scales to measure constructs related to materialism: reliability, validity, and relationships to measures of happiness. Advances in Consumer Research, Vol.11: 291-297.
  • Belk, R. (1984). Three scales to measure constructs related to materialism: reliability, validity, and relationships to measures of happiness. Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research , 291-297.
  • Belk, R. (1985). Materialism: trait aspects of living in the material world. Journal of Consumer Research, Vol.12 (3):265-280.
  • Billieux, J., Rochat, L., My Lien Rebetez, M., Van der Linden, M. (2008). Are all facets of impulsivity related to self-reported. Personality and Individual Differences, Vol.44: 1432–1442.
  • Black, D. (2007). Compulsive buying disorder: a review of the evidence. CNS Spectrums, Volume 12, Issue 2 : 124-132.
  • Burroughs, W., Drews, D., Hallman, W. (1991). Predicting personality from personal posessions: a self-presentational analysis. Journal of Social Behavior and Personality, 6 (6): 147-163.
  • Cho, S., Workman, J. E. (2014). Relationships among gender, fashion leadership, need for affect, and consumers' apparel shopping preference. Family and Consumer Sciences Research Journal, 42(4): 369-385.
  • Christenson, G., Faber, R., de Zwaan, M., Raymond, N. (1994). Compulsive buying: descriptive characteristics and psychiatric comorbidity. Journal of Clinical Psychiatry, 55 (1): 5-11.
  • Clark, M., Calleja, K. (2008). Shopping addiction: a preliminary investigation among Maltese university students. Addiction Research & Theory, vol.16:6: 633-649.
  • Cooley, A., Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management, An International Journal, vol.7 (3): 282-295.
  • Csikszentmihalyi, M. (1999). If we are so rich, why aren’t we happy? American Psychologist, 54 (10): 821-827.
  • Darrat, A., Darrat, M., Amyx, D. (2016). How impulse buying influences compulsive buying: the central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, (31): 103–108.
  • Elliott, R. (1994). Addictive consumption: function and fragmentation in postmodernity. Journal of Consumer Policy,17 , 159-179.
  • Fischer, E., Arnold, S. J. (1994). Sex, gender identity, gender role attitudes, and consumer behavior. Psychology & Marketing, 11(2): 163-182.
  • Gökçe, O. (2006). İçerik analizi - kuramsal ve pratik bilgiler. Siyasal Kitabevi, Ankara.
  • Grover, A., Kamins, M., Martin, I., Davis, S., Haws, K., Mirabito, A., et al. (2011). From use to abuse: when everyday consumption behaviours morph into addictive consumptive behaviours. Journal of Research for Consumers,19 : 1-8.
  • Hansen, T., Møller Jensen, J. (2009). Shopping orientation and online clothing purchases: the role of gender and purchase situation. European Journal of Marketing, 43(9/10): 1154-1170.
  • Hirschman, E. (1991). Secular mortality and the dark side of consumer behavior: or how semiotics saved my life. Advances in Consumer Research, Vol. 18: 1-4.
  • Hoch , S., Loewenstein , G. (1991). Time-inconsistent preferences and consumer self-control. Journal of Consumer Research, Volume 17, Issue 4: 492–507.
  • Jones, M. A., Reynolds, K. E., Weun, S., Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of Business Research, 56 , 505-511.
  • Kasser, T., Ryan, R. (1993). A dark side of the American dream: correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65 (August): 410–422.
  • Lorenzi, P. (2008). Affluence, consumption and the American lifestyle. Soc, vol.45: 107–111, DOI 10.1007/s12115-008-9060-1
  • Marlatt, G., Curry, S., Gordon, J. (1988). A longitudinal analysis of unaided smoking cessation. Journal of Consulting and Clinical Psychology, 56 (5): 715-720.
  • Martin, I., Kamins, M., Pirouz , D., Davis, S. (2013). On the road to addiction: the facilitative and preventive roles of marketing cues. Journal of Business Research, Volume 66, Issue 8 , 1219-1226.
  • Moeller, S., Chong, E., Golitsinski, S., Guo, J., McCaffrey, R., Raymond, A., et al. (http://withoutmedia.wordpress.com/.). 24 Hours: UnPlugged.
  • O'Guinn, T., Faber , R. (1989). Compulsive buying: a phenomenological exploration. Journal of Consumer Research, Volume 16, Issue 2: 147–157.
  • Richens, M., Dawson, S. (1992). A consumer values orientation for materialism and its measurement: scale development and validation. Journal of Consumer Research, Vol. 19, Issue 3: 303-316.
  • Richins, M. (2004). The material values scale: measurement properties and development of a short form. Journal of Consumer Research, Volume 31, Issue 1: 209–219.
  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, Volume 14, Issue 2: 189–199.
  • Schlosser, S., Black, D., Repertinger, S., Freet, D. (1994). Compulsive buying: demography, phenomenology and comorbidity in 46 subjects. General Hospital Psychiatry, vol.16(3): 205-212.
  • Sussman, S., Lisha, N., Griffiths, M. (2010). Prevalence of the addictions: a problem of the majority or the minority?. Evaluation & the Health Professions, Vol 34, Issue 1: 3-56.
  • Teller, C., Thomson, J. A. (2012). Gender differences of shoppers in the marketing and management of retail agglomerations. The Service Industries Journal, 32(6): 961-980.
  • Terry, A., Szabo, A., Griffiths, M. (2004). The exercise addiction inventory: a new brief screening tool. Addiction Research & Theory, Vol. 12 (5): 489-499.
  • Underhill, P. (2002). Alışveriş bilimi. Sosyal Yayınları, İstanbul, 255.
  • Urry, J. (2009). Sociology and climate change. The Sociological Review, 57 (2): 84-100.
  • Vogt, S., Hunger, A., Türpe, T., Pietrowsky, R., Gerlach, A. (2014). Effects of mood induction on consumers with vs. without compulsive buying propensity: an experimental study. Psychiatry Research, Vol.220: 342–347.
  • Ward, S., Wackman, D. (1971). Family and media influences on adolescent consumer learning. American Behavioral Scientist, Vol 14, Issue 3, 415-427.
  • Webster Online Dictionary and Translations http://www.webster-dictionary.org/definition/materialism, ET: 24/11/2016
  • Willig, C. (2008). Introducing qualitative research methods in psychology, second edition. Maidenhead: McGare Hill/Open University Press.
  • Yurchisin, J., Johnson, K. (2004). Compulsive buying behavior and its relationship perceived social status associated with buying, materialism, self-esteem and apparel-product involvement. Family and Consumer Sciences Research Journal, vol.32(3): 291-314.

