Girişimcilerin Bilişsel Yanlılıklarının Risk Alma Eğilimleri Üzerine Etkisi: PLS-SEM Yöntemi İle Teknoloji Sektöründe Bir Araştırma

Year 2021, Volume: 4 Issue: 2, 265 - 284, 30.10.2021

Muhammed Yasin Sağlam Yasin Şehitoğlu

https://doi.org/10.53048/johass.995230

Abstract

Bu araştırmanın amacı, teknoloji sektöründe faaliyet gösteren girişimcilerin ana bilişsel yanlılıklardan olan sonuca atlama yanlılığı ve inanç katılığı yanlılığının risk alma eğilimleri üzerindeki etkisini incelemektir. Araştırmada PLS-SEM analiz yöntemi kullanılmıştır. Teknoloji sektöründe faaliyet gösteren 90 girişimciden veri toplanmıştır. Beklenti teorisinden hareket eden araştırmada sonuca atlama yanlılığı ile inanç katılığı yanlılığının ekonomik, genel ve kariyer bazlı risk alma eğilimleri üzerindeki etkileri sınanmıştır. Sonuca atlama yanlılığının tüm risk alma eğilimleri ile ilişkili olduğu ancak inanç katılığı yanlılığının genel risk alma eğilimi ile ilişkili iken, ekonomik ve kariyer risk alma eğilimi ile ilişkisinin olmadığı bulunmuştur. Bulgular literatür çerçevesinde tartışılmış ve gelecek araştırmalar için önerilerde bulunulmuştur.

Keywords

Bilişsel süreçler, sonuca atlama yanlılığı, inanç katılığı yanlılığı, risk alma eğilimi, girişimcilik, teknoloji sektörü, PLS-SEM (Kısmi en küçük kareler yöntemi tabanlı yapısal eşitlik modeli)

The Impact of Entrepreneurs’ Cognitive Biases on Their Risk-Taking Propensity: A Research in the Technology Sector via Pls-Sem Method

Abstract

The purpose of this research was to examine the impact of the two main cognitive biases, i.e., jumping to conclusion bias and the belief inflexibility bias, on the entrepreneurs operating in the technology sector in terms of their risk-taking propensities. The participants of this research are 90 entrepreneurs in the technology sector. The PLS-SEM analysis method was used to analyse the data collected within the scope of this research. Based on the prospect theory, this study aimed to test the effects of jumping-to-conclusions bias and belief inflexibility bias on economic, general and career-based risk-taking propensities. It was observed that jumping-to-conclusions bias is associated with all risk-taking propensities, but belief inflexibility bias is only associated with general risk-taking propensity, but not with economic and career risk taking propensities. The findings were discussed within the framework of the literature and suggestions were made for future research.

Keywords

Cognitive Processes, Jumping to Conclusion Bias, Belief Inflexibility Bias, Risk Taking Propensity, Entrepreneurship, Technology Sector, PLS-SEM (Partial Least Squares Based Structural Equation Modelling)

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