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REKABETÇİ İŞBİRLİĞİ ANLAŞMALARINDA İŞBİRLİKÇİ PROFİLİNİN SEKTÖREL DÜZEYDE ANALİZİ

Year 2018, Volume: 3 Issue: 5, 377 - 384, 10.01.2019
https://doi.org/10.26809/joa.2018548649

Abstract

Araştırmanın amacı, sektör düzeyinde oluşturan rekabetçi işbirlikçi anlaşmalarına odaklanarak tüm tarafların işbirlikçi profilinin betimlenmesidir. Rekabetçi işbirliği ilişkilerini anlama ve yönetmenin ilk aşaması olan işbirlikçi tarafların betimlenmesini yani işbirlikçi profilinin belirlenmesi hedeflenmektedir. Stratejik işbirliklerinden farklı olarak rekabetçi işbirliklerinde, işbirlikçi tarafı rakip firmaların oluşturması, bir ikilemi de beraberinde getirmektedir. Bu ikilem rakip işbirlikçilerle nasıl yönetildiğine bağlı olarak rekabet avantajı kazanılmasını sağlayabilmektedir. İşbirlikçi profili ise işbirlikçinin özellikleri (rekabetçi işbirliği anlaşmalarının sayısı, işbirlikçi sayısı ve işbirliği deneyimi) ve işbirliği anlaşmasının özelliklerinden (işbirliğinin devamlılığı, etkileşimlerinin sıklığı, anlaşmanın yükümlülüğü, rekabet-işbirliği asimetrisi ve anlaşma kapsamı) oluşmaktadır. Bu araştırma rekabetçi işbirliği profilini sektörel düzeyde ilk kez betimlemekte ve bulguları rekabet dinamikleri literatürüne katkı sunmaktadır.

References

  • BENGTSSON, M. ve KOCK, S., 2000, Coopetition in Business Networks: To Cooperate and Compete Simultaneously. Industrial Marketing Management, 29 (5), 411-426.
  • BOUNCKEN, R. B., GAST, J., KRAUS, S. ve BOGERS, M., 2015, Coopetition: A Systematic Review, Synthesis, and Future Research Directions, Review of Managerial Science, 9 (3), 577–601.
  • CYGLER, J. ve SROKA, W., 2017, Coopetition Disadvantages: the Case of the High Tech Companies, Inzinerine Ekonomika-Engineering Economics, 28 (5), 494-504.
  • HAMEL, Gary ve PRAHALAD, C. K. 1990, Strategic Intent, Harvard Business Review, 67 (3), 63-76.
  • HITT, M. A., IRELAND, R. D., ve Hoskisson, R. E. 2007, Strategic Management: Globalization and Competitiveness, Mason, OH: Thomson South-Western.
  • NALEBUFF, B. J. ve BRANDENBURGER, A. M., 1996, Co-opetition, New York, Doubleday.
  • PORAC, J. F. ve THOMAS, H. 1990, Taxonomic Mental Models in Competitor Definition, Academy of Management Review, 15 (2), 224-240.
  • Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors.
  • SMİTH, K. G., FERRİER, W., ve NDOFOR, H. 2001, Competitive Dynamics Research: Critique and Future Directions. M. HİTT, R. FREEMAN, ve J. HARRİSON (Eds.), Handbook of Strategic Management, London: Blackwel, 315-361.
  • UZUN, A.Ö., 2007, Stratejik İşbirlikleri ve Rekabet, Rekabet Kurumu Uzmanlık Tezleri Serisi, Rekabet Kurumu, Ankara.

THE PROFILE OF COLLABORATORS IN CO-OPETITIVE AGREEMENTS AT THE INDUSTRY LEVEL

Year 2018, Volume: 3 Issue: 5, 377 - 384, 10.01.2019
https://doi.org/10.26809/joa.2018548649

Abstract

The aim of the research is to define the co-opetitive profile of all collaborators by focusing on the co-opetitive agreements at the industry level. It is aimed to determine the co-opetitive profile that the first stage of understanding and managing co-opetitive relationships. Firms have faced with a dilemma in the in co-opetitive relationships engaged in competitors unlike strategic alliance partners. This dilemma may respond to by creating competitive advantage depends on its management with co-opetitive partners. The profile of collaborators consists of the characteristics of collaborator (number of co-opetitive agreements, number of collaborators and co-opetitive experience) and characteristics of co-opetitive agreements (continuity of co-opetition, frequency of interactions, obligation of agreement, co-opetition asymmetry and scope of agreement). This research represents the first attempt at aiming to define the co-opetitive profile at the industry level and the findings contribute to competitive dynamics literature.

References

  • BENGTSSON, M. ve KOCK, S., 2000, Coopetition in Business Networks: To Cooperate and Compete Simultaneously. Industrial Marketing Management, 29 (5), 411-426.
  • BOUNCKEN, R. B., GAST, J., KRAUS, S. ve BOGERS, M., 2015, Coopetition: A Systematic Review, Synthesis, and Future Research Directions, Review of Managerial Science, 9 (3), 577–601.
  • CYGLER, J. ve SROKA, W., 2017, Coopetition Disadvantages: the Case of the High Tech Companies, Inzinerine Ekonomika-Engineering Economics, 28 (5), 494-504.
  • HAMEL, Gary ve PRAHALAD, C. K. 1990, Strategic Intent, Harvard Business Review, 67 (3), 63-76.
  • HITT, M. A., IRELAND, R. D., ve Hoskisson, R. E. 2007, Strategic Management: Globalization and Competitiveness, Mason, OH: Thomson South-Western.
  • NALEBUFF, B. J. ve BRANDENBURGER, A. M., 1996, Co-opetition, New York, Doubleday.
  • PORAC, J. F. ve THOMAS, H. 1990, Taxonomic Mental Models in Competitor Definition, Academy of Management Review, 15 (2), 224-240.
  • Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors.
  • SMİTH, K. G., FERRİER, W., ve NDOFOR, H. 2001, Competitive Dynamics Research: Critique and Future Directions. M. HİTT, R. FREEMAN, ve J. HARRİSON (Eds.), Handbook of Strategic Management, London: Blackwel, 315-361.
  • UZUN, A.Ö., 2007, Stratejik İşbirlikleri ve Rekabet, Rekabet Kurumu Uzmanlık Tezleri Serisi, Rekabet Kurumu, Ankara.
There are 10 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Rukiye Sönmez

Publication Date January 10, 2019
Published in Issue Year 2018 Volume: 3 Issue: 5

Cite

APA Sönmez, R. (2019). REKABETÇİ İŞBİRLİĞİ ANLAŞMALARINDA İŞBİRLİKÇİ PROFİLİNİN SEKTÖREL DÜZEYDE ANALİZİ. Journal of Awareness, 3(5), 377-384. https://doi.org/10.26809/joa.2018548649