Year 2018, Volume: 5 Issue: 4, 286 - 310, 30.12.2018

Yeliz Bas , Mustafa Abdul Metin Dincer Neslihan Cavlak

https://doi.org/10.17261/Pressacademia.2018.989

Abstract

References

  • Altman, D., Levine, D., Coeytaux, R., Slade, J., Jaffe, R. (1996). Tobacco promotion and susceptibility to tobacco use among adolescents aged 12 through 17 years in a nationally representative sample. Psychopharmacology, Vol.86(11): 1590–1593.
  • Bagozzi, R., Yi, Y., Phillips, L. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, vol.36(3): 421-458.
  • Baş, Y. (2016). Tüketicilerin alışveriş davranışlarındaki düşkünlüklerinin boyutları ve ölçek geliştirme. Journal of Management, Marketing and Logistics, Vol.3/1: 64-86.
  • Belk, R. (1984). Three scales to measure constructs related to materialism: reliability, validity, and relationships to measures of happiness. Advances in Consumer Research, Vol.11: 291-297.
  • Belk, R. (1984). Three scales to measure constructs related to materialism: reliability, validity, and relationships to measures of happiness. Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research , 291-297.
  • Belk, R. (1985). Materialism: trait aspects of living in the material world. Journal of Consumer Research, Vol.12 (3):265-280.
  • Billieux, J., Rochat, L., My Lien Rebetez, M., Van der Linden, M. (2008). Are all facets of impulsivity related to self-reported. Personality and Individual Differences, Vol.44: 1432–1442.
  • Black, D. (2007). Compulsive buying disorder: a review of the evidence. CNS Spectrums, Volume 12, Issue 2 : 124-132.
  • Burroughs, W., Drews, D., Hallman, W. (1991). Predicting personality from personal posessions: a self-presentational analysis. Journal of Social Behavior and Personality, 6 (6): 147-163.
  • Cho, S., Workman, J. E. (2014). Relationships among gender, fashion leadership, need for affect, and consumers' apparel shopping preference. Family and Consumer Sciences Research Journal, 42(4): 369-385.
  • Christenson, G., Faber, R., de Zwaan, M., Raymond, N. (1994). Compulsive buying: descriptive characteristics and psychiatric comorbidity. Journal of Clinical Psychiatry, 55 (1): 5-11.
  • Clark, M., Calleja, K. (2008). Shopping addiction: a preliminary investigation among Maltese university students. Addiction Research & Theory, vol.16:6: 633-649.
  • Cooley, A., Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management, An International Journal, vol.7 (3): 282-295.
  • Csikszentmihalyi, M. (1999). If we are so rich, why aren’t we happy? American Psychologist, 54 (10): 821-827.
  • Darrat, A., Darrat, M., Amyx, D. (2016). How impulse buying influences compulsive buying: the central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, (31): 103–108.
  • Elliott, R. (1994). Addictive consumption: function and fragmentation in postmodernity. Journal of Consumer Policy,17 , 159-179.
  • Fischer, E., Arnold, S. J. (1994). Sex, gender identity, gender role attitudes, and consumer behavior. Psychology & Marketing, 11(2): 163-182.
  • Gökçe, O. (2006). İçerik analizi - kuramsal ve pratik bilgiler. Siyasal Kitabevi, Ankara.
  • Grover, A., Kamins, M., Martin, I., Davis, S., Haws, K., Mirabito, A., et al. (2011). From use to abuse: when everyday consumption behaviours morph into addictive consumptive behaviours. Journal of Research for Consumers,19 : 1-8.
  • Hansen, T., Møller Jensen, J. (2009). Shopping orientation and online clothing purchases: the role of gender and purchase situation. European Journal of Marketing, 43(9/10): 1154-1170.
  • Hirschman, E. (1991). Secular mortality and the dark side of consumer behavior: or how semiotics saved my life. Advances in Consumer Research, Vol. 18: 1-4.
  • Hoch , S., Loewenstein , G. (1991). Time-inconsistent preferences and consumer self-control. Journal of Consumer Research, Volume 17, Issue 4: 492–507.
