The mediating role of perceived risk in the impact of tourist behavior on liminoid behavior in the covid-19 pandemic

Year 2022, Volume: 7 Issue: 2, 45 - 56, 31.12.2022

Kerem Kaptangil , Kübra Aşan

https://doi.org/10.31822/jomat.2022-7-2-45

Abstract

The main purpose of this study is to determine the mediating role of perceived risk in the impact of tourist behavior on liminoid behavior in the Covid-19 pandemic process and the risk perceived at the level of acting liminoid behaviors. The main research question of the study is to what extent liminoid behaviors are perceived as risky by healthcare professionals in the context of tourist behavior despite the precautions. Participants consist of healthcare professionals working in the health sector in Turkey in 2020. A total of 135 questionnaires were obtained using random sampling with the participation of healthcare professionals working in different hospitals in Turkey. Factor analysis and Partial Least Squares structural modeling (PLS) were applied in the analysis of the collected data. According to the analysis results, perceived risk has a mediating effect between the covid tourist behavior and liminoid behavior in various contexts. As one of the prominent findings, it was concluded that the time risk perceived by the participants mediated the relationship between tourist behavior affected by the pandemic and liminoid behavior. Also the relationship between tourist behavior and the subscales of the risk factor will enable the determination of tourism strategies to be developed for tourist behavior.

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Keywords

Covid-19 Pandemic, Perceived Risk, Liminoid Behaviors, Healthcare Professionals, Tourist Behavior

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