jomat

Journal of Multidisciplinary Academic Tourism

2645-9078

Yusuf KARAKUŞ

10.31822/jomat.621874

Tourism (Other)

Turizm (Diğer)

Medical Tourism Motivations: The Driving Force

https://orcid.org/0000-0002-0778-1132

Singh

Lakhvinder

Government College, Kaithal (Haryana)

12 15 2019

4 2 77 86 09 19 2019 11 20 2019

2016

Journal of Multidisciplinary Academic Tourism

Medicaltourism industry has witnessed a tremendous growth in last few years especiallyin developing countries such as India, Malaysia, Singapore and Thailand.Although, there has been an increase in medical tourism traffic, there is a continuousneed to evaluate travel motivations among medical tourists. This study highlightsthe driving force in the field of medical tourism which motivates medicaltourists to travel overseas for treatment and wellbeing. The study adoptspull-push framework and discovers that among major pull motivations are lowcost, less waiting time, extensive treatment range & quality care,favorable socio-cultural factors, tourists’ attractions, technology andpersonalized services. Major push forces noticed as affordability, adjournment,unavailability of specific treatment, inferior health services, lack ofinsurance coverage, privacy concerns and legal liability associated withmedical tourism. From the case study of National Capital Region (NCR) in India.The main travel motivations among tourists to this region are quality &range of services, zero waiting time, eye catching treatment cost, technicaladvancement, large pool of health professionals, facilitation, touristattraction and language proficiency. The study recommended to develop productsand services and adopt appropriate marketing communications tools for thegrowth of medical tourism.

Medical tourism motivation pull push

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