  • Jones, M. A., Reynolds, K. E., Weun, S., Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of Business Research, 56 , 505-511.
  • Kasser, T., Ryan, R. (1993). A dark side of the American dream: correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65 (August): 410–422.
  • Lorenzi, P. (2008). Affluence, consumption and the American lifestyle. Soc, vol.45: 107–111, DOI 10.1007/s12115-008-9060-1
  • Marlatt, G., Curry, S., Gordon, J. (1988). A longitudinal analysis of unaided smoking cessation. Journal of Consulting and Clinical Psychology, 56 (5): 715-720.
  • Martin, I., Kamins, M., Pirouz , D., Davis, S. (2013). On the road to addiction: the facilitative and preventive roles of marketing cues. Journal of Business Research, Volume 66, Issue 8 , 1219-1226.
  • Moeller, S., Chong, E., Golitsinski, S., Guo, J., McCaffrey, R., Raymond, A., et al. (http://withoutmedia.wordpress.com/.). 24 Hours: UnPlugged.
  • O'Guinn, T., Faber , R. (1989). Compulsive buying: a phenomenological exploration. Journal of Consumer Research, Volume 16, Issue 2: 147–157.
  • Richens, M., Dawson, S. (1992). A consumer values orientation for materialism and its measurement: scale development and validation. Journal of Consumer Research, Vol. 19, Issue 3: 303-316.
  • Richins, M. (2004). The material values scale: measurement properties and development of a short form. Journal of Consumer Research, Volume 31, Issue 1: 209–219.
  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, Volume 14, Issue 2: 189–199.
  • Schlosser, S., Black, D., Repertinger, S., Freet, D. (1994). Compulsive buying: demography, phenomenology and comorbidity in 46 subjects. General Hospital Psychiatry, vol.16(3): 205-212.
  • Sussman, S., Lisha, N., Griffiths, M. (2010). Prevalence of the addictions: a problem of the majority or the minority?. Evaluation & the Health Professions, Vol 34, Issue 1: 3-56.
  • Teller, C., Thomson, J. A. (2012). Gender differences of shoppers in the marketing and management of retail agglomerations. The Service Industries Journal, 32(6): 961-980.
  • Terry, A., Szabo, A., Griffiths, M. (2004). The exercise addiction inventory: a new brief screening tool. Addiction Research & Theory, Vol. 12 (5): 489-499.
  • Underhill, P. (2002). Alışveriş bilimi. Sosyal Yayınları, İstanbul, 255.
  • Urry, J. (2009). Sociology and climate change. The Sociological Review, 57 (2): 84-100.
  • Vogt, S., Hunger, A., Türpe, T., Pietrowsky, R., Gerlach, A. (2014). Effects of mood induction on consumers with vs. without compulsive buying propensity: an experimental study. Psychiatry Research, Vol.220: 342–347.
  • Ward, S., Wackman, D. (1971). Family and media influences on adolescent consumer learning. American Behavioral Scientist, Vol 14, Issue 3, 415-427.
  • Webster Online Dictionary and Translations http://www.webster-dictionary.org/definition/materialism, ET: 24/11/2016
  • Willig, C. (2008). Introducing qualitative research methods in psychology, second edition. Maidenhead: McGare Hill/Open University Press.
  • Yurchisin, J., Johnson, K. (2004). Compulsive buying behavior and its relationship perceived social status associated with buying, materialism, self-esteem and apparel-product involvement. Family and Consumer Sciences Research Journal, vol.32(3): 291-314.
There are 43 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Yeliz Bas 0000-0002-8159-1716

Mustafa Abdul Metin Dincer This is me 0000-0002-1065-963X

Neslihan Cavlak 0000-0002-6712-971X

Publication Date December 30, 2018
Published in Issue Year 2018 Volume: 5 Issue: 4

Cite

APA Bas, Y., Dincer, M. A. M., & Cavlak, N. (2018). THE EXAMINING OF CONSUMERS’ PRODUCT PREFERENCES ACCORDING TO THEIR SHOPPING ADDICTION. Journal of Management Marketing and Logistics, 5(4), 286-310. https://doi.org/10.17261/Pressacademia.2018.989

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