jomat Journal of Multidisciplinary Academic Tourism 2645-9078 Yusuf KARAKUŞ 10.31822/jomat.2024-9-2-99 Tourism (Other) Turizm (Diğer) 探索城市旅游中令人难忘的旅行体验： 五个充满活力的城市的启示 Exploring memorable travel experiences in urban tourism: Insights from five vibrant cities https://orcid.org/0000-0001-9312-4552 Bingöl Serhat Bilecik Şeyh Edebali Üniversitesi 09 30 2024 9 2 99 112 03 06 2023 11 04 2023 Copyright © 2016, Journal of Multidisciplinary Academic Tourism 2016 Journal of Multidisciplinary Academic Tourism

要成为游客的城市，就要了解游客的行为和体验。这样就能更容易地了解谁会访问一个城市以及访问的原因。在此背景下，本研究探讨了城市旅游目的地中将游客体验转化为难忘旅游经历的景点。不过，本研究的贡献主要是针对那些旨在成为城市旅游目的地的城市。本研究以城市旅游、城市旅游者和难忘旅游体验概念为研究对象。在两个欧洲城市（布拉格和柏林）、两个亚洲城市（京都和釜山）和一个亚欧桥梁城市（伊斯坦布尔）对 79 名旅行者进行了访谈。因此，确定了主要景点。结果，建筑、文化遗产、艺术、步行导向、对当地人的信任、风味多样性、交通、夜生活、活动、民族区域、低成本机会、购物市场、热闹/充满活力的氛围以及更自由的区域成为将旅行者的体验转化为难忘旅行经历的景点。对于所有游客群体而言，这些景点也可以将城市体验转化为难忘的旅行经历。

Being a traveler’s city is about understanding travelers’ behavior and experiences. This makes it easier to know who is going to visit a city and why. In this context, this study explores the attractions that transform travelers’ experiences into memorable travel experiences in urban tourism destinations. However, the research’s contributions are mainly for cities aiming to become urban tourism destinations. The study was conducted with urban tourism, urban travelers, and memorable travel experience concepts. Interviews were conducted with 79 travelers in two European cities (Prague and Berlin), two Asian cities, (Kyoto and Busan), and a bridge city between Asia and Europe (Istanbul). Hence, the main attractions were determined. As a result, architecture, cultural heritage, art, pedestrian orientation, trust in locals, flavor varieties, transportation, nightlife, events, ethnic districts, low-cost opportunities, shopping markets, lively/vibrant atmosphere, and freer districts emerged as attractions that transform travelers’ experiences into memorable travel experiences. These attractions also may transform urban experiences into memorable travel experiences for all visitor groups.

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