Digital Economy: A Systematic Literature Survey

Year 2023, Volume: 8 Issue: 2, 606 - 618, 30.12.2023

Rahmi Deniz Özbay , Sema Yılmaz Genç

Abstract

This study covers a wide range of scholarly material, including articles, papers, theses, dissertations, and other academic sources published between 1999 and 2023, and it offers a thorough review of the academic literature on the topic of the digital economy. The goal of studying the digital economy is to comprehend how new technological advancements affect commerce, business, finance, and society as a whole. The dynamic nature of this subject makes it an invaluable tool for comprehending the evolution and transformation of the digital economy. By looking at a number of subtopics, trends, and focal points, the analysis also aims to highlight the intricate and varied features of the digital economy. E-commerce, digital payments, data privacy and security, artificial intelligence, cloud computing, and digital marketing are the main focuses of the this study. Additionally, it might shed some light on the different political, social, and economic facets of the digital economy.

Keywords

Digitalisation, Digital economy, Technology

Dijital Ekonomi: Sistematik Bir Literatür Araştırması

Abstract

Bu çalışma, dijital ekonomi alanına ilişkin akademik literatürün kapsamlı bir incelemesini sunmaktadır ve 1999-2023 yılları arasında yayınlanmış makaleler, bildiriler, tezler ve diğer akademik kaynaklar gibi bir dizi bilimsel materyali kapsamaktadır. Dijital ekonomi çalışması, bu kapsamda ortaya çıkan teknolojik gelişmelerin iş, ticaret, finans ve toplum üzerindeki etkilerini anlamayı amaçlamaktadır. Bu konu, dinamik doğası ile karakterize edilebilir olması nedeniyle; dijital ekonominin metamorfozunu ve gelişimini anlamak için değerli bir kaynak olmaya adaydır. Analiz, çeşitli alt konuların, eğilimlerin ve odak noktalarının incelenmesi yoluyla dijital ekonominin karmaşık ve çeşitli özelliklerini ortaya koymayı da denemektedir. Araştırma, dijital ekonominin temel unsurları olan e-ticaret, dijital ödemeler, veri gizliliği ve güvenliği, yapay zeka, bulut bilişim ve dijital pazarlama üzerinde yoğunlaştırmaktadır. Ayrıca, dijital ekonominin çeşitli sosyal, ekonomik ve siyasi yönlerine ilişkin belirli bir içgörü sağlama potansiyeline de sahiptir.

Keywords

Dijitalleşme, Dijital Ekonomi, Teknoloji

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