joeep JOEEP: Journal of Emerging Economies and Policy 2651-5318 Seyfettin ERDOĞAN Environment and Culture Çevre ve Kültür Dindarlık Düzeyinin Sürdürülebilir Giyim Satın Alma Davranışına Etkisi: Moda Bağlılığı ve Çevre Yanlısı Tutumun Aracılık Rolü The Effect of Religiosity Level on Sustainable Fashion Purchasing Behavior: The Mediating Role of Fashion Commitment and Environmental Attitude https://orcid.org/0000-0001-9365-8677 Çavuşoğlu Sinan BİNGÖL ÜNİVERSİTESİ, BİNGÖL SOSYAL BİLİMLER MESLEK YÜKSEKOKULU https://orcid.org/0000-0002-8718-1822 Demirağ Bülent GAZİANTEP ÜNİVERSİTESİ 12 30 2021 6 2 81 99 05 30 2021 08 06 2021 Copyright © 2016, JOEEP: Journal of Emerging Economies and Policy 2016 JOEEP: Journal of Emerging Economies and Policy

Çalışma, sürdürülebilir giyim satın alma davranışının bir bireyin dindarlık özellikleri ile karakterize edilip edilmediğini keşfetmeyi amaçlamaktadır. Çalışmada ayrıca moda bağlılığı ve çevre yanlısı tutumların bu ilişkiye nasıl aracılık ettiği belirlenmeye çalışılmıştır. Araştırmanın evrenini Türkiye’de yaşayan ve giyim üzerine alışveriş yapan tüketiciler oluşturmaktadır. Araştırmanın amacı kapsamında 394 katılımcıdan anket formu ile kolayda örneklem metodu kullanılarak veri toplanmıştır. Önerilen yapısal modeli test etmek için kısmi en küçük karelere dayalı yapısal eşitlik modeli Smart PLS 3.3.2 (PLS-SEM) kullanılmıştır. Elde edilen sonuçlara göre içsel ve dışsal dindarlık moda bağlılığını, çevre yanlısı tutumu ve sürdürülebilir giyim satın alma davranışını olumlu yönde etkilemektedir. Moda bağlılığının ve çevre yanlısı tutumun benzer şekilde sürdürülebilir giyim satın alma davranışını olumlu yönde etkilediği tespit edilmiştir. Ayrıca moda bağlılığının; dışsal dindarlık ile sürdürülebilir giyim satın alma davranışına ve çevre yanlısı tutumun; içsel/dışsal dindarlık ile sürdürülebilir giyim satın alma davranışı üzerinde aracılık rolü tespit edilmiştir.

The study aims to discover whether sustainable fashion purchasing behaviors characterized by the religiousness traits of an individual. The study also attempted to determine how fashion involvement and pro-environmental attitudes mediate this relationship. The research population consist of consumers who live in Turkey and shopping on clothing. Within the scope of the purpose of the study, data were collected from 394 participants by using the convenience sampling method with a questionnaire. To test the proposed structural model, the structural equation model Smart PLS 3.3.2 (PLS-SEM) based on partial least squares was used. According to the results, internal and external religiosity positively affects fashion involvement, pro-environmental attitude and sustainable fashion purchasing behavior. It has been determined that fashion involvement and pro-environmental attitude have similarly positive effects on sustainable fashion purchasing behavior. In addition, fashion involvement, external religiosity and sustainable fashion purchasing behavior and pro-environmental attitude; a mediating role on intrinsic / extrinsic religiosity and sustainable fashion purchasing behavior has been identified.

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