THE TRANSFORMATIVE ROLE OF AI IN CRITICAL DECISION-MAKING: A CORPORATE PERSPECTIVE

Yıl 2023, , 55 - 72, 26.03.2024

Aybuke Turan Ondes

https://doi.org/10.54472/jobig.1389289

Öz

In order to understand the historical development of artificial intelligence and its impact on the decision-making process in business management and to shed light on the developments in the field, the study was carried out using the literature review method.
In this context, the findings obtained in the literature review were examined in periods of 5 to 10 years from past to present and explained with historical and organizational examples (Huges,2021). AI has become an integral part of organizations structure in different ways. AI designed concepts in such as human resources, marketing, management, production and logistics is a need in today’s business life (World,2022).
'AI' applications, through coding and algorithms that can operate in integration with all areas of the industry, help create a more efficient working environment in terms of lower costs and sustainability. Innovative organizational changes also reshape the working principles of human beings and affect the critical decision-making process of managers (Van de Wetering, Mikalef, Dennehy, 2022).
In conclusion the research, aims to reveal the effect of artificial intelligence applications, which can analyze the situation by eliminating factors such as human emotions, ethics, morality or conscience, and calculate the probabilities and report the results, on decision-making in business life with exemplary applications of leading companies in their sector (Persson, 1964).

Anahtar Kelimeler

Literature Review, Artificial Intelligence, Algorithm, Management, Critical Decision Making

KURUMSAL BİR PERSPEKTİFTEN, KRİTİK KARAR ALMA SÜRECİNDE YAPAY ZEKANIN DÖNÜŞTÜRÜCÜ ROLÜ

Öz

Yapay zekânın tarihsel gelişimini ve işletme yönetiminde karar alma sürecine etkisini anlamak ve bu alanadaki gelişmelere ışık tutmak amacıyla, literatür taraması yöntemiyle yürütülen çalışmada, bu kapsamda literatür taramasında elde edilen bulgular, geçmişten günümüze 5 ila 10 yıllık dönemler halinde incelenip, tarihsel ve organizasyonel örneklerle açıklanmıştır (Hughes, 2021). Yapay zeka" kavramı, insan kaynakları, pazarlama, yönetim, üretim, lojistik gibi organizasyonların temel parçalarıyle entegre edilerek, işletmelerin önem arz eden, ayrılmaz bir parçası haline geldi (World, 2022).
Endüstrinin her alanıyla entegre olarak faaliyet gösterebilen kodlamalar ve algoritmalar yoluyla iş hayatının bir parçası haline gelen ‘YZ’’uygulamaları, daha düşük maaliyetlerle çalışma imkanı yaratırken, sürdürülebilirlik açısından ise daha verimli çalışma ortamı oluşumuna destek olmaktadır. Yaşanan innovativ organizasyonel değişimler ise insanoğlunun çalışma prensiplerini de yeniden şekillendirerek, yöneticilerin kritik karar alma sürecini etkilemektedir (Van de Wetering, Mikalef, Dennehy, 2022).
Araştırma kapsamında, insan duyguları, etik, ahlak veya vicdan gibi faktörleri eleyerek durum analizi yapabilen ve olasılıkları hesaplayarak sonuçları raporlayan yapay zekâ uygulamalarının iş hayatında sektröründe lider firmaların örnek uygulamalarıyla karar almaya etkisini gözler önüne koymayı amaçlamaktadır (Persson, 1964).

Anahtar Kelimeler

Literatür Taraması, Yapay Zeka, Algroritma, Yönetim, Kritik Karar Alma

Teşekkür

Bu makaleyi yazıya dökme sürecimde beni destekleyen , yardım ve katkılarıyla beni yönlendiren, danışmanım Dr. Öğr. Üyesi Mehmet Emin BAKAY hocama teşekkür ederim.

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