THE DETERMINANTS OF E-COMMERCE IN TURKEY AND EUROPEAN COUNTRIES: A PANEL DATA ANALYSIS

Year 2019, Volume: 2 Issue: 1, 15 - 23, 30.06.2019

Emre Kadir Özekenci , Murat Gülmez , Cansu Ünver Erbas

Abstract

In recent years, electronic commerce has
become an important topic in the business environment due to rapid development
in science and technology. One of the major developments of the past two
decades has been the growth of the internet for business transactions among
firms. Thus, e-commerce has started to effect businesses and individuals
immensely.

The main purpose of this study investigates
the determinants of e-commerce in Turkey and European countries. Panel data has
been used in terms of analyzing factors affecting e-commerce by using macro
variables, for the period of 2004 and 2015. Empirical results indicated that
internet users, GDP per capita, inflation, and employment rate by educational
level have positive effect on e-commerce.

Keywords

e-commerce, panel data

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